Tag Archives: podcast

Ed Gandia

# 256 The Six Reasons White Paper Projects Fail

Having more than 300 white papers to your name might not sound like much ... until you realize only a handful of writers in the world have reached that milestone. My friend and colleague Gordon Graham …
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Ed Gandia

#255: Should You Offer a Productized Service?

Have you ever thought about productizing a service? Maybe it’s something you excel in that you currently offer only as a custom service. Why would you want to do that? Because it’s a lot easier to promote a …
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Ed Gandia

#254: How to Command Higher Fees for Blog Posts

Late last year, I spoke with Kaleigh Moore, a highly successful freelance writer. Kaleigh’s target market is SaaS and e-commerce companies. And most of the work she does for these companies is blogging. I was a bit …
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Ed Gandia

#253: Barbara Huson on How Women Can Reprogram Their Brains for Financial Success

Financial struggles have a direct, negative impact on your freelance work. Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad …
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Ed Gandia

#252: Charge Enough to Not Nickel and Dime

A friend and colleague once described his pricing philosophy to me in this way: “I want to charge enough for my work so that I don’t have to nickel and dime my clients.” This is excellent …
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Ed Gandia

#251: Five Ways to Grow Your Income

How can you grow your income? It’s one of the top questions I get from coaching clients and prospects. I can see why. Heck, I ask myself that question all the time! But the answers can feel overwhelming. There’s …
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Ed Gandia

#250: How to Solve 90% of Your Business and Personal Problems

When I was in high school, I worked every summer in my uncle’s auto parts warehouse. My dad would drop me there on his way to work and pick me up at the end of each …
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Ed Gandia

#249: Your 2021 Goals? Just Do Your Best With What You’ve Got

I love this time of year. It’s a great time to pull back, take a break, and reflect. It’s also a great time to look ahead and think about what you want to accomplish in the coming …
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Ed Gandia

#248: Josh’s Lucky Break

In 1998, Josh found himself in a life-changing situation. He was a 17-year-old singer working with a vocal coach. Out of the blue, a famous music producer called him one afternoon. The producer was in a pickle. A singer …
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Ed Gandia

#247: How to Rock Your Next Zoom Video Call

Video conferencing is here to stay. More and more clients are using platforms like Zoom to hold video calls.  They will NOT replace face-to-face meetings. Those are coming back, for sure! But I also firmly believe this …
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Ed Gandia

#246: Creating Your Own Reality

If you’re the CEO of a large organization, you pay close attention to your competitors. Because whatever impacts your competitors will almost always impact you as well. You also look at key metrics and market trends regularly. Because …
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Ed Gandia

#245: The 7 Critical Success Factors of All Successful Copywriters and Content Marketing Writers

I’ve always been fascinated by the legendary direct mail promotions and direct response ads that generated tens of millions of dollars back in the day. But can we still learn from those examples? In the modern digital …
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Ed Gandia

#244: The Power of Exclusivity

Have you ever visited a different part of the country and had the most amazing treat? Maybe it was the best cupcake ever, the best pizza or the most amazing BBQ? Of course, you have! And I’ll bet …
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Ed Gandia

#243: How to Make Prospect Conversations Easier (and Land More Clients) with the ‘Selling Staircase’

Many writers dread having discovery calls with new prospects. Discovery calls are those first conversations you have with prospects where you discuss their need, their specific project ... and hopefully, your fee. Writers dread these conversations for …
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Ed Gandia

# 242 The Greenest Grass in Town

When your business gets really challenging, it’s common to want to move on. Move on to a different target market. Or start offering a totally different set of services. Or move out of freelancing and into a traditional …
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