#255: Should You Offer a Productized Service?

Have you ever thought about productizing a service?

Maybe it’s something you excel in that you currently offer only as a custom service.

Why would you want to do that?

Because it’s a lot easier to promote a specific productized offer with a fixed fee than to market a customized service with no pricing attached.

Still not clear on the difference between a custom and productized service?

In today’s podcast episode, I explain the difference between the two with a surprising metaphor.

For those of you toying with the idea of adding productized services to your offerings, this episode will solidify the concept.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smart phone, tablet or iPod.

Here’s a metaphor that drives home the difference between a custom and productized service.

Pretend you need a new dining room table.

You could approach a cabinetmaker. He/she could ask you what type of dining room table you want.

And you could talk about the size of the table, its shape and the type of wood to use.

Or the cabinetmaker could show you a catalogue of three dining room tables: an inexpensive pine table, a more expensive maple table and a top-of-the-line cherry table.

You still have some flexibility—maybe you want a size or stain color—but the main parameters are set and priced.

That’s the difference between a custom and productized service.

So start thinking about a service that you could productize.

It should be something that you do well and that you enjoy.

Then think of how you can fix the scope and the price, even if you have to offer it at different tiers.



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