Category Archives: Mindset

Where to Look for Prospective Clients

I’ve talked many times about the importance of prospecting for new clients to keep your pipeline full. It’s all part of a broader strategy to grow your business and land progressively better (and better-paying) clients. Because there’s …
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The Freedom Triad

If you’re good at what you do as a writer, copywriter or marketing consultant, you’ll eventually reach an income ceiling. People often top at around $12-15K a month when they stick to their existing model. Fortunately, you …
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How to Narrow Your List of Prospects

I often talk about the importance of prospecting for new clients — even when you’re busy. And generally, it’s not that hard to do some research and find lists of companies in your target market. But once …
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4 Pricing Models

Writers typically use one of four different pricing models. Many writers charge by the hour. Some charge by the word. Some charge fixed-fees. And some use value-based pricing. Each model comes with its own set of challenges. So which one should …
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