Qualifying your prospects is important.
So is understanding your ideal client avatar ... and knowing what questions to ask them.
But most important of all is having the discernment to know which prospect is going to work … Read more
The thought of being booked solid (and even beyond booked solid) sounds awesome.
And it is awesome … until you’re in that position for few weeks or months at a time.
Which is ironic. Because you used … Read more
Have you ever thought of providing clients with a syndicated solution?
By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and … Read more
I often talk about the benefits of recurring revenue.
It adds predictability to your business. And it can enable you to do all kinds of things, like pursue different clients and projects ... or even a … Read more
Everything you think and do is limited by the person you are today.
Your “today self” tells you what you can and can’t do. And this self-talk is filled with limiting beliefs.
To combat this tendency, I … Read more
Having more than 300 white papers to your name might not sound like much ... until you realize only a handful of writers in the world have reached that milestone.
My friend and colleague Gordon Graham … Read more
Have you ever thought about productizing a service?
Maybe it’s something you excel in that you currently offer only as a custom service.
Why would you want to do that?
Because it’s a lot easier to promote a … Read more
Recurring income is the holy grail of freelancing.
When a healthy percentage of your monthly income is recurring, you have predictability.
And when you have predictability, you have greater confidence—and a higher propensity to take smart risks … Read more
Late last year, I spoke with Kaleigh Moore, a highly successful freelance writer.
Kaleigh’s target market is SaaS and e-commerce companies. And most of the work she does for these companies is blogging.
I was a bit … Read more
Managing client expectations is a big part of running a successful business.
The more your clients know what to expect, the more smoothly things will go.
And it’s important to set those expectations at the beginning, from … Read more
Coaching clients often ask me how they can “clone” their best clients.
They want to get out there and find more of these unicorns pronto.
That’s understandable. But that’s also jumping the gun. Because until you fully … Read more
Financial struggles have a direct, negative impact on your freelance work.
Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad … Read more
If you’ve ever had a traditional Thanksgiving or holiday dinner, you’ve probably experienced Parkinson’s Law.
Parkinson’s Law states that whatever resources you have, you will use up. If you have a small plate, you’ll fill it … Read more
How can you grow your income?
It’s one of the top questions I get from coaching clients and prospects.
I can see why.
Heck, I ask myself that question all the time!
But the answers can feel overwhelming. There’s … Read more