People sometimes ask me: “If you could go back in time, what would you change about your life or business?”
It’s the classic “time travel” question. And I understand why people ask. They want me to talk … Read more
Earlier this week, I re-watched the movie Moneyball, starring Brad Pitt and Jonah Hill.
It’s based on the true story of Billy Beane, the general manager of the Oakland A’s, who is saddled with one of … Read more
Every profession, hobby, sport or other worthwhile endeavor has its own set of fundamentals.
Fundamentals we must master if we want to excel in that area.
But fundamentals are often boring and difficult.
So when we’re starting out—or … Read more
The days of offering only writing services to your clients are numbered if you want to earn a six-figure income doing great work for great people.
It’s not that you’ll starve otherwise.
It’s just that you’ll find … Read more
Competing on unit pricing is a losing game. Because someone, somewhere, will always be willing to offer a better price than you.
A better approach is to offer your services as a bundle, shifting the focus … Read more
One of my favorite things is to tackle big challenges.
Don’t get me wrong: I’d rather have things be easier than harder, given the choice.
But there’s nothing like a big, complex challenge to get the creativity … Read more
Should you overdo your marketing and just deal with the overflow if it happens? Or should you throttle back, so you come in below your capacity?
Most writers play it safe and throttle back. But usually, … Read more
If you’ve been listening to my podcast show for a while, you know I don’t use it to promote specific products.
We get those kinds of pitches several times a week, but we always say no.
That’s … Read more
Do you have a client who’s difficult to work with?
Maybe they’re constantly violating your boundaries. Or have ridiculous expectations. Or don’t pay on time—ever.
Or maybe you just hate the work. It’s become dull and boring, … Read more
When I look back at my career over the past three decades, some important themes emerge.
One is how I react when confronted with a new idea.
Unfortunately, I spent many years shooting down great ideas.
Somehow, I … Read more
You start working with a client. And almost immediately, you realize it’s a mistake.
The client starts asking for things that are way out of scope. Or they’re setting timelines that are wildly unreasonable.
Ugh! Ever been … Read more
I started my freelance journey by studying direct response copywriting.
And even though my business quickly evolved away from direct response, I’ve always admired the profession.
Because if you can sell on paper, you can write your … Read more
Too often, writers feel pressure to respond to questions from clients and prospects . . . even when they don’t have enough information to respond adequately.
Questions such as:
How much do you charge for X?
Can … Read more
Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment.
In today’s short video, I explain how … Read more