Category Archives: Mindset

#319: How to work ON the business

One of the challenges of being self-employed is that we’re continually getting sucked into working exclusively IN the business. And that often comes at the expense of working ON the business. Working in the business is mainly …
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How much do you charge?

Ever have a prospect ask you, “How much do you charge?” It’s a question many of us dread. Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more …
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#301: The 3-Question Task Filter

One of the benefits of reflecting on the week, month or quarter that has just passed is clarity. Because once the dust settles, you can see things from a different perspective. I did this recently and realized …
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#297: Copying What Your Peers Are Doing

Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly. By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any …
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