Category Archives: Mindset

#320: The Resilient Mindset—What It Takes to Thrive in the Face of AI and Economic Uncertainty

"You may not control all the events that happen to you, but you can decide not to be reduced by them." --Maya Angelou Worried about the threat of AI on your writing business? Anxious about a possible …
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Ed Gandia

#319: How to work ON the business

One of the challenges of being self-employed is that we’re continually getting sucked into working exclusively IN the business. And that often comes at the expense of working ON the business. Working in the business is mainly …
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Ed Gandia

#314: ChatGPT — the Threat and Opportunities for Writers in the Age of Powerful AI, With Sarah Greesonbach

By now you’ve probably heard of (and played with) ChatGPT. And, boy, has it (rightly so!) created a stir in the writing community. ChatGPT is a natural language processing tool driven by AI technology that allows …
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Ed Gandia

#313: A Powerful Way to Reframe Your Setbacks

Steven Wright is one of the most unique and hilarious comedians to ever hit the standup circuit. He’s known for his lethargic voice and his slow and deadpan delivery of ironic and philosophical one-liners. And in …
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Ed Gandia

#311: Why the Best Path to Success Is Often Indirect

Will Harris is the fourth-generation owner of White Oak Pastures—a family-owned farm in South Georgia that raises and butchers animals raised in a regenerative manner using humane animal management practices. This 3,200-acre farm is located in …
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Ed Gandia

#309: You Can’t Carry It All With You

I’ve been fascinated by the Appalachian Trail ever since I moved to Georgia in 1997. The Appalachian Trail is a 2,200-mile hiking trail that spans from North Georgia to Central Maine. It goes through 14 states …
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Ed Gandia

#307: Psych Yourself Up to Make Real Changes

Let’s say your goal is to grow your income without putting in more hours. To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles …
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Ed Gandia

Your Next Big Client Might Be Just Around the Corner

I know how frustrating and scary it can be when things aren’t going your way in your business. I’ve been there more than once! But here’s the good news: In this business, things can turn around very …
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Ed Gandia

#304: The Dangers of Making Safety and Comfort Our End Goals

Today I’m going to be talking about the importance of pushing yourself in your business. Not because of some desire for greater income or some other external reward. But because of the person it makes you when …
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Ed Gandia

How much do you charge?

Ever have a prospect ask you, “How much do you charge?” It’s a question many of us dread. Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more …
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Ed Gandia

#301: The 3-Question Task Filter

One of the benefits of reflecting on the week, month or quarter that has just passed is clarity. Because once the dust settles, you can see things from a different perspective. I did this recently and realized …
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Ed Gandia

Why You Should Question Your Beliefs and Assumptions

Back in the days of records, CDs and music stores (remember those?), I’d spend most Saturday afternoons at Tower Records or Camelot Music. Hanging out at these stores was an event. Something I looked forward to. I’d …
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Ed Gandia

#297: Copying What Your Peers Are Doing

Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly. By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any …
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#295: Beware of These Two Cognitive Biases in Your Business

Every one of us falls prey to cognitive biases. Not because we’re stupid; but because we’re human! We’re programmed by our biology to conserve energy. Thinking takes energy. So our brains develop thinking “shortcuts” (or heuristics) to …
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Ed Gandia

A Two-Part Thought Exercise to Grow Your Confidence

Most copywriters and content marketers—even well-established ones—err on the side of over-preparation. We tend to be overly cautious. And we won’t go after something big unless we feel completely prepared or fully qualified to do so. Our level of confidence …
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High-Income Business Writing

Category Archives: Mindset

#320: The Resilient Mindset—What It Takes to Thrive in the Face of AI and Economic Uncertainty

#319: How to work ON the business

#314: ChatGPT — the Threat and Opportunities for Writers in the Age of Powerful AI, With Sarah Greesonbach

#313: A Powerful Way to Reframe Your Setbacks

#311: Why the Best Path to Success Is Often Indirect

#309: You Can’t Carry It All With You

#307: Psych Yourself Up to Make Real Changes

Your Next Big Client Might Be Just Around the Corner

#304: The Dangers of Making Safety and Comfort Our End Goals

How much do you charge?

#301: The 3-Question Task Filter

Why You Should Question Your Beliefs and Assumptions

#297: Copying What Your Peers Are Doing

#295: Beware of These Two Cognitive Biases in Your Business

A Two-Part Thought Exercise to Grow Your Confidence

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