Will Harris is the fourth-generation owner of White Oak Pastures—a family-owned farm in South Georgia that raises and butchers animals raised in a regenerative manner using humane animal management practices.
This 3,200-acre farm is located in … Read more
I’ve been fascinated by the Appalachian Trail ever since I moved to Georgia in 1997.
The Appalachian Trail is a 2,200-mile hiking trail that spans from North Georgia to Central Maine. It goes through 14 states … Read more
Let’s say your goal is to grow your income without putting in more hours.
To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles … Read more
I know how frustrating and scary it can be when things aren’t going your way in your business.
I’ve been there more than once!
But here’s the good news: In this business, things can turn around very … Read more
Today I’m going to be talking about the importance of pushing yourself in your business.
Not because of some desire for greater income or some other external reward.
But because of the person it makes you when … Read more
Ever have a prospect ask you, “How much do you charge?”
It’s a question many of us dread.
Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more … Read more
One of the benefits of reflecting on the week, month or quarter that has just passed is clarity.
Because once the dust settles, you can see things from a different perspective.
I did this recently and realized … Read more
Back in the days of records, CDs and music stores (remember those?), I’d spend most Saturday afternoons at Tower Records or Camelot Music.
Hanging out at these stores was an event. Something I looked forward to.
I’d … Read more
Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly.
By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any … Read more
Every one of us falls prey to cognitive biases. Not because we’re stupid; but because we’re human!
We’re programmed by our biology to conserve energy. Thinking takes energy. So our brains develop thinking “shortcuts” (or heuristics) to … Read more
Most copywriters and content marketers—even well-established ones—err on the side of over-preparation.
We tend to be overly cautious. And we won’t go after something big unless we feel completely prepared or fully qualified to do so. Our level of confidence … Read more
Years ago, Reed Hastings had an idea for a new way of consuming entertainment.
He imagined a future where consumers could stream movies and shows through the internet—on demand. It was a powerful, revolutionary idea. One that … Read more
You need four ingredients to successfully grow your copywriting or writing business:
Solid fundamentals and principles
Useful tools and tactics
All four are important. But most people put too much stock in … Read more
Perfectionism is NOT a virtue. Instead of helping us reach our goals, it often gets in the way of our achieving them.
Even worse, perfectionism is associated with a long list of health problems, including depression and … Read more
If you want to grow your copywriting or content marketing business, you can do it in one of two ways.
You can take the Nike approach and just do it. You could, for example, go after higher-level clients all at once. Or raise your … Read more