Category Archives: Mindset

How much do you charge?

Ever have a prospect ask you, “How much do you charge?” It’s a question many of us dread. Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more …
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#301: The 3-Question Task Filter

One of the benefits of reflecting on the week, month or quarter that has just passed is clarity. Because once the dust settles, you can see things from a different perspective. I did this recently and realized …
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#297: Copying What Your Peers Are Doing

Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly. By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any …
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Push Yourself to a (Better) New Normal

If you want to grow your copywriting or content marketing business, you can do it in one of two ways. You can take the Nike approach and just do it. You could, for example, go after higher-level clients all at once. Or raise your …
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