One of the benefits of reflecting on the week, month or quarter that has just passed is clarity.
Because once the dust settles, you can see things from a different perspective.
I did this recently and realized … Read more
Back in the days of records, CDs and music stores (remember those?), I’d spend most Saturday afternoons at Tower Records or Camelot Music.
Hanging out at these stores was an event. Something I looked forward to.
I’d … Read more
Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly.
By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any … Read more
Every one of us falls prey to cognitive biases. Not because we’re stupid; but because we’re human!
We’re programmed by our biology to conserve energy. Thinking takes energy. So our brains develop thinking “shortcuts” (or heuristics) to … Read more
Most copywriters and content marketers—even well-established ones—err on the side of over-preparation.
We tend to be overly cautious. And we won’t go after something big unless we feel completely prepared or fully qualified to do so. Our level of confidence … Read more
Years ago, Reed Hastings had an idea for a new way of consuming entertainment.
He imagined a future where consumers could stream movies and shows through the internet—on demand. It was a powerful, revolutionary idea. One that … Read more
You need four ingredients to successfully grow your copywriting or writing business:
Solid fundamentals and principles
Useful tools and tactics
All four are important. But most people put too much stock in … Read more
Perfectionism is NOT a virtue. Instead of helping us reach our goals, it often gets in the way of our achieving them.
Even worse, perfectionism is associated with a long list of health problems, including depression and … Read more
If you want to grow your copywriting or content marketing business, you can do it in one of two ways.
You can take the Nike approach and just do it. You could, for example, go after higher-level clients all at once. Or raise your … Read more
You can do very well for yourself as a freelance writer, copywriter or marketing consultant.
But as a one-person business, there’s a limit to how much you can earn working for clients.
Consequently, many ambitious and creative … Read more
You might think your biggest obstacle is your demanding clients ... a lack of great opportunities ... or maybe the global economy.
But none of those are it.
Your biggest obstacle is YOU. Your inner critic. Your negative … Read more
Complex projects such as white papers, ebooks, original research reports, web copy, and messaging frameworks often involve multiple reviewers and decision-makers.
These projects can involve a lot of people with a lot of things to say. Often, … Read more
LinkedIn continues to be one of the best social media platforms for connecting with potential clients and gaining valuable exposure to your target market.
And the good news is that the company has rolled out a … Read more
Stoneyfield Farm produces organic yogurt and dairy products in the U.S.
About 12 years ago, they were criticized when they started selling their products in Walmart stores.
Many of Stoneyfield’s most loyal consumers were alarmed, even disgusted, by the … Read more
When a client needs multiple deliverables, it usually makes sense to bundle those services.
But there’s a right and wrong way to bundle.
What you DON’T want to do is itemize and assign a price to every … Read more