"You may not control all the events that happen to you, but you can decide not to be reduced by them."
Worried about the threat of AI on your writing business? Anxious about a possible … Read more
One of the challenges of being self-employed is that we’re continually getting sucked into working exclusively IN the business.
And that often comes at the expense of working ON the business.
Working in the business is mainly … Read more
By now you’ve probably heard of (and played with) ChatGPT. And, boy, has it (rightly so!) created a stir in the writing community.
ChatGPT is a natural language processing tool driven by AI technology that allows … Read more
Steven Wright is one of the most unique and hilarious comedians to ever hit the standup circuit.
He’s known for his lethargic voice and his slow and deadpan delivery of ironic and philosophical one-liners. And in … Read more
Will Harris is the fourth-generation owner of White Oak Pastures—a family-owned farm in South Georgia that raises and butchers animals raised in a regenerative manner using humane animal management practices.
This 3,200-acre farm is located in … Read more
I’ve been fascinated by the Appalachian Trail ever since I moved to Georgia in 1997.
The Appalachian Trail is a 2,200-mile hiking trail that spans from North Georgia to Central Maine. It goes through 14 states … Read more
Let’s say your goal is to grow your income without putting in more hours.
To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles … Read more
I know how frustrating and scary it can be when things aren’t going your way in your business.
I’ve been there more than once!
But here’s the good news: In this business, things can turn around very … Read more
Today I’m going to be talking about the importance of pushing yourself in your business.
Not because of some desire for greater income or some other external reward.
But because of the person it makes you when … Read more
Ever have a prospect ask you, “How much do you charge?”
It’s a question many of us dread.
Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more … Read more
One of the benefits of reflecting on the week, month or quarter that has just passed is clarity.
Because once the dust settles, you can see things from a different perspective.
I did this recently and realized … Read more
Back in the days of records, CDs and music stores (remember those?), I’d spend most Saturday afternoons at Tower Records or Camelot Music.
Hanging out at these stores was an event. Something I looked forward to.
I’d … Read more
Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly.
By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any … Read more
Every one of us falls prey to cognitive biases. Not because we’re stupid; but because we’re human!
We’re programmed by our biology to conserve energy. Thinking takes energy. So our brains develop thinking “shortcuts” (or heuristics) to … Read more
Most copywriters and content marketers—even well-established ones—err on the side of over-preparation.
We tend to be overly cautious. And we won’t go after something big unless we feel completely prepared or fully qualified to do so. Our level of confidence … Read more