Perfectionism is NOT a virtue. Instead of helping us reach our goals, it often gets in the way of our achieving them.
Even worse, perfectionism is associated with a long list of health problems, including depression and … Read more
If you want to grow your copywriting or content marketing business, you can do it in one of two ways.
You can take the Nike approach and just do it. You could, for example, go after higher-level clients all at once. Or raise your … Read more
You can do very well for yourself as a freelance writer, copywriter or marketing consultant.
But as a one-person business, there’s a limit to how much you can earn working for clients.
Consequently, many ambitious and creative … Read more
You might think your biggest obstacle is your demanding clients ... a lack of great opportunities ... or maybe the global economy.
But none of those are it.
Your biggest obstacle is YOU. Your inner critic. Your negative … Read more
Complex projects such as white papers, ebooks, original research reports, web copy, and messaging frameworks often involve multiple reviewers and decision-makers.
These projects can involve a lot of people with a lot of things to say. Often, … Read more
LinkedIn continues to be one of the best social media platforms for connecting with potential clients and gaining valuable exposure to your target market.
And the good news is that the company has rolled out a … Read more
Stoneyfield Farm produces organic yogurt and dairy products in the U.S.
About 12 years ago, they were criticized when they started selling their products in Walmart stores.
Many of Stoneyfield’s most loyal consumers were alarmed, even disgusted, by the … Read more
When a client needs multiple deliverables, it usually makes sense to bundle those services.
But there’s a right and wrong way to bundle.
What you DON’T want to do is itemize and assign a price to every … Read more
A few years ago, I published an episode on grit.
At the time, I described grit as the ultimate ingredient for success as a self-employed creative professional. I still feel that way.
Since then, however, I’ve come … Read more
Should you have an intake form on your website?
Or does it put too much of a burden on prospects?
And could it even make you look a bit, well, pretentious?
Intake forms (aka pre-qualification forms) are a … Read more
Business is down.
And at first, you’re not worried.
But then it keeps getting worse.
Before you know it, you’re down to almost no work.
And you’re not even sure why it happened.
Everything had been going great for months—even … Read more
I’m not a fan of hourly billing.
And that’s an understatement.
I actually hate that model!
Hourly billing works against you AND the client.
It creates the wrong expectations and perception of your value.
And it makes it extremely difficult … Read more
Engineers have to consider all possible points of failure.
Whether they’re designing bridges, airplanes, or rockets, if lives are at stake, they have to look at where they might fail.
Which is why they build in redundancies.
What … Read more
Growing a successful solo business requires more than writing or marketing expertise.
You also need to be great to work with.
And a big part of being great to work with is knowing how to have difficult … Read more