Category Archives: Mindset

Push Yourself to a (Better) New Normal

If you want to grow your copywriting or content marketing business, you can do it in one of two ways. You can take the Nike approach and just do it. You could, for example, go after higher-level clients all at once. Or raise your …
Read more

#288: How to Tame Your Inner Critic

You might think your biggest obstacle is your demanding clients ... a lack of great opportunities ... or maybe the global economy. But none of those are it. Your biggest obstacle is YOU. Your inner critic. Your negative …
Read more

#284: Stoneyfield’s Brilliant Strategy

Stoneyfield Farm produces organic yogurt and dairy products in the U.S. About 12 years ago, they were criticized when they started selling their products in Walmart stores. Many of Stoneyfield’s most loyal consumers were alarmed, even disgusted, by the …
Read more

The Power of Bundling Your Services

When a client needs multiple deliverables, it usually makes sense to bundle those services. But there’s a right and wrong way to bundle. What you DON’T want to do is itemize and assign a price to every …
Read more

#281 When You’re Stuck at the Bottom

Business is down. And at first, you’re not worried. But then it keeps getting worse. Before you know it, you’re down to almost no work. And you’re not even sure why it happened. Everything had been going great for months—even …
Read more

#280: The Problem With Thinking by the Hour

I’m not a fan of hourly billing. And that’s an understatement. I actually hate that model! Hourly billing works against you AND the client. It creates the wrong expectations and perception of your value. And it makes it extremely difficult …
Read more

#279: Avoiding Catastrophic Failure

Engineers have to consider all possible points of failure. Whether they’re designing bridges, airplanes, or rockets, if lives are at stake, they have to look at where they might fail. Which is why they build in redundancies. What …
Read more