When I look back at my career over the past three decades, some important themes emerge.
One is how I react when confronted with a new idea.
Unfortunately, I spent many years shooting down great ideas.
Somehow, I … Read more
You start working with a client. And almost immediately, you realize it’s a mistake.
The client starts asking for things that are way out of scope. Or they’re setting timelines that are wildly unreasonable.
Ugh! Ever been … Read more
I started my freelance journey by studying direct response copywriting.
And even though my business quickly evolved away from direct response, I’ve always admired the profession.
Because if you can sell on paper, you can write your … Read more
Too often, writers feel pressure to respond to questions from clients and prospects . . . even when they don’t have enough information to respond adequately.
Questions such as:
How much do you charge for X?
Can … Read more
Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment.
In today’s short video, I explain how … Read more
As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals.
One of the main challenges these pros face is scaling their business. They find they’re working nonstop and have … Read more
Qualifying your prospects is important.
So is understanding your ideal client avatar ... and knowing what questions to ask them.
But most important of all is having the discernment to know which prospect is going to work … Read more
The thought of being booked solid (and even beyond booked solid) sounds awesome.
And it is awesome … until you’re in that position for few weeks or months at a time.
Which is ironic. Because you used … Read more
Have you ever thought of providing clients with a syndicated solution?
By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and … Read more
I often talk about the benefits of recurring revenue.
It adds predictability to your business. And it can enable you to do all kinds of things, like pursue different clients and projects ... or even a … Read more
Everything you think and do is limited by the person you are today.
Your “today self” tells you what you can and can’t do. And this self-talk is filled with limiting beliefs.
To combat this tendency, I … Read more
Having more than 300 white papers to your name might not sound like much ... until you realize only a handful of writers in the world have reached that milestone.
My friend and colleague Gordon Graham … Read more
Have you ever thought about productizing a service?
Maybe it’s something you excel in that you currently offer only as a custom service.
Why would you want to do that?
Because it’s a lot easier to promote a … Read more
Recurring income is the holy grail of freelancing.
When a healthy percentage of your monthly income is recurring, you have predictability.
And when you have predictability, you have greater confidence—and a higher propensity to take smart risks … Read more