#307: Psych Yourself Up to Make Real Changes

Let’s say your goal is to grow your income without putting in more hours.

To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles and moving to retainers.

These strategies are new, so they feel a bit weird (or maybe even downright wrong on some level). And so, before you know it, you start backpedaling.

Consequently, you don’t get the results you need. And you’re soon back at square one.

In today’s podcast episode, I describe why resistance often kicks in when you’re implementing new business strategies—and what you can do to overcome it.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music or wherever you listen to podcasts.

When Resistance Rears Its Ugly Head

This sort of self-sabotage is more common than you might think. It’s resistance rearing its ugly head. Your lizard brain is trying to keep you safe.

The good news is that you can beat this resistance and overcome those fears and insecurities. But it starts by seeing that resistance for what it is and making a commitment to push through it, regardless of how uncomfortable it feels.

Leverage Your Anger

If you can’t seem to find a way to get there, try leveraging your anger in a productive way.

Remind yourself that you’ve been selling yourself short for a long, long time. You’ve been undercharging and overdelivering value. You’ve been bending over backwards for your clients and stressing over your work way more than you probably should.

Get mad if you have to. And use that anger as fuel to do what you know you need to do.

Because if you want to create a sustainable business—both personally and financially—you need to level up and create a new normal for yourself.



By the way… whenever you’re ready, here are 3 ways I can help you grow your freelance business:

1. Grab a free copy of my book.

It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here

2. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at [email protected]

3. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at [email protected] and put “Breakthrough” in the subject line, and I’ll get back to you with more details.