You’re Undercharging

Every day, people call the Four Seasons Hotel in Atlanta to book a room.

And every day, dozens of people decide not to book at the Four Seasons because they think it’s too expensive.

They end up booking some place cheaper, like the Ramada Inn.

When the Four Seasons loses this booking, does its executives debate whether they should lower their prices to Ramada Inn levels?

Not likely.

Unfortunately, many creative professionals don’t follow the example of the Four Seasons.

And so they undercharge for their services.

Here’s what you should do instead.

You’re Focused on the Wrong Indicators

Most creative professionals undercharge and need to bring up their fees.

It’s a sad fact.

But why do so many of them undercharge in the first place?

It’s because they’re looking at the wrong indicators to determine whether or not they ARE pricing correctly.

They give way too much weight to every no they get from a prospective client.

And they especially give way too much weight to the last no they got.

Let’s go back to our Four Seasons example.

Does the Four Seasons freak out whenever a potential customer decides it’s too expensive and books elsewhere?

No. Because the Four Seasons isn’t trying to serve everyone. It’s serving a select market.

The same applies (or should apply) to you.

Which is why using “nos” as an indicator of how you should adjust your pricing is not a good practice.

Isn’t It Time to Start Quoting Higher?

Recognize that you’re very likely undercharging.

You may not know it now, but you’ll realize it when you start to quote higher and still land some projects.

Not ALL projects. But some of the ones in your target market.

So why not start quoting a little bit higher now?

And when you get a yes, take that as confirmation that you’re on the right track.



By the way… whenever you’re ready, here are 4 ways I can help you grow your freelance business:

1. Grab a copy of my book for ESTABLISHED writers.

You’ll discover a different way to think about your challenges during this crisis. Plus you’ll get clear recommendations to get you through the storm safely … and to come out the other side stronger than ever. — Click Here

2. Download a free copy of my book for writers who are NEW TO FREELANCING.

I’ll show you the 3 things you need to do to get your business off the ground safely and land your first paying client faster.  Click Here

3. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’d like to work with me to grow your income quickly with better clients (and become one of my new success stories) … just hit reply and put “Case Study” in the subject line.

4. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just hit reply, put “Breakthrough” in the subject line, and I’ll back to you with more details.