A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy.
After their chat, my client wrote up a … Read more
Competing on unit pricing is a losing game. Because someone, somewhere, will always be willing to offer a better price than you.
A better approach is to offer your services as a bundle, shifting the focus … Read more
For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website.
They worry that if they post their fees, they’ll scare off prospective customers.
But … Read more
What do you do when a client asks you to quote on a mixed bag of project work that includes some editing?
One of my coaching clients recently faced this situation. Her client asked how much … Read more
What do you do when you goof up in pricing a project?
And I mean REALLY goof up!
Hopefully, this doesn’t happen often. But it can happen. And it happened to a coaching client of mine recently.
A … Read more
I often talk about the benefits of recurring revenue.
It adds predictability to your business. And it can enable you to do all kinds of things, like pursue different clients and projects ... or even a … Read more
Recurring income is the holy grail of freelancing.
When a healthy percentage of your monthly income is recurring, you have predictability.
And when you have predictability, you have greater confidence—and a higher propensity to take smart risks … Read more
Late last year, I spoke with Kaleigh Moore, a highly successful freelance writer.
Kaleigh’s target market is SaaS and e-commerce companies. And most of the work she does for these companies is blogging.
I was a bit … Read more
Many of us think of selling as one “thing.”
Either you’re selling or you’re not.
But the sales process is a lot more complicated than that.
(By “sales process,” I’m referring to everything that happens from the moment … Read more
Unfortunately, some clients pay late all the time, no matter what you do.
You have to harass them to get payment, sending reminder after reminder.
Eventually, they do pay. Which makes you reluctant to let them go—especially … Read more
Many of us ask our peers for pricing feedback on different writing projects.
We describe the project and then ask, “So, what would you charge for this?”
But that’s the wrong question to ask!
In today’s short video, … Read more
Have you ever visited a different part of the country and had the most amazing treat?
Maybe it was the best cupcake ever, the best pizza or the most amazing BBQ?
Of course, you have!
And I’ll bet … Read more