Category Archives: Pricing

#239: The Bones of a Roadmapping Engagement

Sometimes clients or prospects aren’t really sure what they need. They don’t know what to include in the project scope. Or how to go about solving the problem. They need your help to figure it out. If you’re …
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Ed Gandia

Pricing Projects You’ve Never Quoted Before

You’ve been asked by a client or prospect to quote a project you’ve never quoted before. Maybe the project is somewhat offbeat. Or maybe it’s simply something you’ve never done for a client before—even though you’re confident …
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Ed Gandia

4 Pricing Models

Writers typically use one of four different pricing models. Many writers charge by the hour. Some charge by the word. Some charge fixed-fees. And some use value-based pricing. Each model comes with its own set of challenges. So which one should …
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Ed Gandia

#225: Mike McDerment on Changing the Way You Think About Pricing Your Work

Pricing is one of the most important levers in our business. Because when you make the right pricing changes, it has a domino effect. Higher fees bring a higher income… which boosts your confidence… which helps you see your value… which translates into bolder pricing… which leads to higher …
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Ed Gandia

How to Respond When a Prospect Experiences “Sticker Shock”

You’ve probably had the experience of quoting a project ... and having the prospect react in shock at the price you gave them. Instinctually, you might want to justify the price by describing the time and …
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Ed Gandia

Should You Discount Your Prices for Nonprofits?

One of the great things about running your own business is having the freedom to offer lower prices to a “good cause” organization when the spirit moves you. But even so, there’s a limit to the …
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Ed Gandia

When You’ve Priced Yourself Out of a Client’s Budget

I often encourage my coaching clients to raise their prices. When they do, a lot of good things can happen beyond just extra income. But when they raise their prices consistently over time, they may eventually price …
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Ed Gandia

#204: What to Do When Prospects Want to Pay You by a Percentage of Their Profits

What do you do with prospects who want to give you work — but don’t want to stick to your compensation terms? Instead, they want to pay you with an equity stake in their company or …
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Ed Gandia

4 Ways to Price a Big Complex Writing Project

So you’re talking to a prospect about a big, complex writing project. And they ask you to put together a quote. That’s great! Congratulations! There’s only one catch: you’ve never done this kind of project before. And you …
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Ed Gandia

How to Best Pitch a Retainer Agreement

As your writing business grows, it often makes sense to offer retainer agreements to some of your clients. A retainer agreement is simply an agreement whereby a client pays you a fixed sum of money every …
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Ed Gandia

A Client Asks You to Rework Their Existing Content. How Should You Quote That?

Pricing your services is one of the most difficult parts of running a successful freelance writing business. It’s hard enough when a client wants you to create something from scratch. But things can get more complicated …
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Ed Gandia

Price Might Not Be the Problem

I always encourage freelance writers to charge fees that truly reflect the value they deliver. And this often means raising their prices. But sadly, many freelance writers continue to price their services much too low. Some have fallen …
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Ed Gandia

Need Motivation to Raise Your Fees? Start Here

It’s unfortunate. But some freelance writers, even well-established ones, struggle to make a good living. These are writers who’re busy with lots of clients and projects. They work long hours. They’re constantly churning out content. But …
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Ed Gandia

How to Raise Your Fees With Existing Clients

Once you’ve been in business as a freelance writer for a while, you sometimes end up with one or two clients that you’re charging significantly less than your other clients. How did you end up in …
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Ed Gandia

4 Ways to Scale Your Business Without Increasing Its Complexity

When successful writers start thinking about scaling their businesses, the first (and sometimes only) strategy they consider is bringing in other freelancers to work under them. These freelancers could include a virtual assistant or a writer …
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High-Income Business Writing

Category Archives: Pricing

#239: The Bones of a Roadmapping Engagement

Pricing Projects You’ve Never Quoted Before

4 Pricing Models

#225: Mike McDerment on Changing the Way You Think About Pricing Your Work

How to Respond When a Prospect Experiences “Sticker Shock”

Should You Discount Your Prices for Nonprofits?

When You’ve Priced Yourself Out of a Client’s Budget

#204: What to Do When Prospects Want to Pay You by a Percentage of Their Profits

4 Ways to Price a Big Complex Writing Project

How to Best Pitch a Retainer Agreement

A Client Asks You to Rework Their Existing Content. How Should You Quote That?

Price Might Not Be the Problem

Need Motivation to Raise Your Fees? Start Here

How to Raise Your Fees With Existing Clients

4 Ways to Scale Your Business Without Increasing Its Complexity

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