When we’re in a challenging economy, most of us operate from a place of fear.
And fear causes us to either keep our fees the same or to lower them.
But I have a different recommendation for … Read more
Ever have a prospect ask you, “How much do you charge?”
It’s a question many of us dread.
Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more … Read more
Here's an easy and simple way to avoid payment problems with clients:
Separate your deliverable from a project’s completion.
Most writers tie their final payment to the project being complete.
So, they only invoice for the work (or … Read more
Freelance writers and strategists talk about pricing all the time.
But as a community, we rarely discuss how we can work together to communicate our long-term value … how to empower each other to charge more … Read more
Most of us love the freedom that comes from working for ourselves.
But we also want the predictability of income that a regular, full-time job can give us.
The stress and anxiety of an unpredictable income lead … Read more
When does it make sense to add a junior writer to your team?
How much would you have to charge your clients, so both you and your junior writer are well compensated?
Figuring out how to profitably … Read more
The vast majority of salespeople are only interested in pursuing “ready now” leads.
These are leads who are ready to buy now or in the next few weeks.
These leads have identified their need, done the research, … Read more
When a client needs multiple deliverables, it usually makes sense to bundle those services.
But there’s a right and wrong way to bundle.
What you DON’T want to do is itemize and assign a price to every … Read more
A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy.
After their chat, my client wrote up a … Read more
Competing on unit pricing is a losing game. Because someone, somewhere, will always be willing to offer a better price than you.
A better approach is to offer your services as a bundle, shifting the focus … Read more
For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website.
They worry that if they post their fees, they’ll scare off prospective customers.
But … Read more
What do you do when a client asks you to quote on a mixed bag of project work that includes some editing?
One of my coaching clients recently faced this situation. Her client asked how much … Read more