Category Archives: Pricing

Ed Gandia

#327: Raising Your Fees In a Recession

When we’re in a challenging economy, most of us operate from a place of fear. And fear causes us to either keep our fees the same or to lower them. But I have a different recommendation for …
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Ed Gandia

How much do you charge?

Ever have a prospect ask you, “How much do you charge?” It’s a question many of us dread. Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more …
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Ed Gandia

The Easy Way to Avoid Payment Problems

Here's an easy and simple way to avoid payment problems with clients: Separate your deliverable from a project’s completion. Most writers tie their final payment to the project being complete. So, they only invoice for the work (or …
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Ed Gandia

#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go

What do you do with clients who started with you years ago, when your fees were much lower? Do you keep them or let them go? And how do you decide? One of my coaching clients recently …
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Ed Gandia

#294: How Freelance Writers Can Empower Each Other to Raise Their Fees

Freelance writers and strategists talk about pricing all the time. But as a community, we rarely discuss how we can work together to communicate our long-term value … how to empower each other to charge more …
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Ed Gandia

#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job

Most of us love the freedom that comes from working for ourselves. But we also want the predictability of income that a regular, full-time job can give us. The stress and anxiety of an unpredictable income lead …
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Ed Gandia

Valuable Metrics for Scaling Your Business

When does it make sense to add a junior writer to your team? How much would you have to charge your clients, so both you and your junior writer are well compensated? Figuring out how to profitably …
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Ed Gandia

EP285: Ready vs. NYR Prospects

The vast majority of salespeople are only interested in pursuing “ready now” leads. These are leads who are ready to buy now or in the next few weeks. These leads have identified their need, done the research, …
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Ed Gandia

The Power of Bundling Your Services

When a client needs multiple deliverables, it usually makes sense to bundle those services. But there’s a right and wrong way to bundle. What you DON’T want to do is itemize and assign a price to every …
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Ed Gandia

#282: Are You Lowering Your Fee to Get in The Door?

Have you ever priced your work low to get in the door with a new client? Maybe the prospect drove a hard bargain. Or maybe you figured you HAD to go low to land the deal. At the …
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Ed Gandia

When You Forget to Talk Money

A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy. After their chat, my client wrote up a …
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Ed Gandia

When Clients Pick Apart Your Pricing Packages

Competing on unit pricing is a losing game. Because someone, somewhere, will always be willing to offer a better price than you. A better approach is to offer your services as a bundle, shifting the focus …
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Ed Gandia

#265: Should You Post Your Fees?

For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website. They worry that if they post their fees, they’ll scare off prospective customers. But …
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Ed Gandia

How to Quote a Miscellaneous Editing Project

What do you do when a client asks you to quote on a mixed bag of project work that includes some editing? One of my coaching clients recently faced this situation. Her client asked how much …
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Ed Gandia

Change the Way You Ask for Pricing Feedback

There’s a good way to ask your peers for pricing feedback—and a bad way. Here’s how most of us ask: “I need to quote three ebooks. The topic is X, and they want each ebook to be …
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