Pricing is one of the most important levers in our business.
Because when you make the right pricing changes, it has a domino effect.
Higher fees bring a higher income… which boosts your confidence… which helps you see your value… which translates into bolder pricing… which leads to higher … Read more
You’ve probably had the experience of quoting a project ... and having the prospect react in shock at the price you gave them.
Instinctually, you might want to justify the price by describing the time and … Read more
One of the great things about running your own business is having the freedom to offer lower prices to a “good cause” organization when the spirit moves you.
But even so, there’s a limit to the … Read more
I often encourage my coaching clients to raise their prices.
When they do, a lot of good things can happen beyond just extra income.
But when they raise their prices consistently over time, they may eventually price … Read more
So you’re talking to a prospect about a big, complex writing project.
And they ask you to put together a quote.
That’s great! Congratulations!
There’s only one catch: you’ve never done this kind of project before. And you … Read more
As your writing business grows, it often makes sense to offer retainer agreements to some of your clients.
A retainer agreement is simply an agreement whereby a client pays you a fixed sum of money every … Read more
Pricing your services is one of the most difficult parts of running a successful freelance writing business.
It’s hard enough when a client wants you to create something from scratch. But things can get more complicated … Read more
I always encourage freelance writers to charge fees that truly reflect the value they deliver.
And this often means raising their prices.
But sadly, many freelance writers continue to price their services much too low.
Some have fallen … Read more
It’s unfortunate. But some freelance writers, even well-established ones, struggle to make a good living.
These are writers who’re busy with lots of clients and projects. They work long hours. They’re constantly churning out content. But … Read more
Once you’ve been in business as a freelance writer for a while, you sometimes end up with one or two clients that you’re charging significantly less than your other clients.
How did you end up in … Read more
When successful writers start thinking about scaling their businesses, the first (and sometimes only) strategy they consider is bringing in other freelancers to work under them.
These freelancers could include a virtual assistant or a writer … Read more
When it comes to pricing, the most common question I get is, “How much should I charge for _________?”
But I don’t think I’ve ever had someone ask me, “What should my floor rate be?”
In other … Read more
Everyday low prices might work for Walmart. And competing on price may work in the fast food industry. (Although I’m not so sure. Ever eat at Chipotle?)
But low fees will only lead to disappointment and … Read more