Category Archives: Pricing

5 Proven Sources of Recurring Revenue

I often talk about the benefits of recurring revenue. It adds predictability to your business. And it can enable you to do all kinds of things, like pursue different clients and projects ... or even a …
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Ed Gandia

The Recurring Income Metric You Should Track

Recurring income is the holy grail of freelancing. When a healthy percentage of your monthly income is recurring, you have predictability. And when you have predictability, you have greater confidence—and a higher propensity to take smart risks …
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Ed Gandia

#254: How to Command Higher Fees for Blog Posts

Late last year, I spoke with Kaleigh Moore, a highly successful freelance writer. Kaleigh’s target market is SaaS and e-commerce companies. And most of the work she does for these companies is blogging. I was a bit …
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Ed Gandia

#252: Charge Enough to Not Nickel and Dime

A friend and colleague once described his pricing philosophy to me in this way: “I want to charge enough for my work so that I don’t have to nickel and dime my clients.” This is excellent …
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Ed Gandia

How Presold Are Your Prospects Before They Talk with You?

Many of us think of selling as one “thing.” Either you’re selling or you’re not. But the sales process is a lot more complicated than that. (By “sales process,” I’m referring to everything that happens from the moment …
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Ed Gandia

Clients That Pay Late

Unfortunately, some clients pay late all the time, no matter what you do. You have to harass them to get payment, sending reminder after reminder. Eventually, they do pay. Which makes you reluctant to let them go—especially …
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Ed Gandia

How to Get Better Pricing Feedback from Your Peers

Many of us ask our peers for pricing feedback on different writing projects. We describe the project and then ask, “So, what would you charge for this?” But that’s the wrong question to ask! In today’s short video, …
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Ed Gandia

#244: The Power of Exclusivity

Have you ever visited a different part of the country and had the most amazing treat? Maybe it was the best cupcake ever, the best pizza or the most amazing BBQ? Of course, you have! And I’ll bet …
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Ed Gandia

Getting to $15K a Month is Never a Straight Path

One of my coaching clients recently asked how she can get to $10K to $15K a month. She wondered how much writing you have to do ... and how much you have to charge ... to …
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Ed Gandia

You’re Undercharging

Every day, people call the Four Seasons Hotel in Atlanta to book a room. And every day, dozens of people decide not to book at the Four Seasons because they think it’s too expensive. They end up …
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Ed Gandia

#239: The Bones of a Roadmapping Engagement

Sometimes clients or prospects aren’t really sure what they need. They don’t know what to include in the project scope. Or how to go about solving the problem. They need your help to figure it out. If you’re …
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Ed Gandia

Pricing Projects You’ve Never Quoted Before

You’ve been asked by a client or prospect to quote a project you’ve never quoted before. Maybe the project is somewhat offbeat. Or maybe it’s simply something you’ve never done for a client before—even though you’re confident …
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Ed Gandia

4 Pricing Models

Writers typically use one of four different pricing models. Many writers charge by the hour. Some charge by the word. Some charge fixed-fees. And some use value-based pricing. Each model comes with its own set of challenges. So which one should …
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Ed Gandia

#225: Mike McDerment on Changing the Way You Think About Pricing Your Work

Pricing is one of the most important levers in our business. Because when you make the right pricing changes, it has a domino effect. Higher fees bring a higher income… which boosts your confidence… which helps you see your value… which translates into bolder pricing… which leads to higher …
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Ed Gandia

How to Respond When a Prospect Experiences “Sticker Shock”

You’ve probably had the experience of quoting a project ... and having the prospect react in shock at the price you gave them. Instinctually, you might want to justify the price by describing the time and …
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High-Income Business Writing

Category Archives: Pricing

5 Proven Sources of Recurring Revenue

The Recurring Income Metric You Should Track

#254: How to Command Higher Fees for Blog Posts

#252: Charge Enough to Not Nickel and Dime

How Presold Are Your Prospects Before They Talk with You?

Clients That Pay Late

How to Get Better Pricing Feedback from Your Peers

#244: The Power of Exclusivity

Getting to $15K a Month is Never a Straight Path

You’re Undercharging

#239: The Bones of a Roadmapping Engagement

Pricing Projects You’ve Never Quoted Before

4 Pricing Models

#225: Mike McDerment on Changing the Way You Think About Pricing Your Work

How to Respond When a Prospect Experiences “Sticker Shock”

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