Category Archives: Pricing

EP285: Ready vs. NYR Prospects

The vast majority of salespeople are only interested in pursuing “ready now” leads. These are leads who are ready to buy now or in the next few weeks. These leads have identified their need, done the research, …
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The Power of Bundling Your Services

When a client needs multiple deliverables, it usually makes sense to bundle those services. But there’s a right and wrong way to bundle. What you DON’T want to do is itemize and assign a price to every …
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When You Forget to Talk Money

A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy. After their chat, my client wrote up a …
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#265: Should You Post Your Fees?

For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website. They worry that if they post their fees, they’ll scare off prospective customers. But …
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The Recurring Income Metric You Should Track

Recurring income is the holy grail of freelancing. When a healthy percentage of your monthly income is recurring, you have predictability. And when you have predictability, you have greater confidence—and a higher propensity to take smart risks …
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