Category Archives: Running the Biz

Ed Gandia

Running a Different Kind of Writing Business

There’s a story I’ve come across a few times, most recently in the excellent book Essentialism by Greg McKeown. When Steve Jobs was looking for a logo for his company NeXT, he turned to renowned graphic …
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Ed Gandia

#326: The Real Nature of Breakthroughs in Your Business and Your Work

Picture this... A creative professional is struggling with a client project. She’s trying to find the big idea. Or the words just aren’t coming out. Or the logic is flawed. And then, in an instant, a flash …
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Ed Gandia

#325: Rob Marsh on Leveraging AI to Grow Your Freelance Business

There’s no doubt about it. We’re still very much in the “messy middle” when it comes to AI and its impact on writers, copywriters and solo marketers. This messy middle creates a ton of fear and …
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Ed Gandia

#323: Gordon Graham on Writing a White Paper with ChatGPT, Predictions for AI’s Impact on Writers, and How to Pivot as the Technology Improves

A couple of months ago I promised you that I was committing to addressing the topic of AI on this show on a regular basis this year. This week’s episode is the next installment in this …
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Ed Gandia

#322: A Realistic Way to Develop Passive Income Streams as a Writer (with Shane Sams)

One of the biggest advantages of being a self-employed creative professional is that you generally have much more freedom and flexibility than you do when working for someone else as an employee. You can choose whom …
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Ed Gandia

#321: Easing In and Easing Out

One of the things I vowed to change when I went out on my own in 2006 was to structure my workweek in a way that better matched my own personal rhythm. I’ve never enjoyed jumping …
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Ed Gandia

#320: The Resilient Mindset—What It Takes to Thrive in the Face of AI and Economic Uncertainty

"You may not control all the events that happen to you, but you can decide not to be reduced by them." --Maya Angelou Worried about the threat of AI on your writing business? Anxious about a possible …
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Ed Gandia

#319: How to work ON the business

One of the challenges of being self-employed is that we’re continually getting sucked into working exclusively IN the business. And that often comes at the expense of working ON the business. Working in the business is mainly …
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Ed Gandia

#318: Five Powerful Ways ChatGPT and Other AI Can Help You Become a More Productive Writer

Everyone in the writing and copywriting space is talking nonstop about AI. And that’s not going to slow down anytime soon. The hype is real. But the issue is complex and demands nuanced discussion. So while you …
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Ed Gandia

#317: Landing Marquee Clients

A coaching client recently asked me about how to start pursuing and landing well-known clients, such as Fortune 500 companies and big organizations, to enhance their client roster and portfolio. What intrigued me the most …
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Ed Gandia

#315: Jonathan Stark on Getting Higher Fees with Greater Confidence

Few topics bring about as much doubt, fear and insecurity as pricing. In fact, pricing is the second topic I get the most questions about — the first being how to land more and better …
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Ed Gandia

#313: A Powerful Way to Reframe Your Setbacks

Steven Wright is one of the most unique and hilarious comedians to ever hit the standup circuit. He’s known for his lethargic voice and his slow and deadpan delivery of ironic and philosophical one-liners. And in …
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Ed Gandia

#312: How to Land More of the Right Clients by Rethinking Your Selling Mindset and Process

The word “selling” or “sales” has very a negative connotation among writers. So much so that I often avoid using the word in my content. Many of us associate selling with talking people into doing something …
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Ed Gandia

#311: Why the Best Path to Success Is Often Indirect

Will Harris is the fourth-generation owner of White Oak Pastures—a family-owned farm in South Georgia that raises and butchers animals raised in a regenerative manner using humane animal management practices. This 3,200-acre farm is located in …
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Ed Gandia

#310: Patti DeNucci on How to Enjoy Better Conversations

Throughout modern history, conversation has been at the heart of human progress. The art of having good conversation is something most people valued. Coming from a Hispanic family, conversation was always at the heart of most …
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