I’ve always been fascinated by the legendary direct mail promotions and direct response ads that generated tens of millions of dollars back in the day.
But can we still learn from those examples?
In the modern digital … Read more
Have you ever visited a different part of the country and had the most amazing treat?
Maybe it was the best cupcake ever, the best pizza or the most amazing BBQ?
Of course, you have!
And I’ll bet … Read more
When you’ve been working as a freelance professional long enough, you’ll have to face occasional job offers.
They might come from a client.
Or they might come from somewhere else.
Whatever the source, it’s not uncommon to spend … Read more
Many writers dread having discovery calls with new prospects.
Discovery calls are those first conversations you have with prospects where you discuss their need, their specific project ... and hopefully, your fee.
Writers dread these conversations for … Read more
When your business gets really challenging, it’s common to want to move on.
Move on to a different target market.
Or start offering a totally different set of services.
Or move out of freelancing and into a traditional … Read more
Every once in a while, you get an opportunity that’s just too good to pass up.
The opportunity has great money and good people. And maybe it’s something you’ve wanted to do for a while.
You want … Read more
You might be surprised to hear this, but I’ve always been somewhat shy.
And I was often afraid to try things for fear of failing.
Looking back, it’s funny how these childhood fears and insecurities stayed with … Read more
Sometimes clients or prospects aren’t really sure what they need.
They don’t know what to include in the project scope. Or how to go about solving the problem.
They need your help to figure it out.
If you’re … Read more
I’ve talked many times about the importance of prospecting for new clients to keep your pipeline full.
It’s all part of a broader strategy to grow your business and land progressively better (and better-paying) clients.
Because there’s … Read more
We work in a copycat economy.
So it’s gotten harder and harder to differentiate yourself in the market.
It seems like everyone can claim that they’re a great writer. They do excellent work. They deliver on time. … Read more
Every few weeks, someone will ask me whether warm email prospecting still works.
Based on what I hear from freelancers all around the world, in dozens of different target markets, I can tell you this:
Yes, warm … Read more
A discovery call is your first conversation with a prospect. The call where you learn more about what they need.
And the most important element of this call is how you wrap it up.
Because the last … Read more
If you’re good at what you do as a writer, copywriter or marketing consultant, you’ll eventually reach an income ceiling.
People often top at around $12-15K a month when they stick to their existing model.
Fortunately, you … Read more
I recently watched the docuseries “Soundbreaking: Stories from the Cutting Edge of Recorded Music.”
It was fascinating.
And if you love music, I strongly recommend it.
One of the many insights I walked away with was the value … Read more