Category Archives: Running the Biz

You Get to Make the Rules

One of the great things about being a freelance professional is that we get to make our own rules. We can design the kind of business we want.  But unfortunately, most of us don’'t do it. We follow the crowd.   We see …
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What KPIs Should You Track?

We recently had a discussion about key performance indicators (KPIs) in one of my coaching groups.  Which ones should you track — if any?  In some cases, tracking KPIs can be a useful exercise. A few that can be …
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#222: Two Imperatives for a Fun and Profitable Business

Two imperatives have driven some of the biggest decisions I’ve made in my freelance business.  And both relate to client acquisition.   I may not follow these completely, 100 percent of the time.   But for the most part, they’ve guided how I think about finding and acquiring …
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The Prospect Opportunity Pyramid

In this volatile market, you might suddenly find yourself with no work and a dry pipeline.  You need to drum up business quickly — as in “yesterday!”  But where do you start? Whom do you contact? How much prospecting …
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