Category Archives: Running the Biz

#272: The Upside of Saying No

Author and habit expert James Clear recently reminded me of a very powerful truth: “When you say no, you are only saying no to one option. When you say yes, you are saying no to every …
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If You Could Go Back…

People sometimes ask me: “If you could go back in time, what would you change about your life or business?” It’s the classic “time travel” question. And I understand why people ask. They want me to talk …
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Hacking Your First Draft

Not many writers enjoy writing the first draft of any assignment. It can be very difficult to get started. So we tend to procrastinate. But procrastination leads to anxiety. And that just makes everything worse. For a number …
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#268: Master the Fundamentals

Every profession, hobby, sport or other worthwhile endeavor has its own set of fundamentals. Fundamentals we must master if we want to excel in that area. But fundamentals are often boring and difficult. So when we’re starting out—or …
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When You Forget to Talk Money

A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy. After their chat, my client wrote up a …
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#266: Give Me 20

One of my favorite things is to tackle big challenges. Don’t get me wrong: I’d rather have things be easier than harder, given the choice. But there’s nothing like a big, complex challenge to get the creativity …
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#265: Should You Post Your Fees?

For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website. They worry that if they post their fees, they’ll scare off prospective customers. But …
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