I often encourage my coaching clients to adopt a “Who Not How” mindset.
That means accepting that you’re not necessarily the best person to handle every single role in your business.
So rather than trying to figure … Read more
It’s easy to fall into the trap of saying “yes” to every project and every client.
But when the default is yes, you end up taking on projects that aren’t profitable or suitable. That’s the fastest … Read more
Many writers struggle to write their own marketing content. They feel like everything has already been said.
But honestly, this is just a story they tell themselves. Nothing more.
Because it’s not true. There are all kinds … Read more
A coaching client recently asked me what she needed to do to start going after bigger clients.
By that, she meant brand-name, Fortune 500 clients.
What I found most interesting in her question wasn’t the intention.
It was … Read more
People sometimes ask me: “If you could go back in time, what would you change about your life or business?”
It’s the classic “time travel” question. And I understand why people ask. They want me to talk … Read more
Not many writers enjoy writing the first draft of any assignment. It can be very difficult to get started. So we tend to procrastinate.
But procrastination leads to anxiety. And that just makes everything worse.
For a number … Read more
Every profession, hobby, sport or other worthwhile endeavor has its own set of fundamentals.
Fundamentals we must master if we want to excel in that area.
But fundamentals are often boring and difficult.
So when we’re starting out—or … Read more
A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy.
After their chat, my client wrote up a … Read more
One of my favorite things is to tackle big challenges.
Don’t get me wrong: I’d rather have things be easier than harder, given the choice.
But there’s nothing like a big, complex challenge to get the creativity … Read more
Should you overdo your marketing and just deal with the overflow if it happens? Or should you throttle back, so you come in below your capacity?
Most writers play it safe and throttle back. But usually, … Read more
For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website.
They worry that if they post their fees, they’ll scare off prospective customers.
But … Read more
If you’ve been listening to my podcast show for a while, you know I don’t use it to promote specific products.
We get those kinds of pitches several times a week, but we always say no.
That’s … Read more
Do you have a client who’s difficult to work with?
Maybe they’re constantly violating your boundaries. Or have ridiculous expectations. Or don’t pay on time—ever.
Or maybe you just hate the work. It’s become dull and boring, … Read more
When I look back at my career over the past three decades, some important themes emerge.
One is how I react when confronted with a new idea.
Unfortunately, I spent many years shooting down great ideas.
Somehow, I … Read more