Category Archives: Running the Biz

#244: The Power of Exclusivity

Have you ever visited a different part of the country and had the most amazing treat? Maybe it was the best cupcake ever, the best pizza or the most amazing BBQ? Of course, you have! And I’ll bet …
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Should You Take That Tempting Job Offer?

When you’ve been working as a freelance professional long enough, you’ll have to face occasional job offers. They might come from a client. Or they might come from somewhere else. Whatever the source, it’s not uncommon to spend …
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# 242 The Greenest Grass in Town

When your business gets really challenging, it’s common to want to move on. Move on to a different target market. Or start offering a totally different set of services. Or move out of freelancing and into a traditional …
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#241: Drama-Free Decision-Making

Every once in a while, you get an opportunity that’s just too good to pass up. The opportunity has great money and good people. And maybe it’s something you’ve wanted to do for a while. You want …
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#240: Flying Closer to the Sun

You might be surprised to hear this, but I’ve always been somewhat shy. And I was often afraid to try things for fear of failing. Looking back, it’s funny how these childhood fears and insecurities stayed with …
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Where to Look for Prospective Clients

I’ve talked many times about the importance of prospecting for new clients to keep your pipeline full. It’s all part of a broader strategy to grow your business and land progressively better (and better-paying) clients. Because there’s …
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The Freedom Triad

If you’re good at what you do as a writer, copywriter or marketing consultant, you’ll eventually reach an income ceiling. People often top at around $12-15K a month when they stick to their existing model. Fortunately, you …
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