One of the great things about being a freelance professional is that we get to make our own rules. We can design the kind of business we want.
But unfortunately, most of us don’'t do it. We follow the crowd.
We see … Read more
We recently had a discussion about key performance indicators (KPIs) in one of my coaching groups.
Which ones should you track — if any?
In some cases, tracking KPIs can be a useful exercise. A few that can be … Read more
Two imperatives have driven some of the biggest decisions I’ve made in my freelance business.
And both relate to client acquisition.
I may not follow these completely, 100 percent of the time.
But for the most part, they’ve guided how I think about finding and acquiring … Read more
Profit accounts are common in many brick-and-mortar businesses. They’re often labeled and categorized as “retained earnings” and typically used for funding an expansion, an acquisition or paying future dividends to shareholders.
But as freelance professionals, we’re not typically dealing with expansions, acquisitions or shareholder dividends.
So does that mean we … Read more
In this volatile market, you might suddenly find yourself with no work and a dry pipeline.
You need to drum up business quickly — as in “yesterday!”
But where do you start? Whom do you contact? How much prospecting … Read more
Yep, running your own business is stressful.
Sometimes things get so hectic, you wonder if you should take an office job!
Of course, running away from stress isn’t the answer.
You have to find ways to lower your … Read more