Category Archives: Running the Biz

#266: Give Me 20

One of my favorite things is to tackle big challenges. Don’t get me wrong: I’d rather have things be easier than harder, given the choice. But there’s nothing like a big, complex challenge to get the creativity …
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#265: Should You Post Your Fees?

For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website. They worry that if they post their fees, they’ll scare off prospective customers. But …
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#257: Syndicating Your Expertise

Have you ever thought of providing clients with a syndicated solution? By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and …
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