Category Archives: Running the Biz

#320: The Resilient Mindset—What It Takes to Thrive in the Face of AI and Economic Uncertainty

"You may not control all the events that happen to you, but you can decide not to be reduced by them." --Maya Angelou Worried about the threat of AI on your writing business? Anxious about a possible …
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Ed Gandia

#319: How to work ON the business

One of the challenges of being self-employed is that we’re continually getting sucked into working exclusively IN the business. And that often comes at the expense of working ON the business. Working in the business is mainly …
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Ed Gandia

#318: Five Powerful Ways ChatGPT and Other AI Can Help You Become a More Productive Writer

Everyone in the writing and copywriting space is talking nonstop about AI. And that’s not going to slow down anytime soon. The hype is real. But the issue is complex and demands nuanced discussion. So while you …
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Ed Gandia

#317: Landing Marquee Clients

A coaching client recently asked me about how to start pursuing and landing well-known clients, such as Fortune 500 companies and big organizations, to enhance their client roster and portfolio. What intrigued me the most …
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Ed Gandia

#315: Jonathan Stark on Getting Higher Fees with Greater Confidence

Few topics bring about as much doubt, fear and insecurity as pricing. In fact, pricing is the second topic I get the most questions about — the first being how to land more and better …
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Ed Gandia

#313: A Powerful Way to Reframe Your Setbacks

Steven Wright is one of the most unique and hilarious comedians to ever hit the standup circuit. He’s known for his lethargic voice and his slow and deadpan delivery of ironic and philosophical one-liners. And in …
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Ed Gandia

#312: How to Land More of the Right Clients by Rethinking Your Selling Mindset and Process

The word “selling” or “sales” has very a negative connotation among writers. So much so that I often avoid using the word in my content. Many of us associate selling with talking people into doing something …
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Ed Gandia

#311: Why the Best Path to Success Is Often Indirect

Will Harris is the fourth-generation owner of White Oak Pastures—a family-owned farm in South Georgia that raises and butchers animals raised in a regenerative manner using humane animal management practices. This 3,200-acre farm is located in …
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Ed Gandia

#310: Patti DeNucci on How to Enjoy Better Conversations

Throughout modern history, conversation has been at the heart of human progress. The art of having good conversation is something most people valued. Coming from a Hispanic family, conversation was always at the heart of most …
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Ed Gandia

Our Top Episodes and Articles of 2022

This week I’m taking time to reflect on 2022 and all the blessings this year has brought to my business and to my family. And near the top of my list is you, my friend. Yes, …
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Ed Gandia

#309: You Can’t Carry It All With You

I’ve been fascinated by the Appalachian Trail ever since I moved to Georgia in 1997. The Appalachian Trail is a 2,200-mile hiking trail that spans from North Georgia to Central Maine. It goes through 14 states …
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Ed Gandia

Drop Your Retail Store Mentality

Do you have a retail store mentality when it comes to your clients? By this, I mean that you’ll take whatever client walks in the door. That’s what retail stores do. They just want traffic and paying …
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Ed Gandia

#308: Easy and Simple Ways to Develop an Effective Marketing Habit … Without the Pain

Let’s face it. Most of us don’t market ourselves as consistently as we should. We get busy with client work and putting out fires. Or life happens. And before we know it, our work pipeline is …
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Ed Gandia

#307: Psych Yourself Up to Make Real Changes

Let’s say your goal is to grow your income without putting in more hours. To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles …
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Ed Gandia

How to Put Limits on Free Advice

You could argue that giving free advice to prospects is part of the sales process. By “kicking the ball around” with prospects (i.e., brainstorming and sharing ideas), you’re allowing them to assess your expertise. But unfortunately, some …
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High-Income Business Writing

Category Archives: Running the Biz

#320: The Resilient Mindset—What It Takes to Thrive in the Face of AI and Economic Uncertainty

#319: How to work ON the business

#318: Five Powerful Ways ChatGPT and Other AI Can Help You Become a More Productive Writer

#317: Landing Marquee Clients

#315: Jonathan Stark on Getting Higher Fees with Greater Confidence

#313: A Powerful Way to Reframe Your Setbacks

#312: How to Land More of the Right Clients by Rethinking Your Selling Mindset and Process

#311: Why the Best Path to Success Is Often Indirect

#310: Patti DeNucci on How to Enjoy Better Conversations

Our Top Episodes and Articles of 2022

#309: You Can’t Carry It All With You

Drop Your Retail Store Mentality

#308: Easy and Simple Ways to Develop an Effective Marketing Habit … Without the Pain

#307: Psych Yourself Up to Make Real Changes

How to Put Limits on Free Advice

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