One of my favorite things is to tackle big challenges.
Don’t get me wrong: I’d rather have things be easier than harder, given the choice.
But there’s nothing like a big, complex challenge to get the creativity … Read more
Should you overdo your marketing and just deal with the overflow if it happens? Or should you throttle back, so you come in below your capacity?
Most writers play it safe and throttle back. But usually, … Read more
For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website.
They worry that if they post their fees, they’ll scare off prospective customers.
But … Read more
If you’ve been listening to my podcast show for a while, you know I don’t use it to promote specific products.
We get those kinds of pitches several times a week, but we always say no.
That’s … Read more
Do you have a client who’s difficult to work with?
Maybe they’re constantly violating your boundaries. Or have ridiculous expectations. Or don’t pay on time—ever.
Or maybe you just hate the work. It’s become dull and boring, … Read more
When I look back at my career over the past three decades, some important themes emerge.
One is how I react when confronted with a new idea.
Unfortunately, I spent many years shooting down great ideas.
Somehow, I … Read more
What do you do when a client asks you to quote on a mixed bag of project work that includes some editing?
One of my coaching clients recently faced this situation. Her client asked how much … Read more
You start working with a client. And almost immediately, you realize it’s a mistake.
The client starts asking for things that are way out of scope. Or they’re setting timelines that are wildly unreasonable.
Ugh! Ever been … Read more
What do you do when you goof up in pricing a project?
And I mean REALLY goof up!
Hopefully, this doesn’t happen often. But it can happen. And it happened to a coaching client of mine recently.
A … Read more
Too often, writers feel pressure to respond to questions from clients and prospects . . . even when they don’t have enough information to respond adequately.
Questions such as:
How much do you charge for X?
Can … Read more
Qualifying your prospects is important.
So is understanding your ideal client avatar ... and knowing what questions to ask them.
But most important of all is having the discernment to know which prospect is going to work … Read more
The thought of being booked solid (and even beyond booked solid) sounds awesome.
And it is awesome … until you’re in that position for few weeks or months at a time.
Which is ironic. Because you used … Read more
Have you ever thought of providing clients with a syndicated solution?
By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and … Read more
Everything you think and do is limited by the person you are today.
Your “today self” tells you what you can and can’t do. And this self-talk is filled with limiting beliefs.
To combat this tendency, I … Read more