We’ve all heard the expression “you are your biggest asset.”
So why do so many of us feel reluctant to let our personality shine in business?
Maybe it’s because we don’t know how. Or worse, we fear … Read more
If you want to survive and thrive in this difficult economy, you need to change some elements of how you think and what you do.
Specifically, you need to adjust your critical thinking, creative problem-solving, and … Read more
We don’t talk enough about money in the U.S.
But as self-employed professionals, few things are more important than mastering our personal and business finances.
Because when we’re stressed about money, it puts undue pressure on our … Read more
Our washing machine stopped working a few months ago. It stopped draining water in the middle of the spin cycle.
This was in the middle of the lockdown, so it wasn’t the best timing.
I’m not much of … Read more
Take a moment to think about your typical workday.
How much control do you have over what you have to do — and when you get to do it?
And when you think about each day, do you feel energized, excited, happy and anxious … Read more
Lately, I’ve been experimenting with how I structure my day.
I’ve been trying to align specific tasks with highs and lows in my energy.
And I’ve finally arrived at a structure that’s working really well for me.
It … Read more
I’m guessing you became self-employed because you wanted a better life for yourself.
Maybe you wanted more time or freedom.
Or you wanted to do better financially.
Either way, you made a choice most people don’t dare to … Read more
What do you do when prospects approach you for work, but they can’t (or won’t) accept your usual compensation terms?
Instead, they want to pay you a percentage of their profits, or give you an equity stake in their business, or promise you lots of work in the … Read more
It’s very difficult to convince a client to change their ways when they’re already used to working with you one way.
Say you’ve been working with them on an hourly basis. Or you have a retainer … Read more
One of the great things about being a freelance professional is that we get to make our own rules. We can design the kind of business we want.
But unfortunately, most of us don’'t do it. We follow the crowd.
We see … Read more
We recently had a discussion about key performance indicators (KPIs) in one of my coaching groups.
Which ones should you track — if any?
In some cases, tracking KPIs can be a useful exercise. A few that can be … Read more
Two imperatives have driven some of the biggest decisions I’ve made in my freelance business.
And both relate to client acquisition.
I may not follow these completely, 100 percent of the time.
But for the most part, they’ve guided how I think about finding and acquiring … Read more
Profit accounts are common in many brick-and-mortar businesses. They’re often labeled and categorized as “retained earnings” and typically used for funding an expansion, an acquisition or paying future dividends to shareholders.
But as freelance professionals, we’re not typically dealing with expansions, acquisitions or shareholder dividends.
So does that mean we … Read more
In this volatile market, you might suddenly find yourself with no work and a dry pipeline.
You need to drum up business quickly — as in “yesterday!”
But where do you start? Whom do you contact? How much prospecting … Read more
Yep, running your own business is stressful.
Sometimes things get so hectic, you wonder if you should take an office job!
Of course, running away from stress isn’t the answer.
You have to find ways to lower your … Read more