#306: How Alexis Grant Sold Her Two Online Writing Businesses … And How She’s Teaching Others to Do the Same

Most freelance writers never consider the possibility of eventually selling their business.

They go out on their own because they want to run their own show. They want to keep writing but they don’t want to be an employee.

But … can a freelance writing business actually be sold?

And if so, what would you need to do to make it sellable? How much could you fetch for it? What would that look like? And who might be interested in buying it?

The answer is yes. But you need to scale up your operation so it’s not fully dependent on you. And you need to be strategic about your business focus and growth.

In this episode, I go into a detailed conversation with Alexis Grant, founder of They Got Acquired. Alexis started out as a journalist, then transitioned into a freelance writer. She sold her writing business about 10 years ago. She then founded an online content business which she grew and sold in 2020 for a hefty sum.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music or wherever you listen to podcasts.

More recently, she launched They Got Acquired, a content website that shares stories of companies that sell for $100,000 to $50 million by NOT following the Silicon Valley narrative. She and her team of researchers and writers dig into these stories and reveal insights that lead to life-changing exits for the founders.

Alexis and I get into two specific opportunities for freelance writers:

  • The opportunity to scale up your writing or copywriting business into an asset that has real value for a buyer. What that requires, what’s involved and what an exit from that business can look like.
  • The opportunity to create and grow an online content business. What that’s about. Different ways of monetizing. And growing the business for a profitable acquisition.

As you’ll quickly tell, I was super excited to talk with Alexis. She was very generous with her advice and insights. And if any of this sounds interesting, not only do I encourage you to listen to the episode all the way through … but make sure to subscribe to the newsletter at They Got Acquired.

Enjoy our conversation.



By the way… whenever you’re ready, here are 3 ways I can help you grow your freelance business:

1. Grab a free copy of my book.

It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here

2. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at [email protected]

3. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at [email protected] and put “Breakthrough” in the subject line, and I’ll get back to you with more details.