Peter Barton was a highly successful media pioneer back in the 1980s and 90s.
He co-founded Liberty Media, which launched the Discovery Channel, The Learning Channel, STARZ and many other blockbuster brands.
Sadly, in the prime of … Read more
I’m often asked if it’s still worth creating your own content in the form of a blog or newsletter.
Typically, the writers who ask this question are busy with client work. So they’re trying to reduce … Read more
Content marketing writing and copywriting are both proven ways to make a great living as a writer.
But they aren’t the only ways.
One angle we haven’t yet explored in this podcast is grant writing.
For some writers, … Read more
Earlier this week, I re-watched the movie Moneyball, starring Brad Pitt and Jonah Hill.
It’s based on the true story of Billy Beane, the general manager of the Oakland A’s, who is saddled with one of … Read more
Not many writers enjoy writing the first draft of any assignment. It can be very difficult to get started. So we tend to procrastinate.
But procrastination leads to anxiety. And that just makes everything worse.
For a number … Read more
I started my freelance journey by studying direct response copywriting.
And even though my business quickly evolved away from direct response, I’ve always admired the profession.
Because if you can sell on paper, you can write your … Read more
Having more than 300 white papers to your name might not sound like much ... until you realize only a handful of writers in the world have reached that milestone.
My friend and colleague Gordon Graham … Read more
What a year 2020 has been!
This year more than ever, I’m thankful to all of my podcast guests for sharing their experiences and insights with my listeners. We had so many fantastic guests again this … Read more
I’ve always been fascinated by the legendary direct mail promotions and direct response ads that generated tens of millions of dollars back in the day.
But can we still learn from those examples?
In the modern digital … Read more
A key ingredient in growing a successful writing business is to improve your income predictability. Which means working with clients that have a steady need for copy and content.
And you can help make this happen … Read more
Getting nothing but radio silence from prospects can be frustrating.
Especially after you’ve had some initial discussions and sent in your proposal.
When you hear nothing back, your self-esteem and confidence can take a hit. And you … Read more
The biggest objection I hear from writers about hiring other writers as subcontractors is that no one can write the way they do.
I made that same argument for years.
But it’s a false argument. Because this … Read more