I started my freelance journey by studying direct response copywriting.
And even though my business quickly evolved away from direct response, I’ve always admired the profession.
Because if you can sell on paper, you can write your … Read more
Having more than 300 white papers to your name might not sound like much ... until you realize only a handful of writers in the world have reached that milestone.
My friend and colleague Gordon Graham … Read more
What a year 2020 has been!
This year more than ever, I’m thankful to all of my podcast guests for sharing their experiences and insights with my listeners. We had so many fantastic guests again this … Read more
I’ve always been fascinated by the legendary direct mail promotions and direct response ads that generated tens of millions of dollars back in the day.
But can we still learn from those examples?
In the modern digital … Read more
A key ingredient in growing a successful writing business is to improve your income predictability. Which means working with clients that have a steady need for copy and content.
And you can help make this happen … Read more
Getting nothing but radio silence from prospects can be frustrating.
Especially after you’ve had some initial discussions and sent in your proposal.
When you hear nothing back, your self-esteem and confidence can take a hit. And you … Read more
The biggest objection I hear from writers about hiring other writers as subcontractors is that no one can write the way they do.
I made that same argument for years.
But it’s a false argument. Because this … Read more
“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and freedom.”
— Victor E. Frankel, Man’s Search for Meaning
We’re living in unprecedented … Read more
When you play your cards right, you can earn more as a writer than many doctors and lawyers earn in their professions.
Crazy, isn’t it?
But if all you’re doing is providing services to clients, you’re still … Read more
Today, we’re touching on an idea that could boost your income significantly.
It could also position you as a higher-value professional in the eyes of clients and prospects.
Plus, it can be a lot of fun.
The idea … Read more
When you first get started with email prospecting, it’s easy to get discouraged.
You send out tons and tons of emails. And you only get a handful of positive responses.
In an attempt to improve that response … Read more
Freelancing doesn’t automatically give you more freedom.
Sure, you can set your own schedule and have more time flexibility. But you also give up the regular, steady paycheck you may have had as an employee.
And the … Read more