Casey Hibbard is one of the best and most prolific case study writers in North America. She’s been writing case studies for 20 years and has been focusing exclusively on case studies for much of … Read more
Ever thought about writing a book?
Maybe a thought leadership book, a lead generator for your writing business ... or even a novel?
If so, this week’s podcast episode will be right up your alley. My guest, … Read more
As your business grows, it’s important that you begin attracting prospects and building your authority.
Prospecting is still key. But there’s nothing like having prospects knocking on your door.
Especially when the prospect has read some of … Read more
I’m often asked about freelance writing opportunities in the public sector.
I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like ... or how to … Read more
I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.
And today we’re continuing that conversation with my colleague Nick Usborne.
Nick has written copy for some of … Read more
As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up:
How increasingly difficult it’s becoming to write persuasive copy.
That’s long been an issue in the ultra-competitive direct response industries … Read more