“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and freedom.”
— Victor E. Frankel, Man’s Search for Meaning
We’re living in unprecedented … Read more
When you play your cards right, you can earn more as a writer than many doctors and lawyers earn in their professions.
Crazy, isn’t it?
But if all you’re doing is providing services to clients, you’re still … Read more
Today, we’re touching on an idea that could boost your income significantly.
It could also position you as a higher-value professional in the eyes of clients and prospects.
Plus, it can be a lot of fun.
The idea … Read more
When you first get started with email prospecting, it’s easy to get discouraged.
You send out tons and tons of emails. And you only get a handful of positive responses.
In an attempt to improve that response … Read more
Freelancing doesn’t automatically give you more freedom.
Sure, you can set your own schedule and have more time flexibility. But you also give up the regular, steady paycheck you may have had as an employee.
And the … Read more
Casey Hibbard is one of the best and most prolific case study writers in North America. She’s been writing case studies for 20 years and has been focusing exclusively on case studies for much of … Read more
Ever thought about writing a book?
Maybe a thought leadership book, a lead generator for your writing business ... or even a novel?
If so, this week’s podcast episode will be right up your alley. My guest, … Read more
As your business grows, it’s important that you begin attracting prospects and building your authority.
Prospecting is still key. But there’s nothing like having prospects knocking on your door.
Especially when the prospect has read some of … Read more
I’m often asked about freelance writing opportunities in the public sector.
I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like ... or how to … Read more
I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.
And today we’re continuing that conversation with my colleague Nick Usborne.
Nick has written copy for some of … Read more
As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up:
How increasingly difficult it’s becoming to write persuasive copy.
That’s long been an issue in the ultra-competitive direct response industries … Read more
If you have a newsletter or blog, you’ve probably experienced the following scenario: Your self-imposed deadline for publication is quickly approaching. At the same time, you’re slammed with work (or life!) and haven’t gotten to … Read more
Creating content for marketing your business takes effort. You have to figure out what your target audience might be interested in, come up with a topic, do some research, write, edit and proof.
So when you … Read more
Imagine earning six figures every year from only three or four clients. And imagine not having to constantly prospect to find new ones.
How great would it be like to go deep—really deep—into a small subset … Read more