Drop Your Retail Store Mentality

Do you have a retail store mentality when it comes to your clients?

By this, I mean that you’ll take whatever client walks in the door.

That’s what retail stores do. They just want traffic and paying customers. It doesn’t matter who they are or how they treat you. A dollar is a dollar.

For solo creative professionals, however, that’s a big mistake. Instead of emulating a retail store, you’d do well to act more like a premium winery tour company.

Pretend you offer small group tours of select Bordeaux wineries via your luxury van. You’re not hitting the usual locations (i.e., the ones overflowing with tourists). Instead, you’re taking your clients to the small chateaus that few people know about. The wineries that produce wines that are works of art. The ones that truly care about their product.

Oh, and you purposely keep your operation small. You only have one vehicle, and it has a limited number of seats.

Do you want to fill those seats with clients who complain about the price, the weather, the roads, and even the wine? Or would you rather fill those seats with people who will truly value the journey and enjoy the experience?

When you apply this mindset shift to your business, your thinking changes.

You go from “I’ll take any client I can get” to “I have limited capacity. I can’t accept everyone as a client. So let’s make sure that the clients I choose can see the value of what I do for them.”



By the way… whenever you’re ready, here are 3 ways I can help you grow your freelance business:

1. Grab a free copy of my book.

It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here

2. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at [email protected]

3. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at [email protected] and put “Breakthrough” in the subject line, and I’ll get back to you with more details.