So you’re looking for prospects in your target market. And you come across one that looks promising.
But when you dig deeper, you find that they’re already doing a pretty good job with their marketing. It … Read more
Selecting a target market is one of the most important things you’ll do as a freelance writer. But where do you even start?
Many novice freelance writers try to start this process by researching the hottest … Read more
Who of us can’t relate to the following experience (as described by one of my coaching clients):
I’m finding it hard to make the time for email prospecting. My goal is to send out 10 emails … Read more
A coaching client came to me recently with an all-too-common dilemma.
Business was slow, and she needed to get things moving. So she was preparing to do a major marketing push. But then a new potential … Read more
LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters.
We’ve talked about it in depth with Steve Maurer, Melonie Dodaro and Jill Konrath. And it’s been a topic a discussion … Read more
Having a well-defined target audience is a critical first step to freelance success.
But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact.
That’s where many writers … Read more