Years ago, I started asking inbound prospects a simple question at the start of every discovery call:
How did you find out about me?
It’s an excellent ice breaker. And the responses contained valuable clues about them … Read more
One of the big challenges writers face is having to continually find new clients and writing assignments.
Unless all your clients feed you a ton of work every month, you have to constantly hustle to find … Read more
Content marketing writing and copywriting are both proven ways to make a great living as a writer.
But they aren’t the only ways.
One angle we haven’t yet explored in this podcast is grant writing.
For some writers, … Read more
In your relationship with clients, you can be either an order taker or a trusted partner.
You need to position yourself as the latter.
Order takers distinguish themselves by not asking questions. They just write down and … Read more
Many writers struggle to write their own marketing content. They feel like everything has already been said.
But honestly, this is just a story they tell themselves. Nothing more.
Because it’s not true. There are all kinds … Read more
A coaching client recently asked me what she needed to do to start going after bigger clients.
By that, she meant brand-name, Fortune 500 clients.
What I found most interesting in her question wasn’t the intention.
It was … Read more
The days of offering only writing services to your clients are numbered if you want to earn a six-figure income doing great work for great people.
It’s not that you’ll starve otherwise.
It’s just that you’ll find … Read more
Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment.
In today’s short video, I explain how … Read more
As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals.
One of the main challenges these pros face is scaling their business. They find they’re working nonstop and have … Read more
Coaching clients often ask me how they can “clone” their best clients.
They want to get out there and find more of these unicorns pronto.
That’s understandable. But that’s also jumping the gun. Because until you fully … Read more
Financial struggles have a direct, negative impact on your freelance work.
Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad … Read more
Selling your value to prospects can easily trip you up.
And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works.
But the … Read more
You’ve been asked by a client or prospect to quote a project you’ve never quoted before.
Maybe the project is somewhat offbeat.
Or maybe it’s simply something you’ve never done for a client before—even though you’re confident … Read more
A coaching client of mine recently quoted a brochure project for a client.
This wasn’t your typical brochure. It was a specialized, story-based piece of marketing for a $25 million property.
My coaching client proposed some new … Read more
Some writers hesitate to reach out to prospects and clients and offer to help with writing projects — especially in today’s environment.
These writers fear they will come across as greedy, insensitive, or out of touch.
If … Read more