Is agency work good or bad?
Freelance writers are divided on the topic. Some argue that having direct clients is better than taking on agency work. Others say the opposite.
In actuality, both statements can be true. … Read more
One of the challenges with positioning yourself as a generalist is that EVERYONE looks like a potential client.
So it’s harder to decide who’s a good target (and who’s not). Which leads to overwhelm and analysis … Read more
Following up with prospects is the activity writers dread the most — topped only by prospecting.
It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.
And then we start crafting crazy stories in our head.
We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak … Read more
You might decide to put a qualification form on your website at some point.
Especially once your business becomes more established.
Because once you reach a certain level of success, you may find yourself fielding lots of … Read more
Often, freelance writers will struggle to settle on a target market.
This is especially true if they’re just starting out.
So sometimes, they’ll decide to target two markets. And these two markets might have little in common.
Maybe … Read more
If you ask five writers what kind of marketing works (and doesn’t work) for drumming up clients, you’ll get five different answers.
This is partly because every freelance writing business is different.
What works really well for … Read more