A coaching client came to me recently with an all-too-common dilemma.
Business was slow, and she needed to get things moving. So she was preparing to do a major marketing push. But then a new potential … Read more
LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters.
We’ve talked about it in depth with Steve Maurer, Melonie Dodaro and Jill Konrath. And it’s been a topic a discussion … Read more
Having a well-defined target audience is a critical first step to freelance success.
But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact.
That’s where many writers … Read more
Last week I talked about the danger of factoring “sunk costs” in your prospecting decisions. Today I talk about another very common prospecting mistake you want to avoid.
This is something I struggled with for a … Read more
I love attraction marketing strategies. But one of the challenges with this type of marketing is that you have less control over who contacts you.
You might generate excellent leads. But you will also attract not-so-great … Read more
Here’s a mistake many of us make when marketing our writing services.
I’ve personally made it so many times, I gave it a number.
It’s #42 in my book. ;-)
It goes something like this. You work hard … Read more