Category Archives: Getting Clients

#181: Following Up with Prospects — a Different Way to Think About the Process

Following up with prospects is the activity writers dread the most — topped only by prospecting.  It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.   And then we start crafting crazy stories in our head.   We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak …
Read more

Can You Have More Than One Target Market?

Often, freelance writers will struggle to settle on a target market. This is especially true if they’re just starting out. So sometimes, they’ll decide to target two markets. And these two markets might have little in common. Maybe …
Read more

Marketing That Doesn’t Work

If you ask five writers what kind of marketing works (and doesn’t work) for drumming up clients, you’ll get five different answers. This is partly because every freelance writing business is different. What works really well for …
Read more