Selling your value to prospects can easily trip you up.
And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works.
But the … Read more
You’ve been asked by a client or prospect to quote a project you’ve never quoted before.
Maybe the project is somewhat offbeat.
Or maybe it’s simply something you’ve never done for a client before—even though you’re confident … Read more
A coaching client of mine recently quoted a brochure project for a client.
This wasn’t your typical brochure. It was a specialized, story-based piece of marketing for a $25 million property.
My coaching client proposed some new … Read more
Some writers hesitate to reach out to prospects and clients and offer to help with writing projects — especially in today’s environment.
These writers fear they will come across as greedy, insensitive, or out of touch.
If … Read more
I often talk about the importance of prospecting for new clients — even when you’re busy.
And generally, it’s not that hard to do some research and find lists of companies in your target market.
But once … Read more
Your overall happiness in your freelance business largely comes down to value.
In particular, the value you provide to clients, how you present that value and how you think about that value.
When you place yourself in … Read more
You have a great conversation with a prospective client. And they make it very clear that they want to work with you.
Which is awesome!
So, you send over your agreement. But then they ghost you, never to be heard from … Read more
We often think it’s our writing skills and track record that get us hired.
But often, it’s really the other stuff — our soft skills — that matter the most.
The craft of writing is important, of course. But it’s these soft skills that allow us to build strong and … Read more
Say a client presents you with a huge retainer opportunity. But accepting it would mean letting go of some of your other clients.
It’s a big decision.
Or maybe a colleague makes you a full-time job offer. At first … Read more
Many writers are overwhelmed by the number of ways they can market themselves.
Every strategy sounds good. Yet the result of wanting to do it all is overwhelm, FOMO (fear of missing out), and inaction.
So today, … Read more
I teach my coaching clients several methods for identifying and finding the best prospects to pursue.
Each method serves a specific purpose. And some are more involved than others.
But if you’re looking for something simple, I … Read more
In this volatile market, you might suddenly find yourself with no work and a dry pipeline.
You need to drum up business quickly — as in “yesterday!”
But where do you start? Whom do you contact? How much prospecting … Read more
Let’s talk about the elephant in the room.
Your kids are home for ... who knows how long. And you’re worried about how you’ll be able to make this work.
Maybe your spouse doesn’t work from home … Read more