A coaching client recently asked me what she needed to do to start going after bigger clients.
By that, she meant brand-name, Fortune 500 clients.
What I found most interesting in her question wasn’t the intention.
It was … Read more
The days of offering only writing services to your clients are numbered if you want to earn a six-figure income doing great work for great people.
It’s not that you’ll starve otherwise.
It’s just that you’ll find … Read more
Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment.
In today’s short video, I explain how … Read more
As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals.
One of the main challenges these pros face is scaling their business. They find they’re working nonstop and have … Read more
Coaching clients often ask me how they can “clone” their best clients.
They want to get out there and find more of these unicorns pronto.
That’s understandable. But that’s also jumping the gun. Because until you fully … Read more
Financial struggles have a direct, negative impact on your freelance work.
Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad … Read more
Selling your value to prospects can easily trip you up.
And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works.
But the … Read more
You’ve been asked by a client or prospect to quote a project you’ve never quoted before.
Maybe the project is somewhat offbeat.
Or maybe it’s simply something you’ve never done for a client before—even though you’re confident … Read more
A coaching client of mine recently quoted a brochure project for a client.
This wasn’t your typical brochure. It was a specialized, story-based piece of marketing for a $25 million property.
My coaching client proposed some new … Read more
Some writers hesitate to reach out to prospects and clients and offer to help with writing projects — especially in today’s environment.
These writers fear they will come across as greedy, insensitive, or out of touch.
If … Read more
I often talk about the importance of prospecting for new clients — even when you’re busy.
And generally, it’s not that hard to do some research and find lists of companies in your target market.
But once … Read more
Your overall happiness in your freelance business largely comes down to value.
In particular, the value you provide to clients, how you present that value and how you think about that value.
When you place yourself in … Read more
You have a great conversation with a prospective client. And they make it very clear that they want to work with you.
Which is awesome!
So, you send over your agreement. But then they ghost you, never to be heard from … Read more
We often think it’s our writing skills and track record that get us hired.
But often, it’s really the other stuff — our soft skills — that matter the most.
The craft of writing is important, of course. But it’s these soft skills that allow us to build strong and … Read more