Following up with prospects is the activity writers dread the most — topped only by prospecting.
It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.
And then we start crafting crazy stories in our head.
We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak … Read more
You might decide to put a qualification form on your website at some point.
Especially once your business becomes more established.
Because once you reach a certain level of success, you may find yourself fielding lots of … Read more
Often, freelance writers will struggle to settle on a target market.
This is especially true if they’re just starting out.
So sometimes, they’ll decide to target two markets. And these two markets might have little in common.
Maybe … Read more
If you ask five writers what kind of marketing works (and doesn’t work) for drumming up clients, you’ll get five different answers.
This is partly because every freelance writing business is different.
What works really well for … Read more
What was the last piece of bad content you came across?
Was it the sales postcard from your gym? That newsletter from your local retailer? Or the real estate flier that arrived with the mail?
Most of … Read more
Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether.
Even now, information on this subject … Read more