Category Archives: Getting Clients

Ed Gandia

#317: Landing Marquee Clients

A coaching client recently asked me about how to start pursuing and landing well-known clients, such as Fortune 500 companies and big organizations, to enhance their client roster and portfolio. What intrigued me the most …
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Ed Gandia

#315: Jonathan Stark on Getting Higher Fees with Greater Confidence

Few topics bring about as much doubt, fear and insecurity as pricing. In fact, pricing is the second topic I get the most questions about — the first being how to land more and better …
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Ed Gandia

Drop Your Retail Store Mentality

Do you have a retail store mentality when it comes to your clients? By this, I mean that you’ll take whatever client walks in the door. That’s what retail stores do. They just want traffic and paying …
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Ed Gandia

How to Stop Annoying Your Network

If you’ve ever been “stalked” on social media or by email, you know how annoying it can be. I’m talking about connections who ask if you, or anyone you know, could use their products or services. And …
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Ed Gandia

#287: The Two-Part Question You MUST Ask Every Prospect During a Discovery Call

Years ago, I started asking inbound prospects a simple question at the start of every discovery call: How did you find out about me? It’s an excellent ice breaker. And the responses contained valuable clues about them …
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Ed Gandia

#278: How ‘Original Research’ Projects Create a Wellspring of Profitable Writing Assignments

One of the big challenges writers face is having to continually find new clients and writing assignments. Unless all your clients feed you a ton of work every month, you have to constantly hustle to find …
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Ed Gandia

#274: The Fun and Lucrative World of Grant Writing, with Teresa Huff

Content marketing writing and copywriting are both proven ways to make a great living as a writer. But they aren’t the only ways. One angle we haven’t yet explored in this podcast is grant writing. For some writers, …
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Ed Gandia

What Is Your Client Trying to Accomplish?

In your relationship with clients, you can be either an order taker or a trusted partner. You need to position yourself as the latter. Order takers distinguish themselves by not asking questions. They just write down and …
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Ed Gandia

Two Proven Strategies for Creating Your Own Marketing Content More Consistently

Many writers struggle to write their own marketing content. They feel like everything has already been said. But honestly, this is just a story they tell themselves. Nothing more. Because it’s not true. There are all kinds …
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Ed Gandia

#270: Give Yourself Permission to Go After Bigger Clients

A coaching client recently asked me what she needed to do to start going after bigger clients. By that, she meant brand-name, Fortune 500 clients. What I found most interesting in her question wasn’t the intention. It was …
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Ed Gandia

#267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients

The days of offering only writing services to your clients are numbered if you want to earn a six-figure income doing great work for great people. It’s not that you’ll starve otherwise. It’s just that you’ll find …
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Ed Gandia

How to Set and Uphold Better Client Boundaries

Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment. In today’s short video, I explain how …
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Ed Gandia

#259: Is It Possible to Scale Your Creative Services?

As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals. One of the main challenges these pros face is scaling their business. They find they’re working nonstop and have …
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Ed Gandia

The First Step to Landing More Ideal Clients

Coaching clients often ask me how they can “clone” their best clients. They want to get out there and find more of these unicorns pronto. That’s understandable. But that’s also jumping the gun. Because until you fully …
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Ed Gandia

#253: Barbara Huson on How Women Can Reprogram Their Brains for Financial Success

Financial struggles have a direct, negative impact on your freelance work. Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad …
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