Category Archives: Running the Biz

#300: What Copywriters Must Do to Thrive in the Next Few Years, with Kira Hug and Rob Marsh

More and more writers and copywriters are entering the market. Pair this with the current economic uncertainty, and many writers I’ve spoken with are feeling nervous. In particular, they want to know: How they can communicate their …
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Ed Gandia

The Easy Way to Avoid Payment Problems

Here's an easy and simple way to avoid payment problems with clients: Separate your deliverable from a project’s completion. Most writers tie their final payment to the project being complete. So, they only invoice for the work (or …
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Ed Gandia

#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go

What do you do with clients who started with you years ago, when your fees were much lower? Do you keep them or let them go? And how do you decide? One of my coaching clients recently …
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Ed Gandia

#298: Two Important Clues of a Good Opportunity

We often come across new opportunities that sound really great. The work looks interesting, or the client sounds exciting to work with. This excitement can cloud our judgment—and we start to ask ourselves the wrong question: “How …
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Ed Gandia

Why You Should Question Your Beliefs and Assumptions

Back in the days of records, CDs and music stores (remember those?), I’d spend most Saturday afternoons at Tower Records or Camelot Music. Hanging out at these stores was an event. Something I looked forward to. I’d …
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Ed Gandia

#297: Copying What Your Peers Are Doing

Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly. By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any …
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Ed Gandia

#296: How Dave Snyder Scaled Up to an 8-Figure Content Writing Business

Most writers aren’t interested in growing their business from a one-person operation into a massive agency with thousands of contractors. They simply want to earn more in less time and maintain a lifestyle business. Dave Snyder is …
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Ed Gandia

How to Stop Annoying Your Network

If you’ve ever been “stalked” on social media or by email, you know how annoying it can be. I’m talking about connections who ask if you, or anyone you know, could use their products or services. And …
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#295: Beware of These Two Cognitive Biases in Your Business

Every one of us falls prey to cognitive biases. Not because we’re stupid; but because we’re human! We’re programmed by our biology to conserve energy. Thinking takes energy. So our brains develop thinking “shortcuts” (or heuristics) to …
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Ed Gandia

#294: How Freelance Writers Can Empower Each Other to Raise Their Fees

Freelance writers and strategists talk about pricing all the time. But as a community, we rarely discuss how we can work together to communicate our long-term value … how to empower each other to charge more …
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Ed Gandia

A Two-Part Thought Exercise to Grow Your Confidence

Most copywriters and content marketers—even well-established ones—err on the side of over-preparation. We tend to be overly cautious. And we won’t go after something big unless we feel completely prepared or fully qualified to do so. Our level of confidence …
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Ed Gandia

#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job

Most of us love the freedom that comes from working for ourselves. But we also want the predictability of income that a regular, full-time job can give us. The stress and anxiety of an unpredictable income lead …
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Ed Gandia

Four Key Ingredients for Growing Your Writing Business Profitably

You need four ingredients to successfully grow your copywriting or writing business: Solid fundamentals and principles Proven strategies Useful tools and tactics Consistent execution All four are important. But most people put too much stock in …
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Ed Gandia

#291: Why Perfectionism Is Self-Defeating … and What We Should Focus on Instead

Perfectionism is NOT a virtue. Instead of helping us reach our goals, it often gets in the way of our achieving them. Even worse, perfectionism is associated with a long list of health problems, including depression and …
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Ed Gandia

#290: How Engineer Adam Kimmel Launched a Part-Time, Six-Figure Writing Business

Taking a writing business to the six-figure level takes a lot of focus and dedication. Doing it on a part-time basis takes even more. Over the past few years, Adam Kimmel has built a six-figure writing business …
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High-Income Business Writing

Category Archives: Running the Biz

#300: What Copywriters Must Do to Thrive in the Next Few Years, with Kira Hug and Rob Marsh

The Easy Way to Avoid Payment Problems

#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go

#298: Two Important Clues of a Good Opportunity

Why You Should Question Your Beliefs and Assumptions

#297: Copying What Your Peers Are Doing

#296: How Dave Snyder Scaled Up to an 8-Figure Content Writing Business

How to Stop Annoying Your Network

#295: Beware of These Two Cognitive Biases in Your Business

#294: How Freelance Writers Can Empower Each Other to Raise Their Fees

A Two-Part Thought Exercise to Grow Your Confidence

#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job

Four Key Ingredients for Growing Your Writing Business Profitably

#291: Why Perfectionism Is Self-Defeating … and What We Should Focus on Instead

#290: How Engineer Adam Kimmel Launched a Part-Time, Six-Figure Writing Business

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