#252: Charge Enough to Not Nickel and Dime

A friend and colleague once described his pricing philosophy to me in this way:

“I want to charge enough for my work so that I don’t have to nickel and dime my clients.”

This is excellent advice.

The idea is to quote high enough so that you feel really good—even when the client comes to you with a few changes.

Because those changes won’t push your project into the red.

In today’s podcast episode, I make the case for not nickel and diming your clients—and I describe where you should put your energy instead.

If you find yourself cringing every time a client requests project changes, this podcast is for you.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smartphone, tablet or iPod.

Gordon’s pricing philosophy put into words an approach I had already partially adopted at the time.

When you price high enough that you don’t have to nickel and dime your clients, you relieve yourself of the pressure of having to price deals exactly right.

Because when your prices have razor-thin margins, you have zero margin for error.

So why not set your prices higher? And instead, put your energy into showing the prospect where you add value and demonstrating why you’re the better choice.

This value-based approach sidesteps the whole nickel and diming issue.

It’s an approach I would want to be known for.

And it’s one you can build a business around.



By the way… whenever you’re ready, here are 3 ways I can help you grow your freelance business:

1. Grab a free copy of my book.

It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here

2. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at [email protected] and put “Case Study” in the subject line.

3. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at [email protected] and put “Breakthrough” in the subject line, and I’ll get back to you with more details.