If you’re the CEO of a large organization, you pay close attention to your competitors.
Because whatever impacts your competitors will almost always impact you as well.
You also look at key metrics and market trends regularly. Because if there’s a surge in demand, you want to capture some of that business. And if there’s a drop, you want to shore up your business.
This all makes sense. So much so, you likely use this kind of thinking in your OWN freelance business.
But is that a good idea?
In today’s short podcast episode, I talk about the dangers of making business decisions based on what your writing colleagues say they’re seeing in the market.
And what you should do with that information instead.
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smartphone, tablet or iPod.
It’s very common to ask writer friends or peers what they’re seeing in the market.
But here’s the danger: you’re not getting statistically accurate data.
Most freelancer writers only have a handful of clients, which isn’t a large enough sample to draw conclusions from.
Also, each writer is working in different markets, doing different things for different clients.
And each of their businesses are different!
So don’t fall into the trap of making decisions—or adopting a mindset of fear and worry—because of their observations.
Their experience isn’t reflective of your own capabilities and what’s possible for you.
So sure, talk to your peers. But don’t accept anything as an absolute truth.
My own policy is to take in positive news and feedback “as is.”
But when I hear negative news and feedback, I question it.
I remind myself that this is just one data point.
And each of us is running our own show.
By the way… whenever you’re ready, here are 4 ways I can help you grow your freelance business:
1. Grab a copy of my book for ESTABLISHED writers.
You’ll discover a different way to think about your challenges during this crisis. Plus you’ll get clear recommendations to get you through the storm safely … and to come out the other side stronger than ever. — Click Here
2. Download a free copy of my book for writers who are NEW TO FREELANCING.
I’ll show you the 3 things you need to do to get your business off the ground safely and land your first paying client faster. — Click Here
3. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’d like to work with me to grow your income quickly with better clients (and become one of my new success stories) … just hit reply and put “Case Study” in the subject line.
4. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just hit reply, put “Breakthrough” in the subject line, and I’ll get back to you with more details.