Category Archives: Running the Biz

Ed Gandia

Our Top Episodes and Articles of 2022

This week I’m taking time to reflect on 2022 and all the blessings this year has brought to my business and to my family. And near the top of my list is you, my friend. Yes, …
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Ed Gandia

#309: You Can’t Carry It All With You

I’ve been fascinated by the Appalachian Trail ever since I moved to Georgia in 1997. The Appalachian Trail is a 2,200-mile hiking trail that spans from North Georgia to Central Maine. It goes through 14 states …
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Ed Gandia

Drop Your Retail Store Mentality

Do you have a retail store mentality when it comes to your clients? By this, I mean that you’ll take whatever client walks in the door. That’s what retail stores do. They just want traffic and paying …
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Ed Gandia

#308: Easy and Simple Ways to Develop an Effective Marketing Habit … Without the Pain

Let’s face it. Most of us don’t market ourselves as consistently as we should. We get busy with client work and putting out fires. Or life happens. And before we know it, our work pipeline is …
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Ed Gandia

#307: Psych Yourself Up to Make Real Changes

Let’s say your goal is to grow your income without putting in more hours. To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles …
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Ed Gandia

How to Put Limits on Free Advice

You could argue that giving free advice to prospects is part of the sales process. By “kicking the ball around” with prospects (i.e., brainstorming and sharing ideas), you’re allowing them to assess your expertise. But unfortunately, some …
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Ed Gandia

#306: How Alexis Grant Sold Her Two Online Writing Businesses … And How She’s Teaching Others to Do the Same

Most freelance writers never consider the possibility of eventually selling their business. They go out on their own because they want to run their own show. They want to keep writing but they don’t want to …
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Ed Gandia

Your Three Most Important Tasks

I have a little ritual I do every Monday morning that helps me reach more of my goals. Here’s what that looks like... I start the day by reviewing my goals for the next 90 days. From there, …
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Ed Gandia

#305: Finding Your Best Weekly Workflow

I hated Mondays in school. So much so that I’d get depressed every Sunday afternoon as it dawned on me that a new school week was about to start. My disdain for Mondays was so intense that …
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Ed Gandia

Your Next Big Client Might Be Just Around the Corner

I know how frustrating and scary it can be when things aren’t going your way in your business. I’ve been there more than once! But here’s the good news: In this business, things can turn around very …
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Ed Gandia

#304: The Dangers of Making Safety and Comfort Our End Goals

Today I’m going to be talking about the importance of pushing yourself in your business. Not because of some desire for greater income or some other external reward. But because of the person it makes you when …
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Ed Gandia

What Kind of Info Product Should You Create?

Running your own copywriting or content marketing business is a lot more fun when you have more than one income stream. It can also help reduce your income variability. And one way to develop a second income …
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Ed Gandia

#302: Eight Shifts You Should Make When You’re Beyond Booked Solid

When you first started your business, the idea of being booked solid sounded like a dream come true. But when you’re there, you realize that being booked solid comes with a whole new set of challenges. …
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Ed Gandia

Hiring a Junior Writer to Work for You

When you’re consistently at full capacity, it can make sense to hire a junior writer to free up some of your time. This solution is the most common path writers consider when they get crazy-busy. It's also …
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Ed Gandia

#301: The 3-Question Task Filter

One of the benefits of reflecting on the week, month or quarter that has just passed is clarity. Because once the dust settles, you can see things from a different perspective. I did this recently and realized …
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