For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website.
They worry that if they post their fees, they’ll scare off prospective customers.
But then the same writers complain that when they don’t post their fees, they get a lot of inquiries from prospects who can’t afford them—which eats up a lot of their time.
My thinking on this question has shifted over the years.
In this podcast episode, I’ll describe when it does—and doesn’t—make sense to post your fees on your website.
And I’ll also recommend a type of product offering that’s perfect for posting should you choose to do so.
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smartphone, tablet or iPod.
If You’re New or Still Building Your Business
If you’re new or still building your business, it’s typically best NOT to post your fees.
Why? Because everything else being equal, you want the opportunity to have conversations with prospects.
If You’re Established and Typically Booked Solid
Once you’re established and booked solid (or close to it), it often makes sense to post your fees for some of your key services.
However, there’s one type of service that lends itself particularly well to posting: productized services.
Post Fees for Productized Services
A productized service is something that has a fixed scope and fee.
Yes, the content and some of the particulars might be custom. But the client can’t customize the key components.
It’s much easier to quote fixed fees for productized services because the scope is set.
So if you have a few services that lend themselves to being productized, this might be a great opportunity to put them out there on your website—fees included.
Once you do, prospects will pre-screen themselves, and you’ll still leave the door open to other projects that can’t be scoped in advance.
And when that happens, everybody wins.
By the way… whenever you’re ready, here are 3 ways I can help you grow your freelance business:
1. Grab a free copy of my book.
It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here
2. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at ed@b2blauncher.com
3. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at ed@b2blauncher.com and put “Breakthrough” in the subject line, and I’ll get back to you with more details.
