Every few weeks, someone will ask me whether warm email prospecting still works.
Based on what I hear from freelancers all around the world, in dozens of different target markets, I can tell you this:
Yes, warm email prospecting still works! And it not only works, but it works well.
But there is a difference between what worked before and what works today. You now have a lot less room for error.
In today’s short podcast episode, I review four critical success factors you MUST have in place for email prospecting to work today.
And I also include a few bonus tips you can use to really help your emails stand out.
The notes that follow form a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smartphone, tablet or iPod.
High-Income Business Writing with Ed Gandia
#237: Is Warm Email Prospecting Still Effective?
Even though warm email prospecting is still working, there’s less room for error.
In the past, you could get by if you did an “okay” job with your email copy.
But now your emails MUST tick all the boxes.
They must be:
- Personalized
- Sent to the right person
- Brief
- About them, not you
And if you want to further increase your rate of success, you should:
- Send out emails frequently
- Bring LinkedIn into the mix by making it part of your follow-up process
- Focus on quality, not quantity
- Highlight something about your experience or track record in the prospect’s field or domain (as opposed to highlighting your writing experience)
I’ve seen a big surge in the number of companies and marketers using what they think is warm email prospecting.
But MOST of these vendors are doing email prospecting the wrong way. They cut corners like crazy.
And when everyone else is taking shortcuts, it gives your message the opportunity to stand out.
By the way… whenever you’re ready, here are 4 ways I can help you grow your freelance business:
1. Grab a copy of my book for ESTABLISHED writers.
You’ll discover a different way to think about your challenges during this crisis. Plus you’ll get clear recommendations to get you through the storm safely … and to come out the other side stronger than ever. — Click Here
2. Download a free copy of my book for writers who are NEW TO FREELANCING.
I’ll show you the 3 things you need to do to get your business off the ground safely and land your first paying client faster. — Click Here
3. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’d like to work with me to grow your income quickly with better clients (and become one of my new success stories) … just hit reply and put “Case Study” in the subject line.
4. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just hit reply, put “Breakthrough” in the subject line, and I’ll back to you with more details.
