Tag Archives: pricing

Ed Gandia

How much do you charge?

Ever have a prospect ask you, “How much do you charge?” It’s a question many of us dread. Because unless you’re offering productized services, it’s not a question you can answer immediately. You have to learn more …
Read more

Ed Gandia

Valuable Metrics for Scaling Your Business

When does it make sense to add a junior writer to your team? How much would you have to charge your clients, so both you and your junior writer are well compensated? Figuring out how to profitably …
Read more

Ed Gandia

#231: Try This Powerful Question When Pricing a Client Project

A few years ago, I shifted my thinking on how I price my work. And it’s had a huge impact on the growth of my business and income. For most of my writing career, I would ask …
Read more

Ed Gandia

Pitching a New Pricing Model to a Client Backfired. What Should I Have Done Instead?

It’s very difficult to convince a client to change their ways when they’re already used to working with you one way.  Say you’ve been working with them on an hourly basis. Or you have a retainer …
Read more

Ed Gandia

How to Respond When a Prospect Experiences “Sticker Shock”

You’ve probably had the experience of quoting a project ... and having the prospect react in shock at the price you gave them. Instinctually, you might want to justify the price by describing the time and …
Read more

Ed Gandia

When You’ve Priced Yourself Out of a Client’s Budget

I often encourage my coaching clients to raise their prices. When they do, a lot of good things can happen beyond just extra income. But when they raise their prices consistently over time, they may eventually price …
Read more

Ed Gandia

4 Ways to Price a Big Complex Writing Project

So you’re talking to a prospect about a big, complex writing project. And they ask you to put together a quote. That’s great! Congratulations! There’s only one catch: you’ve never done this kind of project before. And you …
Read more

Ed Gandia

#192: Communicating Your Value to Prospects — an Example You Can Learn From

We had a big scare in my business a few months ago. Our website — which houses all of our training — went down. When we took a closer look, we could see that malware was responsible. …
Read more

Ed Gandia

#189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

You’ll find the episode a little bit shorter than usual. We’re all calling it an “in-between” episode and we’ll be issuing them regularly over the coming months. If you have any feedback on this new …
Read more

Ed Gandia

A Client Asks You to Rework Their Existing Content. How Should You Quote That?

Pricing your services is one of the most difficult parts of running a successful freelance writing business. It’s hard enough when a client wants you to create something from scratch. But things can get more complicated …
Read more

Ed Gandia

Price Might Not Be the Problem

I always encourage freelance writers to charge fees that truly reflect the value they deliver. And this often means raising their prices. But sadly, many freelance writers continue to price their services much too low. Some have fallen …
Read more

Ed Gandia

Need Motivation to Raise Your Fees? Start Here

It’s unfortunate. But some freelance writers, even well-established ones, struggle to make a good living. These are writers who’re busy with lots of clients and projects. They work long hours. They’re constantly churning out content. But …
Read more

Ed Gandia

#077: How to Grow Your Income by 20% Almost Overnight

Growing your income as a freelancer doesn't need to be that difficult. In fact, there's a very simple way to do that. I've used it for years to multiply my income. And I've taught it to …
Read more