Tag Archives: marketing

Ed Gandia

Should You Throttle Back or Step Up Your Marketing?

Should you overdo your marketing and just deal with the overflow if it happens? Or should you throttle back, so you come in below your capacity? Most writers play it safe and throttle back. But usually, …
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Ed Gandia

7 Ways You Should Be Marketing With LinkedIn

LinkedIn has proven to be a valuable tool for many freelance writers. It’s a great way to marketing yourself and finds quality prospects. Most freelance writers recognize its value. But even so, many of them only …
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Ed Gandia

Marketing That Doesn’t Work

If you ask five writers what kind of marketing works (and doesn’t work) for drumming up clients, you’ll get five different answers. This is partly because every freelance writing business is different. What works really well for …
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Ed Gandia

How to Turn “Bad” Content Into a Good Opportunity

What was the last piece of bad content you came across? Was it the sales postcard from your gym? That newsletter from your local retailer? Or the real estate flier that arrived with the mail? Most of …
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Ed Gandia

How to Prospect Consistently—Even When You’re Slammed with Work

Who of us can’t relate to the following experience (as described by one of my coaching clients): I’m finding it hard to make the time for email prospecting. My goal is to send out 10 emails …
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Ed Gandia

Should You Take on a Less-Than-Ideal Client … or Focus on Marketing Instead?

A coaching client came to me recently with an all-too-common dilemma. Business was slow, and she needed to get things moving. So she was preparing to do a major marketing push. But then a new potential …
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Ed Gandia

#154: What’s the Bare MINIMUM You Should Be Charging Your Clients?

When it comes to pricing, the most common question I get is, “How much should I charge for _________?” But I don’t think I’ve ever had someone ask me, “What should my floor rate be?” In other …
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Ed Gandia

How to Break Out of the “Feast or Famine” Cycle

Ever been stuck in a feast-or-famine cycle? It’s no fun, is it? The well dries out, so you work like crazy to market yourself. You tap your network, send out some warm emails, engage with people on …
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Ed Gandia

#151: Jared Kessler on ‘Upleveling’ Your Copywriting Business

Before we get to this week’s episode, I wanted to let you know that I’m about to start coaching a small group of established writers and copywriters. If you’re already earning $2k – $7k per month …
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Ed Gandia

5 Creative Ways to Formulate Your Elevator Pitch

Even in today’s world of electronic communications, elevator pitches remain an important part of every freelance writer’s networking efforts. But if you’ve been to a networking event, you’ll know that after hearing a half-dozen elevator pitches, …
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Ed Gandia

Want to Turn More Prospects into Clients? Get Them on the Phone

In today's email- and text-centric culture, it's easy to avoid the phone. And many writers I know would rather get a root canal than hop on the phone with a prospect. But getting prospects on the …
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Ed Gandia

How to Keep Your New Business Momentum Going

You’ve landed some paying clients. But you’re still very early in your business. And now you’re starting to worry about how you’ll keep that income flowing. If you’re in that spot today, you’re right to be concerned—because keeping …
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Ed Gandia

4 Freelance Writers Describe How They Tapped Their Networks to Find Business Fast

Newish freelancers often ask me where they should focus their marketing efforts. I understand the question. With so many marketing options available, it can be hard to know where to start. Additionally, people who’re in the …
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Ed Gandia

3 Things You Can Do NOW for an Awesome 2018

Now that the New Year’s streamers and party hats have been put away, it’s time to start thinking about what you can do now to make 2018 an awesome year for your business. I’m going to …
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Ed Gandia

How to Get More Mileage From Your Own Marketing Content

Creating content for marketing your business takes effort. You have to figure out what your target audience might be interested in, come up with a topic, do some research, write, edit and proof. So when you …
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