#212: I’m the Guy You Call When…

A few years ago, I listened to an interview with Tony Robbins, the well-known business strategist and motivational speaker.

He talked about the people he works with one on one.

These are people at the highest levels of society and industry. People who can contact his office and get a call back from him within a few hours.

In that interview, he talked about how he defines the value he brings to his clients.

And that conversation stayed with me.

In this short podcast episode, I relate how Tony Robbins expresses the value he brings to his clients.

And I describe how we can follow his example and apply it to our own businesses.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smart phone, tablet or iPod.


Tony Robbins expresses the value he delivers to clients using a specific format. Here are a couple of examples:

“I’m the guy you call when you’re a pro athlete, a big match is coming up, you’ve lost your swing — and you need to fix it fast.”

“I’m the guy you call when your personal life is a wreck. Your marriage is collapsing and your son is in the hospital from a near drug overdose. And you need to get your life on track immediately.”

This got me thinking about how I define and express the value I bring to my clients.

It would be something like:

“I’m the guy you call when you’re an established high-income writer on the verge of burnout. Your work brings you little joy and you have no time for yourself and the people you love.”

The format is essentially this:

“I’m the [guy/gal] that [your audience] calls when [expensive problem].”

Here’s another example: “I’m the guy you call when you’re an insurance marketer who’s tired of working with writers who only take orders and deliver a sub-par product.”

Try coming up with your own “I’m the guy/gal…” value statement.

Use it as guidepost to have better conversations with prospects and write more persuasive copy.


Plus… whenever you’re ready, here are 4 ways I can help you grow your freelance business:

  1. Grab a free copy of my book for ESTABLISHED writers/copywriters.

You’ll discover how to quickly and predictably reawaken dead leads, generate new client opportunities and convert not-yet-ready prospects into freelance writing clients. — Click Here

  1. Download a free copy of my new book for writers who are NEW to freelancing.

I’ll show you the 3 things you need to do to get your business off the ground safely and land your first paying client faster.  — Click Here

  1. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’d like to work with me to grow your income quickly with better clients (and become one of my new success stories) … just email me at [email protected] … put “Case Study” in the subject line and I’ll get back to you with more details.

  1. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think.  Email me at [email protected] … put “Breakthrough” in the subject line and I’ll get back to you with more details.