Category Archives: Running the Biz

Ed Gandia

#257: Syndicating Your Expertise

Have you ever thought of providing clients with a syndicated solution? By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and …
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Ed Gandia

A Powerful Thought Exercise to Boost Your Confidence

Everything you think and do is limited by the person you are today. Your “today self” tells you what you can and can’t do. And this self-talk is filled with limiting beliefs. To combat this tendency, I …
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Ed Gandia

#255: Should You Offer a Productized Service?

Have you ever thought about productizing a service? Maybe it’s something you excel in that you currently offer only as a custom service. Why would you want to do that? Because it’s a lot easier to promote a …
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Ed Gandia

The Recurring Income Metric You Should Track

Recurring income is the holy grail of freelancing. When a healthy percentage of your monthly income is recurring, you have predictability. And when you have predictability, you have greater confidence—and a higher propensity to take smart risks …
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Ed Gandia

Why You Need to Include a Start Date in Your Project Contracts

Managing client expectations is a big part of running a successful business. The more your clients know what to expect, the more smoothly things will go. And it’s important to set those expectations at the beginning, from …
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Ed Gandia

#253: Barbara Huson on How Women Can Reprogram Their Brains for Financial Success

Financial struggles have a direct, negative impact on your freelance work. Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad …
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Ed Gandia

#252: Charge Enough to Not Nickel and Dime

A friend and colleague once described his pricing philosophy to me in this way: “I want to charge enough for my work so that I don’t have to nickel and dime my clients.” This is excellent …
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Ed Gandia

What Parkinson’s Law Can Teach Us About Growing a Sustainable Business

If you’ve ever had a traditional Thanksgiving or holiday dinner, you’ve probably experienced Parkinson’s Law. Parkinson’s Law states that whatever resources you have, you will use up. If you have a small plate, you’ll fill it …
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Ed Gandia

#251: Five Ways to Grow Your Income

How can you grow your income? It’s one of the top questions I get from coaching clients and prospects. I can see why. Heck, I ask myself that question all the time! But the answers can feel overwhelming. There’s …
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Ed Gandia

#250: How to Solve 90% of Your Business and Personal Problems

When I was in high school, I worked every summer in my uncle’s auto parts warehouse. My dad would drop me there on his way to work and pick me up at the end of each …
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Ed Gandia

A Better Operational Playbook for 2021

Most ambitious freelancer writers want to grow their income. If they’re at $8k a month, they want to be at $10k. If they’re at $10k a month, they want to be at $12k. And if they’re in the …
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Ed Gandia

#249: Your 2021 Goals? Just Do Your Best With What You’ve Got

I love this time of year. It’s a great time to pull back, take a break, and reflect. It’s also a great time to look ahead and think about what you want to accomplish in the coming …
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Ed Gandia

Expressing Gratitude in Micro-Moments

Having your own business is the best self-improvement program on Earth. You see... self-improvement is baked into freelancing. No one else can pick up the slack. It’s only you! So, in order for your business to improve, …
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Ed Gandia

Our Top Episodes and Articles of 2020

What a year 2020 has been! This year more than ever, I’m thankful to all of my podcast guests for sharing their experiences and insights with my listeners. We had so many fantastic guests again this …
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Ed Gandia

Should You Reduce Your Team in Times of Uncertainty?

If you’re working with a team of virtual assistants, writers or other service professionals, you might sometimes feel tempted to cut back on your team. Especially when going through times of great uncertainty. There’s no right or …
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