Category Archives: Mindset

Ed Gandia

#253: Barbara Huson on How Women Can Reprogram Their Brains for Financial Success

Financial struggles have a direct, negative impact on your freelance work. Not only does the quality of your work suffer when you’re in a tight financial spot, but you’re also much more likely to make bad …
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Ed Gandia

What Parkinson’s Law Can Teach Us About Growing a Sustainable Business

If you’ve ever had a traditional Thanksgiving or holiday dinner, you’ve probably experienced Parkinson’s Law. Parkinson’s Law states that whatever resources you have, you will use up. If you have a small plate, you’ll fill it …
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Ed Gandia

#251: Five Ways to Grow Your Income

How can you grow your income? It’s one of the top questions I get from coaching clients and prospects. I can see why. Heck, I ask myself that question all the time! But the answers can feel overwhelming. There’s …
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Ed Gandia

#250: How to Solve 90% of Your Business and Personal Problems

When I was in high school, I worked every summer in my uncle’s auto parts warehouse. My dad would drop me there on his way to work and pick me up at the end of each …
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How a Value-Based Mindset Helps You Have More Effective Conversations with Prospects

Selling your value to prospects can easily trip you up. And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works. But the …
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Ed Gandia

How Presold Are Your Prospects Before They Talk with You?

Many of us think of selling as one “thing.” Either you’re selling or you’re not. But the sales process is a lot more complicated than that. (By “sales process,” I’m referring to everything that happens from the moment …
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Ed Gandia

A Better Operational Playbook for 2021

Most ambitious freelancer writers want to grow their income. If they’re at $8k a month, they want to be at $10k. If they’re at $10k a month, they want to be at $12k. And if they’re in the …
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Ed Gandia

#249: Your 2021 Goals? Just Do Your Best With What You’ve Got

I love this time of year. It’s a great time to pull back, take a break, and reflect. It’s also a great time to look ahead and think about what you want to accomplish in the coming …
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Ed Gandia

Expressing Gratitude in Micro-Moments

Having your own business is the best self-improvement program on Earth. You see... self-improvement is baked into freelancing. No one else can pick up the slack. It’s only you! So, in order for your business to improve, …
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Ed Gandia

Should You Reduce Your Team in Times of Uncertainty?

If you’re working with a team of virtual assistants, writers or other service professionals, you might sometimes feel tempted to cut back on your team. Especially when going through times of great uncertainty. There’s no right or …
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Ed Gandia

#248: Josh’s Lucky Break

In 1998, Josh found himself in a life-changing situation. He was a 17-year-old singer working with a vocal coach. Out of the blue, a famous music producer called him one afternoon. The producer was in a pickle. A singer …
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Ed Gandia

#247: How to Rock Your Next Zoom Video Call

Video conferencing is here to stay. More and more clients are using platforms like Zoom to hold video calls.  They will NOT replace face-to-face meetings. Those are coming back, for sure! But I also firmly believe this …
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Ed Gandia

#246: Creating Your Own Reality

If you’re the CEO of a large organization, you pay close attention to your competitors. Because whatever impacts your competitors will almost always impact you as well. You also look at key metrics and market trends regularly. Because …
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Ed Gandia

Should You Take That Tempting Job Offer?

When you’ve been working as a freelance professional long enough, you’ll have to face occasional job offers. They might come from a client. Or they might come from somewhere else. Whatever the source, it’s not uncommon to spend …
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Ed Gandia

#243: How to Make Prospect Conversations Easier (and Land More Clients) with the ‘Selling Staircase’

Many writers dread having discovery calls with new prospects. Discovery calls are those first conversations you have with prospects where you discuss their need, their specific project ... and hopefully, your fee. Writers dread these conversations for …
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