Category Archives: Mindset

#260: You Don’t Have to Answer Your Prospects’ and Clients’ Questions Right Away

Too often, writers feel pressure to respond to questions from clients and prospects . . . even when they don’t have enough information to respond adequately. Questions such as: How much do you charge for X? Can …
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Ed Gandia

A Powerful Way to Engage More Prospects … and Turn More of Them Into Clients

It sometimes seems like the stars have to align to land a new client. Think about it. Four things have to happen at the same time: The prospective client has to have a problem. They have …
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Ed Gandia

How to Set and Uphold Better Client Boundaries

Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment. In today’s short video, I explain how …
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Ed Gandia

#259: Is It Possible to Scale Your Creative Services?

As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals. One of the main challenges these pros face is scaling their business. They find they’re working nonstop and have …
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Ed Gandia

#258: Why You Should Trust Your Sixth Sense When Qualifying Prospects

Qualifying your prospects is important. So is understanding your ideal client avatar ... and knowing what questions to ask them. But most important of all is having the discernment to know which prospect is going to work …
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Ed Gandia

What Should You Do When You Have TOO Much Work?

The thought of being booked solid (and even beyond booked solid) sounds awesome. And it is awesome … until you’re in that position for few weeks or months at a time. Which is ironic. Because you used …
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Ed Gandia

#257: Syndicating Your Expertise

Have you ever thought of providing clients with a syndicated solution? By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and …
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Ed Gandia

5 Proven Sources of Recurring Revenue

I often talk about the benefits of recurring revenue. It adds predictability to your business. And it can enable you to do all kinds of things, like pursue different clients and projects ... or even a …
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Ed Gandia

A Powerful Thought Exercise to Boost Your Confidence

Everything you think and do is limited by the person you are today. Your “today self” tells you what you can and can’t do. And this self-talk is filled with limiting beliefs. To combat this tendency, I …
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Ed Gandia

# 256 The Six Reasons White Paper Projects Fail

Having more than 300 white papers to your name might not sound like much ... until you realize only a handful of writers in the world have reached that milestone. My friend and colleague Gordon Graham …
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Ed Gandia

#255: Should You Offer a Productized Service?

Have you ever thought about productizing a service? Maybe it’s something you excel in that you currently offer only as a custom service. Why would you want to do that? Because it’s a lot easier to promote a …
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Ed Gandia

The Recurring Income Metric You Should Track

Recurring income is the holy grail of freelancing. When a healthy percentage of your monthly income is recurring, you have predictability. And when you have predictability, you have greater confidence—and a higher propensity to take smart risks …
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Ed Gandia

High-Income Business Writing

Category Archives: Mindset

#260: You Don’t Have to Answer Your Prospects’ and Clients’ Questions Right Away

A Powerful Way to Engage More Prospects … and Turn More of Them Into Clients

How to Set and Uphold Better Client Boundaries

#259: Is It Possible to Scale Your Creative Services?

#258: Why You Should Trust Your Sixth Sense When Qualifying Prospects

What Should You Do When You Have TOO Much Work?

#257: Syndicating Your Expertise

5 Proven Sources of Recurring Revenue

A Powerful Thought Exercise to Boost Your Confidence

# 256 The Six Reasons White Paper Projects Fail

#255: Should You Offer a Productized Service?

The Recurring Income Metric You Should Track

#254: How to Command Higher Fees for Blog Posts

Why You Need to Include a Start Date in Your Project Contracts

The First Step to Landing More Ideal Clients

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