Category Archives: Mindset

What Is Your Client Trying to Accomplish?

In your relationship with clients, you can be either an order taker or a trusted partner. You need to position yourself as the latter. Order takers distinguish themselves by not asking questions. They just write down and …
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Ed Gandia

#271: Hiring Your Kids to Help You in Your Business, with Linsey Knerl

I often encourage my coaching clients to adopt a “Who Not How” mindset. That means accepting that you’re not necessarily the best person to handle every single role in your business. So rather than trying to figure …
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Ed Gandia

Finding the Right Mix of Projects with the Genius/Value Matrix

It’s easy to fall into the trap of saying “yes” to every project and every client. But when the default is yes, you end up taking on projects that aren’t profitable or suitable. That’s the fastest …
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Ed Gandia

If You Could Go Back…

People sometimes ask me: “If you could go back in time, what would you change about your life or business?” It’s the classic “time travel” question. And I understand why people ask. They want me to talk …
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Ed Gandia

#269: Powerful Freelance Success Lessons from Moneyball

Earlier this week, I re-watched the movie Moneyball, starring Brad Pitt and Jonah Hill. It’s based on the true story of Billy Beane, the general manager of the Oakland A’s, who is saddled with one of …
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Ed Gandia

#268: Master the Fundamentals

Every profession, hobby, sport or other worthwhile endeavor has its own set of fundamentals. Fundamentals we must master if we want to excel in that area. But fundamentals are often boring and difficult. So when we’re starting out—or …
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Ed Gandia

#267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients

The days of offering only writing services to your clients are numbered if you want to earn a six-figure income doing great work for great people. It’s not that you’ll starve otherwise. It’s just that you’ll find …
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Ed Gandia

When Clients Pick Apart Your Pricing Packages

Competing on unit pricing is a losing game. Because someone, somewhere, will always be willing to offer a better price than you. A better approach is to offer your services as a bundle, shifting the focus …
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Ed Gandia

#266: Give Me 20

One of my favorite things is to tackle big challenges. Don’t get me wrong: I’d rather have things be easier than harder, given the choice. But there’s nothing like a big, complex challenge to get the creativity …
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Ed Gandia

Should You Throttle Back or Step Up Your Marketing?

Should you overdo your marketing and just deal with the overflow if it happens? Or should you throttle back, so you come in below your capacity? Most writers play it safe and throttle back. But usually, …
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Ed Gandia

#264: How the Right Music Can Make You a More Focused and Productive Writer

If you’ve been listening to my podcast show for a while, you know I don’t use it to promote specific products. We get those kinds of pitches several times a week, but we always say no. That’s …
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Ed Gandia

Don’t Hang on to Bad Clients Because You Need the Money

Do you have a client who’s difficult to work with? Maybe they’re constantly violating your boundaries. Or have ridiculous expectations. Or don’t pay on time—ever. Or maybe you just hate the work. It’s become dull and boring, …
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Ed Gandia

#263: You Have to Trust: Thoughts on Transformative Ideas, Detachment and Inspired Action

When I look back at my career over the past three decades, some important themes emerge. One is how I react when confronted with a new idea. Unfortunately, I spent many years shooting down great ideas. Somehow, I …
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Ed Gandia

#262: How to Set the Right Client Expectations from the Very Start

You start working with a client. And almost immediately, you realize it’s a mistake. The client starts asking for things that are way out of scope. Or they’re setting timelines that are wildly unreasonable. Ugh! Ever been …
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Ed Gandia

#261: Stefan Georgi on How He’s Built a Multimillion Dollar Copywriting Empire in Less Than a Decade

I started my freelance journey by studying direct response copywriting. And even though my business quickly evolved away from direct response, I’ve always admired the profession. Because if you can sell on paper, you can write your …
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High-Income Business Writing

Category Archives: Mindset

What Is Your Client Trying to Accomplish?

#271: Hiring Your Kids to Help You in Your Business, with Linsey Knerl

Finding the Right Mix of Projects with the Genius/Value Matrix

If You Could Go Back…

#269: Powerful Freelance Success Lessons from Moneyball

#268: Master the Fundamentals

#267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients

When Clients Pick Apart Your Pricing Packages

#266: Give Me 20

Should You Throttle Back or Step Up Your Marketing?

#264: How the Right Music Can Make You a More Focused and Productive Writer

Don’t Hang on to Bad Clients Because You Need the Money

#263: You Have to Trust: Thoughts on Transformative Ideas, Detachment and Inspired Action

#262: How to Set the Right Client Expectations from the Very Start

#261: Stefan Georgi on How He’s Built a Multimillion Dollar Copywriting Empire in Less Than a Decade

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