#268: Master the Fundamentals

Every profession, hobby, sport or other worthwhile endeavor has its own set of fundamentals.

Fundamentals we must master if we want to excel in that area.

But fundamentals are often boring and difficult.

So when we’re starting out—or trying to reach a new level of mastery—we look for shortcuts.

Shortcuts that can get us the results we want without practice or effort.

Because we want quick and instant results!

In today’s short podcast episode, I’ll explain why you can’t escape the fundamentals—and where you should put your efforts instead.

And I’ll use an astonishing example from the sporting world to illustrate.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smartphone, tablet or iPod.

The human tendency to look for shortcuts is most obvious in recreational sports—particularly golf.

Recreational players convince themselves that a better set of golf clubs is going to improve their game.

And maybe it will, a little bit.

But, still, they can’t overcome their shortcomings in the fundamentals.

A recent example from the amateur golf circuit drives this point home.

A 60-year-old US Army veteran won the Golfweek Amateur Tour in Arizona. He shot an 84.

And he did it all using a $2.99 Wilson staff putter he bought at a local Goodwill store.

That’s right. He only used one club—a $3 putter!

What’s the lesson here for us?

You don’t need an expensive CRM, $8,000 website, fancy degree or roster of Fortune 500 clients to earn a great living and grow your business.

You just need to focus on a few fundamentals, such as positioning, messaging, prospecting, client attraction, pricing, follow-up, productivity, focus, and mindset.

Most likely, you already know what you need to do.

You just need to do it.

So focus on getting better in these areas, one baby step at a time.

Develop the right habits. Build consistency. Course correct when need. Get help along the way.

Focus on THAT, and you’ll win your own internal championships.

No fancy equipment needed.



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1. Grab a free copy of my book.

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2. Join my implementation program and be a case study.

I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at [email protected]

3. Work with me privately.

If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at [email protected] and put “Breakthrough” in the subject line, and I’ll get back to you with more details.