It’s hard to believe, but yet another year has passed us by!
Before we put a wrap on 2021, I’d like to thank all of the wonderful guests we had on the High-Income Business Writing podcast this year.
From Barbara Huson to Peleg Top to Will Henshall to Teresa Huff to Linsey Knerl, it’s been a blast!
I’d also like to thank all of you who’ve listened to the podcast and read my articles.
I really appreciate all the gratitude and positive feedback you’ve sent my way over the past 12 months.
Given the number of topics we’ve covered, you’ve likely missed a few episodes or articles along the way.
So here are our top podcast episodes and articles from 2021, just in case you missed them:
Top 5 Podcast Episodes of 2021
#256: The Six Reasons White Paper Projects Fail
https://b2blauncher.com/episode256/
My friend and colleague, Gordon Graham, is not only a highly talented writer, he’s also a great thinker.
So late last year, he went through his 300+ white paper portfolio and looked for trends.
He was struck by how many of these white papers never saw the light of day.
In this podcast episode, Gordon and I discuss the six main reasons why white paper projects fail.
#254: How to Command Higher Fees for Blog Posts
https://b2blauncher.com/episode254/
Late last year, I spoke with Kaleigh Moore, a highly successful freelance writer.
Kaleigh’s target market is SaaS and e-commerce companies. And most of the work she does for these companies is blogging.
This surprised me—because blogging tends to be low-paying work.
But Kaleigh has figured out how to buck the low-pay trend.
In this podcast episode, I share four reasons why Kaleigh is able to command such strong fees for her blog posts.
#261: Stefan Georgi on How He Built a Multimillion Dollar Copywriting Empire in Less Than a Decade
https://b2blauncher.com/episode261/
I’ve always admired direct response copywriters.
Because if you can sell on paper, you can pretty much write your own ticket.
Stefan Georgi exemplifies this. He’s one of the top direct response copywriters in the world.
Since he started copywriting in 2011, Stefan’s words have grossed over $700 million in sales for himself and his clients.
In this podcast episode, Stefan shares how he migrated to progressively better clients, raised his fees and multiplied his options for earning income.
#259: Is It Possible to Scale Your Creative Services?
https://b2blauncher.com/episode259/
As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals.
One of the main challenges these pros face is scaling their business.
They find they’re working nonstop, having essentially “sold” their work capacity to the highest bidder.
While the income is great, they have no life or joy.
And that’s when the question of how to scale their operation surfaces.
In this episode, I pose three questions you should to ask yourself when you’re ready to face the “how to scale” problem.
#267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients
https://b2blauncher.com/episode267/
If you want to do well in the future, you have to shift from being an order taker to being a trusted advisor.
Which is something Austin Church knows firsthand.
Austin is the founder of Balernum—a branding and marketing firm that works with passionate and gutsy company founders to build brands people care about.
A few years ago, Austin shifted his business away from providing content to getting more deeply involved with clients.
And the results have been nothing short of transformational for his business and clients.
In this podcast episode, you’ll hear how and why Austin transformed his business to make it more profitable—and fun.
Top 5 Articles of 2021
5 Proven Sources of Recurring Revenue
https://b2blauncher.com/proven-recurring-revenue/
Having recurring revenue is great.
It can enable you to do all kinds of things, like pursue different clients and projects … or even take on a side hustle.
It’s a way to get the predictability of a regular day job—without having to get a regular day job.
In fact, lack of recurring revenue is one of the main reasons people quit freelancing. They simply can’t deal with the income unpredictability.
So how do you create recurring income?
In this article, I describe five ways to do it.
A Powerful Way to Engage More Prospects … and Turn More of Them Into Clients
https://b2blauncher.com/engage-more-prospects/
Sometimes, it seems like the stars have to align to land a new client.
Think about it. Four things have to happen at the same time:
- The prospective client has to have a problem.
- They have to understand the nature or impact of that problem.
- They have to recognize it’s urgent.
- You have to be top of mind as a possible solution.
What are the odds of that happening?
Fortunately, there is a way to improve those odds.
It’s called a “super signature.
In this article, I describe what a super signature is and how you can use it to land more clients.
How to Quote a Miscellaneous Editing Project
https://b2blauncher.com/miscellaneous-project/
What do you do when a client asks you to quote on a mixed bag of project work that includes some editing?
Most writers would create an itemized list and quote each piece separately.
But there’s a better way of quoting miscellaneous projects that include editing.
In this article, I describe a way to quote these types of projects that will help you feel good about the work—and avoid situations where you have to nickel and dime your clients.
What Should You Do When You Have TOO Much Work?
https://b2blauncher.com/too-much-work/
The thought of being booked solid (and even beyond booked solid) sounds awesome.
And it is awesome … until you’re in that position for a few weeks or months at a time.
Because once you’re in the middle of it, you quickly realize that having TOO much work is also a problem.
So what can you do about it?
As you can imagine, there’s no single (or easy) solution. From my experience, it takes a combination of strategies.
In this article, I outline six ideas that you should consider whenever you find yourself with too much work—and can’t see a way out of it.
The First Step to Landing More Ideal Clients
https://b2blauncher.com/landing-ideal-clients/
My coaching clients often ask me how they can “clone” their best clients.
They want to get out there and find more of these unicorns pronto.
That’s understandable.
But it’s also jumping the gun.
Because until you fully understand what you’re looking for, you’re going to have a hard time finding it.
This short article includes a video where I walk you through the steps you should take before you try to land more of your ideal clients.
Here’s to a Great and Successful 2022
Thank you once again for reading and listening!
And stayed tuned for 2022—where we’ll strive to provide you with more of the answers, inspiration, and guidance you need to get closer to your goals.
By the way… whenever you’re ready, here are 3 ways I can help you grow your freelance business:
1. Grab a free copy of my book.
It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here
2. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just email me at ed@b2blauncher.com
3. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at ed@b2blauncher.com and put “Breakthrough” in the subject line, and I’ll get back to you with more details.
