As your business grows, it’s important that you begin attracting prospects and building your authority.
Prospecting is still key. But there’s nothing like having prospects knocking on your door.
Especially when the prospect has read some of … Read more
I’m often asked about freelance writing opportunities in the public sector.
I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like ... or how to … Read more
I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience.
And today we’re continuing that conversation with my colleague Nick Usborne.
Nick has written copy for some of … Read more
As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up:
How increasingly difficult it’s becoming to write persuasive copy.
That’s long been an issue in the ultra-competitive direct response industries … Read more
If you have a newsletter or blog, you’ve probably experienced the following scenario: Your self-imposed deadline for publication is quickly approaching. At the same time, you’re slammed with work (or life!) and haven’t gotten to … Read more
Creating content for marketing your business takes effort. You have to figure out what your target audience might be interested in, come up with a topic, do some research, write, edit and proof.
So when you … Read more