Category Archives: Getting Clients

#207: Grant Baldwin on How to Use Public Speaking to Generate High-Quality Client Leads and Create a Lucrative Income Stream

I’ve developed a number of key skills over the years that took a lot of time and effort to hone. And at the top of the list is public speaking. I’m not the best public speaker. But …
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#206: Offering X as a Service

I used to get massages fairly regularly. But it started to feel like a luxury, so I stopped going. Yet massages have great health benefits, so about a year ago I decided to recommit to going. I went …
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Ed Gandia

When You’ve Priced Yourself Out of a Client’s Budget

I often encourage my coaching clients to raise their prices. When they do, a lot of good things can happen beyond just extra income. But when they raise their prices consistently over time, they may eventually price …
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Ed Gandia

The Magic of Adjacent Markets: How to Find More High-Quality Prospects to Go After

Do you feel you’ve exhausted all possibilities in your target market. Maybe you’ve been prospecting like crazy and you just can’t find any more prospects of the appropriate size or type to approach. It starts feeling like …
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Ed Gandia

What to Do When Your Best Samples Are ‘Gated’

You write something fantastic for a client. You’re super proud of it. And you’re excited to share it with prospective clients as an example of what you can do. But then the client posts it behind their …
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Ed Gandia

How to Effectively Combine Warm Prospecting Emails with LinkedIn Outreach

Students of my coaching programs have been using my warm email prospecting (WEP) process successfully for years. But the landscape has changed with the growing popularity of LinkedIn. And today, it makes sense to combine WEP …
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Ed Gandia

#203: Joanna Penn on How to Leverage Your Writing Skills to Develop Multiple Streams of Income

When you play your cards right, you can earn more as a writer than many doctors and lawyers earn in their professions. Crazy, isn’t it? But if all you’re doing is providing services to clients, you’re still …
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Ed Gandia

What to Do When a Client Mentions a Future Project — And Then Goes Silent

Sometime when you talk to a client or prospect, they’ll mention a new project they’d like to send your way. Which is exciting! But it can be disappointing when that’s the last you hear of it. This happened …
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Ed Gandia

How to Respond to “Can You Send Me Some Clips?” Requests from Prospects

When you’re trying to land a new client, they may ask for clips (samples) of your work. Unfortunately, this can create a bottleneck in your process. It can slow down the prospects’ decision making. And they …
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Ed Gandia

A Systematic Way to Identify Prospects You Should Pursue

Deciding on a target market is something a lot of writers get stuck on. We all want to make the best choice possible. Trouble is, we’re often not sure how to make the right decision — …
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Ed Gandia

A Framework for Prospecting on LinkedIn

LinkedIn has been a fantastic prospecting tool for many of my coaching clients. But many writers don’t know where to start — and so they haven’t done much with it. The good news: Prospecting on LinkedIn is …
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Ed Gandia

Brainstorming Adjacent Market Possibilities

You’ve got years of experience and lots of good contacts in your industry. But unfortunately, that industry has little demand for written content. And you wonder how you can build a freelance writing business on that. Will …
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Ed Gandia

Simplify Your Warm Email Prospecting

Many freelance writers spend way too much time writing their warm emails to prospects. Some are spending hours trying to find a “meaningful connection” for each one. (A meaningful connection is a statement that connects what you …
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Ed Gandia

An Agency Wants to Work With Me … But I Can’t Make Their Offer Work

Some day, an agency may offer you some work (if they haven’t already). And you might be a little surprised (or perhaps shocked!) by how little they pay. It’s not unusual for agencies to pay their contractors …
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Ed Gandia

What to Do If You Need Work Fast

One of my coaching clients recently found herself in a difficult situation. A situation many of us have also experienced (or may experience in the future)! Much of her ongoing work had dried up unexpectedly. But she …
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High-Income Business Writing

Category Archives: Getting Clients

#207: Grant Baldwin on How to Use Public Speaking to Generate High-Quality Client Leads and Create a Lucrative Income Stream

#206: Offering X as a Service

When You’ve Priced Yourself Out of a Client’s Budget

The Magic of Adjacent Markets: How to Find More High-Quality Prospects to Go After

What to Do When Your Best Samples Are ‘Gated’

How to Effectively Combine Warm Prospecting Emails with LinkedIn Outreach

#203: Joanna Penn on How to Leverage Your Writing Skills to Develop Multiple Streams of Income

What to Do When a Client Mentions a Future Project — And Then Goes Silent

How to Respond to “Can You Send Me Some Clips?” Requests from Prospects

A Systematic Way to Identify Prospects You Should Pursue

A Framework for Prospecting on LinkedIn

Brainstorming Adjacent Market Possibilities

Simplify Your Warm Email Prospecting

An Agency Wants to Work With Me … But I Can’t Make Their Offer Work

What to Do If You Need Work Fast

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