How to Respond to “Can You Send Me Some Clips?” Requests from Prospects

When you’re trying to land a new client, they may ask for clips (samples) of your work.

Unfortunately, this can create a bottleneck in your process. It can slow down the prospects’ decision making. And they may use it as an excuse to delay or avoid having to say “no” to you directly.

At the same time, you’re handed the burden of gathering these clips, deciding which ones to use, and getting permission to use them (if applicable).

You also have to follow up with the prospect afterwards to see if they’re (finally) ready to make a decision.

It’s onerous. And often unnecessary.

In this video, I describe a process you can use to minimize requests for clips and references, save yourself time, and get prospects off the fence.


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