It’s easy to fall into the trap of saying “yes” to every project and every client.
But when the default is yes, you end up taking on projects that aren’t profitable or suitable. That’s the fastest … Read more
Setting and upholding client boundaries is a challenge for many creative professionals. Yet a lack of boundaries can lead to all kinds of problems, such as burnout and resentment.
In today’s short video, I explain how … Read more
Everything you think and do is limited by the person you are today.
Your “today self” tells you what you can and can’t do. And this self-talk is filled with limiting beliefs.
To combat this tendency, I … Read more
Coaching clients often ask me how they can “clone” their best clients.
They want to get out there and find more of these unicorns pronto.
That’s understandable. But that’s also jumping the gun. Because until you fully … Read more
Selling your value to prospects can easily trip you up.
And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works.
But the … Read more
Many of us ask our peers for pricing feedback on different writing projects.
We describe the project and then ask, “So, what would you charge for this?”
But that’s the wrong question to ask!
In today’s short video, … Read more
You’ve been asked by a client or prospect to quote a project you’ve never quoted before.
Maybe the project is somewhat offbeat.
Or maybe it’s simply something you’ve never done for a client before—even though you’re confident … Read more
If you’re good at what you do as a writer, copywriter or marketing consultant, you’ll eventually reach an income ceiling.
People often top at around $12-15K a month when they stick to their existing model.
Fortunately, you … Read more
A key ingredient in growing a successful writing business is to improve your income predictability. Which means working with clients that have a steady need for copy and content.
And you can help make this happen … Read more
Writers typically use one of four different pricing models.
Many writers charge by the hour.
Some charge by the word.
Some charge fixed-fees.
And some use value-based pricing.
Each model comes with its own set of challenges.
So which one should … Read more
Your overall happiness in your freelance business largely comes down to value.
In particular, the value you provide to clients, how you present that value and how you think about that value.
When you place yourself in … Read more
If you want to survive and thrive in this difficult economy, you need to change some elements of how you think and what you do.
Specifically, you need to adjust your critical thinking, creative problem-solving, and … Read more
Lately, I’ve been experimenting with how I structure my day.
I’ve been trying to align specific tasks with highs and lows in my energy.
And I’ve finally arrived at a structure that’s working really well for me.
It … Read more