Selling your value to prospects can easily trip you up.
And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works.
But the … Read more
Many of us ask our peers for pricing feedback on different writing projects.
We describe the project and then ask, “So, what would you charge for this?”
But that’s the wrong question to ask!
In today’s short video, … Read more
You’ve been asked by a client or prospect to quote a project you’ve never quoted before.
Maybe the project is somewhat offbeat.
Or maybe it’s simply something you’ve never done for a client before—even though you’re confident … Read more
If you’re good at what you do as a writer, copywriter or marketing consultant, you’ll eventually reach an income ceiling.
People often top at around $12-15K a month when they stick to their existing model.
Fortunately, you … Read more
A key ingredient in growing a successful writing business is to improve your income predictability. Which means working with clients that have a steady need for copy and content.
And you can help make this happen … Read more
Writers typically use one of four different pricing models.
Many writers charge by the hour.
Some charge by the word.
Some charge fixed-fees.
And some use value-based pricing.
Each model comes with its own set of challenges.
So which one should … Read more
Your overall happiness in your freelance business largely comes down to value.
In particular, the value you provide to clients, how you present that value and how you think about that value.
When you place yourself in … Read more
If you want to survive and thrive in this difficult economy, you need to change some elements of how you think and what you do.
Specifically, you need to adjust your critical thinking, creative problem-solving, and … Read more
Lately, I’ve been experimenting with how I structure my day.
I’ve been trying to align specific tasks with highs and lows in my energy.
And I’ve finally arrived at a structure that’s working really well for me.
It … Read more
It’s very difficult to convince a client to change their ways when they’re already used to working with you one way.
Say you’ve been working with them on an hourly basis. Or you have a retainer … Read more
Are you trying to scale your writing business by hiring other writers?
That can be a very profitable and rewarding model. But it also comes with its own set of challenges, one of which is clients … Read more
Say a client presents you with a huge retainer opportunity. But accepting it would mean letting go of some of your other clients.
It’s a big decision.
Or maybe a colleague makes you a full-time job offer. At first … Read more
I teach my coaching clients several methods for identifying and finding the best prospects to pursue.
Each method serves a specific purpose. And some are more involved than others.
But if you’re looking for something simple, I … Read more