Tag Archives: Prospecting

Ed Gandia

How to Effectively Combine Warm Prospecting Emails with LinkedIn Outreach

Students of my coaching programs have been using my warm email prospecting (WEP) process successfully for years. But the landscape has changed with the growing popularity of LinkedIn. And today, it makes sense to combine WEP …
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Ed Gandia

#202: How to Fire a Client

Letting go of clients that are no longer a good fit for you can feel awkward, uncomfortable and scary. And so you put it off. But actually, “firing” clients is a good and healthy thing to do. Because …
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Ed Gandia

How to Respond to “Can You Send Me Some Clips?” Requests from Prospects

When you’re trying to land a new client, they may ask for clips (samples) of your work. Unfortunately, this can create a bottleneck in your process. It can slow down the prospects’ decision making. And they …
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Ed Gandia

A Systematic Way to Identify Prospects You Should Pursue

Deciding on a target market is something a lot of writers get stuck on. We all want to make the best choice possible. Trouble is, we’re often not sure how to make the right decision — …
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Ed Gandia

A Framework for Prospecting on LinkedIn

LinkedIn has been a fantastic prospecting tool for many of my coaching clients. But many writers don’t know where to start — and so they haven’t done much with it. The good news: Prospecting on LinkedIn is …
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Ed Gandia

Brainstorming Adjacent Market Possibilities

You’ve got years of experience and lots of good contacts in your industry. But unfortunately, that industry has little demand for written content. And you wonder how you can build a freelance writing business on that. Will …
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Ed Gandia

Simplify Your Warm Email Prospecting

Many freelance writers spend way too much time writing their warm emails to prospects. Some are spending hours trying to find a “meaningful connection” for each one. (A meaningful connection is a statement that connects what you …
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Ed Gandia

An Agency Wants to Work With Me … But I Can’t Make Their Offer Work

Some day, an agency may offer you some work (if they haven’t already). And you might be a little surprised (or perhaps shocked!) by how little they pay. It’s not unusual for agencies to pay their contractors …
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Ed Gandia

#195: How to Drive More High-Quality Prospects to Your Website

Once your lead generation machine is set up, you have to feed it. In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page. My advice …
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Ed Gandia

What to Do If You Need Work Fast

One of my coaching clients recently found herself in a difficult situation. A situation many of us have also experienced (or may experience in the future)! Much of her ongoing work had dried up unexpectedly. But she …
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Ed Gandia

How Do I Maintain Prospecting Focus and Direction as a Generalist?

One of the challenges with positioning yourself as a generalist is that EVERYONE looks like a potential client. So it’s harder to decide who’s a good target (and who’s not). Which leads to overwhelm and analysis …
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Ed Gandia

How to Improve Response Rates for Warm Email Prospecting

When you first get started with email prospecting, it’s easy to get discouraged. You send out tons and tons of emails. And you only get a handful of positive responses. In an attempt to improve that response …
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Ed Gandia

7 Ways You Should Be Marketing With LinkedIn

LinkedIn has proven to be a valuable tool for many freelance writers. It’s a great way to marketing yourself and finds quality prospects. Most freelance writers recognize its value. But even so, many of them only …
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Ed Gandia

Should You Take on a Less-Than-Ideal Client … or Focus on Marketing Instead?

A coaching client came to me recently with an all-too-common dilemma. Business was slow, and she needed to get things moving. So she was preparing to do a major marketing push. But then a new potential …
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Ed Gandia

#156: Jennifer Gregory’s “Audience First” Method for Finding Potential Clients

Having a well-defined target audience is a critical first step to freelance success. But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact. That’s where many writers …
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