Tag Archives: Prospecting Tactics

Ed Gandia

Which Prospects Should You Target?

So you’re looking for prospects in your target market. And you come across one that looks promising. But when you dig deeper, you find that they’re already doing a pretty good job with their marketing. It …
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Ed Gandia

#160: Selling Your Writing Services When You’re an Introvert — an Interview with Matthew Pollard

I’m very excited about this episode, because we’re covering a topic that’s extremely relevant and practical for a big part of my audience: How to turn more prospects into clients when you’re an introvert. The common wisdom …
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Ed Gandia

How to Prospect Consistently—Even When You’re Slammed with Work

Who of us can’t relate to the following experience (as described by one of my coaching clients): I’m finding it hard to make the time for email prospecting. My goal is to send out 10 emails …
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Ed Gandia

How to Break Out of the “Feast or Famine” Cycle

Ever been stuck in a feast-or-famine cycle? It’s no fun, is it? The well dries out, so you work like crazy to market yourself. You tap your network, send out some warm emails, engage with people on …
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Ed Gandia

How to Spend Less Time on Leads That Go Nowhere

Recently, one of my coaching clients described a common scenario. After having no work in his pipeline for awhile, a promising lead reached out to him and asked for a proposal. My client spent almost an …
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Ed Gandia

#148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet

I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But …
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Ed Gandia

Want to Turn More Prospects into Clients? Get Them on the Phone

In today's email- and text-centric culture, it's easy to avoid the phone. And many writers I know would rather get a root canal than hop on the phone with a prospect. But getting prospects on the …
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Ed Gandia

How to Get More Mileage From Your Own Marketing Content

Creating content for marketing your business takes effort. You have to figure out what your target audience might be interested in, come up with a topic, do some research, write, edit and proof. So when you …
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Ed Gandia

#134: Surprisingly Simple (and Effective!) Tips for Getting Your Prospecting Done

Before we get to this week’s episode, I have a quick announcement... If you haven’t been prospecting consistently because: You’re overwhelmed with all the options You haven’t had great success in the past Or you’re always …
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Ed Gandia

Need Work Quickly? Activate Dead Leads and Dormant Clients with Short and Simple Emails

If you’ve been freelancing for more than a year or two, there are two big, untapped opportunities you might be ignoring. One of them is dead leads—prospects who expressed interest at some point but never hired …
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Ed Gandia

#133: How to Stand Out and Thrive in an Increasingly Competitive Freelance Marketplace

Freelancing continues to grow like crazy. More and more professionals are choosing to leave traditional employment for a more flexible work arrangement. And platforms like Upwork have enabled millions to offer their talents to anyone around the …
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Ed Gandia

A Proven 13-Step Process for Launching Your Email Newsletter (and Keeping It Going)

Newsletters are one of the most effective ways to stay “top of mind” with clients and prospects. Yet if you’ve toyed with the idea of launching a newsletter, you may have put it on hold once …
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Ed Gandia

How to Turn Your Spring Break Vacation Into Additional Work

Spring break is just around the corner, folks! For many freelancers, it’s an opportunity to break with routine and spend some time with friends and family. Of course, it’s a time we look forward to—especially if we …
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Ed Gandia

The Most BORING Way to Launch Your Freelance Business

  Today I’m going to share an idea that's been key to my success as a freelance writer and copywriter. Almost every successful freelance B2B copywriter I know has used this strategy, whether they realized it or …
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Ed Gandia

Are You Following the ATM Rule?

There’s something you must do in your first conversation with every prospect. You need to talk money. You don’t necessarily need to quote a firm price. And you don’t need to get into every detail of your …
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