Tag Archives: Prospecting Tactics

Ed Gandia

What to Do When a Client Mentions a Future Project — And Then Goes Silent

Sometime when you talk to a client or prospect, they’ll mention a new project they’d like to send your way. Which is exciting! But it can be disappointing when that’s the last you hear of it. This happened …
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Ed Gandia

The Magic Quartile: A Thinking Tool to Help You Increase Your Fees (and Do Other Scary Things!)

We have to make lots of decisions as business owners. And a lot of those decisions are scary. We have to decide whether to propose something new to a client. Or whether we should let a …
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Ed Gandia

How to Respond to “Can You Send Me Some Clips?” Requests from Prospects

When you’re trying to land a new client, they may ask for clips (samples) of your work. Unfortunately, this can create a bottleneck in your process. It can slow down the prospects’ decision making. And they …
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Ed Gandia

A Systematic Way to Identify Prospects You Should Pursue

Deciding on a target market is something a lot of writers get stuck on. We all want to make the best choice possible. Trouble is, we’re often not sure how to make the right decision — …
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Ed Gandia

I’m Completely Overwhelmed. How Do I Get Back on Track?

Everyone feels overwhelmed at times. I certainly have! And the more overwhelmed you feel, the more you procrastinate. But I’ve learned not to feel bad about this. Let’s face it, you’re rarely (if ever!) going to get completely caught …
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Ed Gandia

Brainstorming Adjacent Market Possibilities

You’ve got years of experience and lots of good contacts in your industry. But unfortunately, that industry has little demand for written content. And you wonder how you can build a freelance writing business on that. Will …
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Ed Gandia

Simplify Your Warm Email Prospecting

Many freelance writers spend way too much time writing their warm emails to prospects. Some are spending hours trying to find a “meaningful connection” for each one. (A meaningful connection is a statement that connects what you …
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Ed Gandia

#195: How to Drive More High-Quality Prospects to Your Website

Once your lead generation machine is set up, you have to feed it. In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page. My advice …
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Ed Gandia

How to Improve Response Rates for Warm Email Prospecting

When you first get started with email prospecting, it’s easy to get discouraged. You send out tons and tons of emails. And you only get a handful of positive responses. In an attempt to improve that response …
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Ed Gandia

7 Ways You Should Be Marketing With LinkedIn

LinkedIn has proven to be a valuable tool for many freelance writers. It’s a great way to marketing yourself and finds quality prospects. Most freelance writers recognize its value. But even so, many of them only …
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Ed Gandia

How Often Should You Contact Not-Yet-Ready Prospects?

One question I commonly get is how often to reach out to not-yet-ready (NYR) prospects. (By NYR prospects, I mean prospects who’ve expressed an interest in your services but aren’t yet ready to bring you in …
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Ed Gandia

3 Things to Do When You’re Booked Solid

Many of us end up pausing our marketing efforts when we’re booked solid. This is partly due to a lack of time. When you’re in that situation, the last thing you need right now is MORE client …
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Ed Gandia

How to Turn “Bad” Content Into a Good Opportunity

What was the last piece of bad content you came across? Was it the sales postcard from your gym? That newsletter from your local retailer? Or the real estate flier that arrived with the mail? Most of …
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Ed Gandia

The Middle Ground Between Content Writer and Content Strategist

Many of my coaching clients start their freelance writing businesses as “order takers.” I don’t mean “order taker” in a disparaging way. I simply mean that when a client or prospect wants a piece of content, …
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Ed Gandia

What to Do When a Client Mentions a Future Project — And Then Goes Silent

Sometime when you talk to a client or prospect, they’ll mention a new project they’d like to send your way. Which is exciting! But it can be disappointing when that’s the last you hear of it. This happened …
Read more