Tag Archives: podcast

Ed Gandia

#273: Abundance as a Way of Life, with Peleg Top

I firmly believe we live in a world of infinite abundance. Yet that’s an easy thing to forget, especially when we’re bombarded every day with the opposite message. And if you’re not careful, you can start approaching …
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Ed Gandia

#272: The Upside of Saying No

Author and habit expert James Clear recently reminded me of a very powerful truth: “When you say no, you are only saying no to one option. When you say yes, you are saying no to every …
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Ed Gandia

#270: Give Yourself Permission to Go After Bigger Clients

A coaching client recently asked me what she needed to do to start going after bigger clients. By that, she meant brand-name, Fortune 500 clients. What I found most interesting in her question wasn’t the intention. It was …
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Ed Gandia

#269: Powerful Freelance Success Lessons from Moneyball

Earlier this week, I re-watched the movie Moneyball, starring Brad Pitt and Jonah Hill. It’s based on the true story of Billy Beane, the general manager of the Oakland A’s, who is saddled with one of …
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Ed Gandia

#268: Master the Fundamentals

Every profession, hobby, sport or other worthwhile endeavor has its own set of fundamentals. Fundamentals we must master if we want to excel in that area. But fundamentals are often boring and difficult. So when we’re starting out—or …
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Ed Gandia

#267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients

The days of offering only writing services to your clients are numbered if you want to earn a six-figure income doing great work for great people. It’s not that you’ll starve otherwise. It’s just that you’ll find …
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Ed Gandia

#266: Give Me 20

One of my favorite things is to tackle big challenges. Don’t get me wrong: I’d rather have things be easier than harder, given the choice. But there’s nothing like a big, complex challenge to get the creativity …
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Ed Gandia

#265: Should You Post Your Fees?

For as long as I can remember, writers and marketing professionals have debated whether they should—or should not—post their fees on their website. They worry that if they post their fees, they’ll scare off prospective customers. But …
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Ed Gandia

#264: How the Right Music Can Make You a More Focused and Productive Writer

If you’ve been listening to my podcast show for a while, you know I don’t use it to promote specific products. We get those kinds of pitches several times a week, but we always say no. That’s …
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Ed Gandia

#263: You Have to Trust: Thoughts on Transformative Ideas, Detachment and Inspired Action

When I look back at my career over the past three decades, some important themes emerge. One is how I react when confronted with a new idea. Unfortunately, I spent many years shooting down great ideas. Somehow, I …
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Ed Gandia

#262: How to Set the Right Client Expectations from the Very Start

You start working with a client. And almost immediately, you realize it’s a mistake. The client starts asking for things that are way out of scope. Or they’re setting timelines that are wildly unreasonable. Ugh! Ever been …
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Ed Gandia

#261: Stefan Georgi on How He’s Built a Multimillion Dollar Copywriting Empire in Less Than a Decade

I started my freelance journey by studying direct response copywriting. And even though my business quickly evolved away from direct response, I’ve always admired the profession. Because if you can sell on paper, you can write your …
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Ed Gandia

#260: You Don’t Have to Answer Your Prospects’ and Clients’ Questions Right Away

Too often, writers feel pressure to respond to questions from clients and prospects . . . even when they don’t have enough information to respond adequately. Questions such as: How much do you charge for X? Can …
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Ed Gandia

#259: Is It Possible to Scale Your Creative Services?

As a business coach, I work with a lot of established six-figure writers, copywriters and marketing professionals. One of the main challenges these pros face is scaling their business. They find they’re working nonstop and have …
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Ed Gandia

#257: Syndicating Your Expertise

Have you ever thought of providing clients with a syndicated solution? By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and …
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