Once your lead generation machine is set up, you have to feed it.
In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page.
My advice … Read more
Recently, a coaching client asked me how to deal with a request to meet with a prospect.
Normally, I recommend qualifying prospects with a phone call before agreeing to a meeting.
But in this case, she had … Read more
Many writers reach a point in their business where they max out their work capacity. And as a result, they start looking for ways to scale their operation.
Many of them will decide to hire another … Read more
You’ll find the episode a little bit shorter than usual. We’re all calling it an “in-between” episode and we’ll be issuing them regularly over the coming months. If you have any feedback on this new … Read more
There are many advantages to working with large corporate clients.
For one, they tend to have a ton of writing and copywriting needs. Which means just two or three of the right clients can keep you … Read more
Running a successful freelance business is challenging at the best of times.
But when you’re also dealing with a chronic illness or disability, those challenges are magnified.
Simple things that many of us take for granted become … Read more
Here’s a scenario for you: You have a client deliverable that’s due in three days.
You were given the project two weeks ago. But you haven’t dived into it yet.
Yes, you’ve been busy.
But in truth, if … Read more
Writers often ask me about PR (public relations) work and what it involves.
Sometimes they ask because a client has requested this kind of work.
Other times, they wonder if it’s something they should add to their … Read more
“When are you going to get a real job…?”
Launching and running a freelance business is challenging at the best of times.
But it becomes exponentially more challenging when you don’t have the support of your friends … Read more
Following up with prospects is the activity writers dread the most — topped only by prospecting.
It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.
And then we start crafting crazy stories in our head.
We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak … Read more