Tag Archives: Podcast Episodes

Our Top Episodes and Articles of 2020

What a year 2020 has been! This year more than ever, I’m thankful to all of my podcast guests for sharing their experiences and insights with my listeners. We had so many fantastic guests again this …
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Ed Gandia

#195: How to Drive More High-Quality Prospects to Your Website

Once your lead generation machine is set up, you have to feed it. In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page. My advice …
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Ed Gandia

#194: The Power of “Yes, And….”

Recently, a coaching client asked me how to deal with a request to meet with a prospect. Normally, I recommend qualifying prospects with a phone call before agreeing to a meeting. But in this case, she had …
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Ed Gandia

#193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

One of the best ways to attract great prospects to your business is by offering a “freemium” or lead magnet. And one of the most powerful types of lead magnets you can create is a short …
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Ed Gandia

#192: Communicating Your Value to Prospects — an Example You Can Learn From

We had a big scare in my business a few months ago. Our website — which houses all of our training — went down. When we took a closer look, we could see that malware was responsible. …
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Ed Gandia

#191: Want to Scale Your Business? Start with a Virtual Assistant!

Many writers reach a point in their business where they max out their work capacity. And as a result, they start looking for ways to scale their operation. Many of them will decide to hire another …
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Ed Gandia

#190: Should You Scale Beyond a Business of One?

For most writers, the idea of growing beyond a business of one is not a consideration. They know they want to stay solo. But for a few others, scaling beyond a business of one is a …
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Ed Gandia

#189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

You’ll find the episode a little bit shorter than usual. We’re all calling it an “in-between” episode and we’ll be issuing them regularly over the coming months. If you have any feedback on this new …
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Ed Gandia

#188: Ross Simmonds on How to Land Fortune 500 Clients

There are many advantages to working with large corporate clients. For one, they tend to have a ton of writing and copywriting needs. Which means just two or three of the right clients can keep you …
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Ed Gandia

#187: A Systematic Way to Tackle Overwhelm

Most of us have too much to do in too little time. We feel overwhelmed. So, we look for solutions. And when we do, we often turn to the latest tools, gadgets and apps as a way …
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Ed Gandia

#186: Hilary Jastram on Running a Freelance Business When You’re Chronically Ill or Disabled

Running a successful freelance business is challenging at the best of times. But when you’re also dealing with a chronic illness or disability, those challenges are magnified. Simple things that many of us take for granted become …
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Ed Gandia

#185: How to Overcome Procrastination as a Writer

Here’s a scenario for you: You have a client deliverable that’s due in three days. You were given the project two weeks ago. But you haven’t dived into it yet. Yes, you’ve been busy. But in truth, if …
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Ed Gandia

#184: Hannah Bower on Freelancing as a PR Professional — and Why She Eventually Moved to Content Marketing

Writers often ask me about PR (public relations) work and what it involves. Sometimes they ask because a client has requested this kind of work. Other times, they wonder if it’s something they should add to their …
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Ed Gandia

#183: What to Do When Friends and Family Don’t Support You in Your Business Journey

“When are you going to get a real job…?” Launching and running a freelance business is challenging at the best of times. But it becomes exponentially more challenging when you don’t have the support of your friends …
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Ed Gandia

#181: Following Up with Prospects — a Different Way to Think About the Process

Following up with prospects is the activity writers dread the most — topped only by prospecting. It feels odd and unnatural. We worry that we’re bothering people or being disrespectful. And then we start crafting crazy stories in our head. We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak …
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High-Income Business Writing

Tag Archives: Podcast Episodes

Our Top Episodes and Articles of 2020

#195: How to Drive More High-Quality Prospects to Your Website

#194: The Power of “Yes, And….”

#193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

#192: Communicating Your Value to Prospects — an Example You Can Learn From

#191: Want to Scale Your Business? Start with a Virtual Assistant!

#190: Should You Scale Beyond a Business of One?

#189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

#188: Ross Simmonds on How to Land Fortune 500 Clients

#187: A Systematic Way to Tackle Overwhelm

#186: Hilary Jastram on Running a Freelance Business When You’re Chronically Ill or Disabled

#185: How to Overcome Procrastination as a Writer

#184: Hannah Bower on Freelancing as a PR Professional — and Why She Eventually Moved to Content Marketing

#183: What to Do When Friends and Family Don’t Support You in Your Business Journey

#181: Following Up with Prospects — a Different Way to Think About the Process

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