Once your lead generation machine is set up, you have to feed it.
In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page.
My advice … Read more
Recently, a coaching client asked me how to deal with a request to meet with a prospect.
Normally, I recommend qualifying prospects with a phone call before agreeing to a meeting.
But in this case, she had … Read more
Many writers reach a point in their business where they max out their work capacity. And as a result, they start looking for ways to scale their operation.
Many of them will decide to hire another … Read more