Tag Archives: Podcast Episodes

#180: Liz Farr on Writing Bylined Articles to Generate Hot Client Leads and Attract New Opportunities

One of the keys to earning more in less time as a solo professional is to get way more value out of every activity you do in your business.Each of us has a limited amount …
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Ed Gandia

#179: Bundling and Productizing as an Antidote to Commoditization

It’s no secret that content marketing has reached mainstream status. It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has …
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Ed Gandia

#178: Command Higher Fees by Putting Value on the Table

Most of us leave a ton of money on the table when quoting client work. This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life. Think …
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Ed Gandia

#177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently

As a half-introverted person, I understand why so many introverted writers resist marketing their services. The thought of putting themselves out there — and touting their credentials, track record and achievements — scares them. And it keeps …
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Ed Gandia

#176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients

Content marketing is now a mainstream strategy. It’s no longer a “nice-to-have.” It’s a “must do” for most businesses in today’s trust economy. This increased demand has created huge opportunities for writers everywhere. But it has also commoditized a …
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Ed Gandia

#175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain

Have you ever had a prospect ask for an in-person meeting shortly after connecting? You’ve barely gotten past “hello” and they already want to put something in your calendar. I’ve come to believe that most prospects who …
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Ed Gandia

#174: How to Grow Your Income by Going Deeper with Clients and Leveraging Your Key Relationships

I’m super excited to share this episode with you today. It provides a classic illustration of a strategy I talk about often: going deeper with existing clients. Unfortunately, many writers fall into an order-taking mindset. They rarely …
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Ed Gandia

#173: Liz Sheffield on the Importance of Professional Development for Freelancers

Before we get to today’s interview, I wanted to let you know that I have a few open slots in my coaching group for writers who are already earning at least $5k/month but want to …
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Ed Gandia

#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject …
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Ed Gandia

#171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran

Casey Hibbard is one of the best and most prolific case study writers in North America. She’s been writing case studies for 20 years and has been focusing exclusively on case studies for much of …
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Ed Gandia

#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

Before we get to this week’s episode, I wanted to let you know that I’m putting together a coaching group where I'm going to work with a handful of private, six-figure clients to help them …
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Ed Gandia

#169: How to Have a Better 2019 by Changing Your Identity

Ed Gandia

Our Top Episodes and Articles of 2018

Last year was a busy one for the High-Income Business Writing podcast and blog! By my count, we published about 25 podcast episodes and articles (each!) last year. In those episodes and articles, we covered all kinds …
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Ed Gandia

#168: Nine Things I’m Embarrassed to Tell You…

When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. You have no flaws. No struggles. I’m in a leadership position in that people …
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Ed Gandia

#167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

Before we get to this week’s episode, I wanted to let you know that I’m about to work with a handful of new freelance writers to get their business off the ground and land their …
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High-Income Business Writing

Tag Archives: Podcast Episodes

#180: Liz Farr on Writing Bylined Articles to Generate Hot Client Leads and Attract New Opportunities

#179: Bundling and Productizing as an Antidote to Commoditization

#178: Command Higher Fees by Putting Value on the Table

#177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently

#176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients

#175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain

#174: How to Grow Your Income by Going Deeper with Clients and Leveraging Your Key Relationships

#173: Liz Sheffield on the Importance of Professional Development for Freelancers

#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

#171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran

#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

#169: How to Have a Better 2019 by Changing Your Identity

Our Top Episodes and Articles of 2018

#168: Nine Things I’m Embarrassed to Tell You…

#167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

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