It’s no secret that content marketing has reached mainstream status.
It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago.
But as its popularity has … Read more
Most of us leave a ton of money on the table when quoting client work.
This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life.
Think … Read more
As a half-introverted person, I understand why so many introverted writers resist marketing their services.
The thought of putting themselves out there — and touting their credentials, track record and achievements — scares them.
And it keeps … Read more
Content marketing is now a mainstream strategy.
It’s no longer a “nice-to-have.”
It’s a “must do” for most businesses in today’s trust economy.
This increased demand has created huge opportunities for writers everywhere.
But it has also commoditized a … Read more
Have you ever had a prospect ask for an in-person meeting shortly after connecting?
You’ve barely gotten past “hello” and they already want to put something in your calendar.
I’ve come to believe that most prospects who … Read more
I’m super excited to share this episode with you today.
It provides a classic illustration of a strategy I talk about often: going deeper with existing clients.
Unfortunately, many writers fall into an order-taking mindset. They rarely … Read more
Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether.
Even now, information on this subject … Read more
Casey Hibbard is one of the best and most prolific case study writers in North America. She’s been writing case studies for 20 years and has been focusing exclusively on case studies for much of … Read more
Last year was a busy one for the High-Income Business Writing podcast and blog!
By my count, we published about 25 podcast episodes and articles (each!) last year.
In those episodes and articles, we covered all kinds … Read more
When you’re in a leadership position, the people you lead sometimes put you on a pedestal.
They think you have everything figured out. You have no flaws. No struggles.
I’m in a leadership position in that people … Read more