Tag Archives: Article

Ed Gandia

Valuable Metrics for Scaling Your Business

When does it make sense to add a junior writer to your team? How much would you have to charge your clients, so both you and your junior writer are well compensated? Figuring out how to profitably …
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Ed Gandia

The Power of Bundling Your Services

When a client needs multiple deliverables, it usually makes sense to bundle those services. But there’s a right and wrong way to bundle. What you DON’T want to do is itemize and assign a price to every …
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Ed Gandia

How to Be Happy in Business—and Life

Happiness may seem like a strange subject for us to cover here. But it’s a topic that comes up with my coaching clients all the time. They feel happy when they reach an important goal . . …
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Ed Gandia

How to Handle Difficult Conversations With Clients

Growing a successful solo business requires more than writing or marketing expertise. You also need to be great to work with. And a big part of being great to work with is knowing how to have difficult …
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Ed Gandia

How to Say “No” More Easily

If there’s one challenge most of us share, it’s saying no. Saying no to a client’s request for a fast turnaround. Saying no to a project fee that’s way too low. Saying no to a project we’re not …
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Ed Gandia

The Value of Publishing Your Own Content

I’m often asked if it’s still worth creating your own content in the form of a blog or newsletter. Typically, the writers who ask this question are busy with client work. So they’re trying to reduce …
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Ed Gandia

Delegating to Yourself

I delegate way too many tasks and projects. That might sound odd. After all, isn’t delegating a good thing? Yes, it is. But it also depends on what you’re delegating . . . and to whom. The problem …
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Ed Gandia

How to Take Control of Frustrating Client Situations

Sometimes new clients can’t decide what they want. They start with a specific project. But somewhere between sending a quote and getting the go-ahead, they change the scope completely. And it continues to evolve even as …
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Ed Gandia

What Is Your Client Trying to Accomplish?

In your relationship with clients, you can be either an order taker or a trusted partner. You need to position yourself as the latter. Order takers distinguish themselves by not asking questions. They just write down and …
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Ed Gandia

Two Proven Strategies for Creating Your Own Marketing Content More Consistently

Many writers struggle to write their own marketing content. They feel like everything has already been said. But honestly, this is just a story they tell themselves. Nothing more. Because it’s not true. There are all kinds …
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Ed Gandia

If You Could Go Back…

People sometimes ask me: “If you could go back in time, what would you change about your life or business?” It’s the classic “time travel” question. And I understand why people ask. They want me to talk …
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Ed Gandia

Hacking Your First Draft

Not many writers enjoy writing the first draft of any assignment. It can be very difficult to get started. So we tend to procrastinate. But procrastination leads to anxiety. And that just makes everything worse. For a number …
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Ed Gandia

When You Forget to Talk Money

A coaching client of mine recently faced a dilemma. She had a call with a CEO who wanted her to create some content and help them with content marketing strategy. After their chat, my client wrote up a …
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Ed Gandia

When Clients Pick Apart Your Pricing Packages

Competing on unit pricing is a losing game. Because someone, somewhere, will always be willing to offer a better price than you. A better approach is to offer your services as a bundle, shifting the focus …
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Ed Gandia

Should You Throttle Back or Step Up Your Marketing?

Should you overdo your marketing and just deal with the overflow if it happens? Or should you throttle back, so you come in below your capacity? Most writers play it safe and throttle back. But usually, …
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