#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Creator Mode, with

LinkedIn continues to be one of the best social media platforms for connecting with potential clients and gaining valuable exposure to your target market.

And the good news is that the company has rolled out a number of key features over the past few months that—when leveraged well—can help you get better results than ever before.

One of these newer features is LinkedIn’s Creator mode, which enables you to launch a newsletter inside LinkedIn.

I have to admit that when I first heard about this, my head hurt from the massive eyeroll I did.

I mean … newsletters? Really?

My guest today is Chrissie Zavicar, a LinkedIn strategist and consultant. Chrissie was on the show a few years ago to discuss LinkedIn outreach strategies. And when she recently explained to me the potential of this new feature for writers, consultants and independent professionals, I saw the light—and I got really excited!

That’s why I wanted to bring back to the show. Because I suspect you’ll feel the same way once you hear Chrissie talk about the different ways you can use this and other new LinkedIn features … and why now is the time to give them a try.

So with that, here’s my conversation with Chrissie Zavicar. Enjoy!



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