One of the worst things you can do as a writer is obsess over low-cost providers.
It’s not good for your mental health.
Sure, you worry about discount writers here or overseas.
Or you might be concerned about content marketing firms that sell bargain-basement packages.
I get it. It’s frustrating to see the commoditization of content marketing and copywriting.
But it’s an inevitable trend.
And the worst thing you can do is stew over something you have no control over.
Instead, your time is much better spent focusing on improving your business.
In this short podcast episode, I use the restaurant industry to illustrate that even when commoditization takes hold of a market, you can still stand apart.
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smart phone, tablet or iPod.
Think of a fine dining restaurant that you love.
A restaurant that you go to once, or maybe twice, a year on special occasions.
Does the restaurant owner worry that there’s a McDonald’s located just a few blocks away?
Of course not.
This restaurant is in a totally different category. It’s not competing with McDonald’s.
Think of yourself as a fine dining establishment that creates great value for your clients.
If you worry that you’re going after the same prospects as low-cost providers who’re charging 10 to 20 percent of what you charge, then it’s time to rethink your target market and your positioning.
Plus … whenever you’re ready, here are 4 ways I can help you grow your freelance business:
1. Grab a free copy of my book for ESTABLISHED writers/copywriters.
You’ll discover how to quickly and predictably reawaken dead leads, generate new client opportunities and convert not-yet-ready prospects into freelance writing clients. — Click Here
2. Download a free copy of my new book for writers who are NEW to freelancing.
I’ll show you the 3 things you need to do to get your business off the ground safely and land your first paying client faster. — Click Here
3. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’d like to work with me to grow your income quickly with better clients (and become one of my new success stories). Just email me at [email protected] and put “Case Study” in the subject line.
4. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Email me at [email protected] … put “Breakthrough” in the subject line and I’ll get back to you with more details.
