Category Archives: Getting Clients

Connecting the Dots Between “Here’s What I Have” to “Here’s What I Can Do for You”

Many of my coaching clients ask me how they can break into new markets with their writing businesses. Some of them are looking for a change. They’ve worked in the same industry for many years, and …
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Ed Gandia

What to Do When a Client Mentions a Future Project — And Then Goes Silent

Sometime when you talk to a client or prospect, they’ll mention a new project they’d like to send your way. Which is exciting! But it can be disappointing when that’s the last you hear of it. This happened …
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Ed Gandia

Which Prospects Should You Target?

So you’re looking for prospects in your target market. And you come across one that looks promising. But when you dig deeper, you find that they’re already doing a pretty good job with their marketing. It …
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Ed Gandia

Starting Out? Here’s How to Select Your BEST Target Market

Selecting a target market is one of the most important things you’ll do as a freelance writer. But where do you even start? Many novice freelance writers try to start this process by researching the hottest …
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Ed Gandia

How to Prospect Consistently—Even When You’re Slammed with Work

Who of us can’t relate to the following experience (as described by one of my coaching clients): I’m finding it hard to make the time for email prospecting. My goal is to send out 10 emails …
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Ed Gandia

Should You Take on a Less-Than-Ideal Client … or Focus on Marketing Instead?

A coaching client came to me recently with an all-too-common dilemma. Business was slow, and she needed to get things moving. So she was preparing to do a major marketing push. But then a new potential …
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Ed Gandia

#157: A Powerful 3-Step Process for LinkedIn Outreach

LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. We’ve talked about it in depth with Steve Maurer, Melonie Dodaro and Jill Konrath. And it’s been a topic a discussion …
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Ed Gandia

#156: Jennifer Gregory’s “Audience First” Method for Finding Potential Clients

Having a well-defined target audience is a critical first step to freelance success. But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact. That’s where many writers …
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Ed Gandia

What to Do When You Have a Verbal Commitment from a Prospect

Last week I talked about the danger of factoring “sunk costs” in your prospecting decisions. Today I talk about another very common prospecting mistake you want to avoid. This is something I struggled with for a …
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Ed Gandia

How to Weed Out “Bad” Prospects Earlier and Faster

I love attraction marketing strategies. But one of the challenges with this type of marketing is that you have less control over who contacts you. You might generate excellent leads. But you will also attract not-so-great …
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Prospecting mistake #42

Here’s a mistake many of us make when marketing our writing services. I’ve personally made it so many times, I gave it a number. It’s #42 in my book. ;-) It goes something like this. You work hard …
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Ed Gandia

How to Spend Less Time on Leads That Go Nowhere

Recently, one of my coaching clients described a common scenario. After having no work in his pipeline for awhile, a promising lead reached out to him and asked for a proposal. My client spent almost an …
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Ed Gandia

The LINK Method™ for Generating New Client Leads on LinkedIn

LinkedIn’s professional member base currently exceeds a half billion people. It’s a virtual goldmine of opportunity. Using this platform to generate new freelance client leads can be a pretty straightforward process — if you're willing to …
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Ed Gandia

#149: How to Start Prospecting for Clients When You’re New

Before we get to this week’s episode, I have a quick announcement. I’m putting together a new coaching group of B2B writers and copywriters. We’re going to focus on getting your business off the ground quickly …
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Ed Gandia

#148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet

I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But …
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High-Income Business Writing

Category Archives: Getting Clients

Connecting the Dots Between “Here’s What I Have” to “Here’s What I Can Do for You”

What to Do When a Client Mentions a Future Project — And Then Goes Silent

Which Prospects Should You Target?

Starting Out? Here’s How to Select Your BEST Target Market

How to Prospect Consistently—Even When You’re Slammed with Work

Should You Take on a Less-Than-Ideal Client … or Focus on Marketing Instead?

#157: A Powerful 3-Step Process for LinkedIn Outreach

#156: Jennifer Gregory’s “Audience First” Method for Finding Potential Clients

What to Do When You Have a Verbal Commitment from a Prospect

How to Weed Out “Bad” Prospects Earlier and Faster

Prospecting mistake #42

How to Spend Less Time on Leads That Go Nowhere

The LINK Method™ for Generating New Client Leads on LinkedIn

#149: How to Start Prospecting for Clients When You’re New

#148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet

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