Prospecting mistake #42

Here’s a mistake many of us make when marketing our writing services.

I’ve personally made it so many times, I gave it a number.

It’s #42 in my book. 😉

It goes something like this. You work hard to find good prospects. And after a few days or weeks you (finally!) get a “hit”…

But then you let your “sunk costs” dictate how you handle that prospect.

Not a good idea.

In this quick video I explain the concept of sunk costs in our marketing efforts. And why it’s important to let your qualification process do all the work.

Check it out:


By the way … whenever you’re ready, here are 4 ways I can help you grow your freelance business:

1. Grab a free copy of my training class for writers who are new to freelancing.
It’s called “The 3 Magic Levers: How to Get Your Writing Business Off the Ground and Land Your First Paying Client.” Click Here

2. Download a free copy of my book for ESTABLISHED writers/copywriters.
You’ll discover how to quickly and predictably reawaken dead leads, generate new client opportunities and convert not-yet-ready prospects into freelance writing clients. — Click Here

3. Join our “Get Better Clients Academy”
You’ll get a personalized action plan based on where you are today in your business. Plus all the tools, scripts, checklists, cheat sheets and templates you’ll need to escape feast-or-famine … grow your income … and land clients who love and respect you. — Click Here

4. Get your website DONE!
If you’ve been struggling to get your website done … or if you’re not happy with what you’ve got today… let my team and me build you a beautiful website for your writing business. We’ll do all the hard work! Email me at [email protected] … put “WEBSITE” in the subject line … and I’ll reply with the details.