#065: Carol Tice on 5 Profitable Article-Writing Opportunities

Article writing is one of the most fun and lucrative ways to make a living as a freelance writer.

The variety of work is significant. For instance, you can write blog posts for a client. Or you can focus on the growing trend of brand journalism. Or maybe specialize in writing placed articles.

In this episode, veteran freelance writer and founder of makealivingwriting.com, Carol Tice, details five ways to earn a great income writing articles for clients.

She describes each opportunity in detail. She explains who’s hiring writers in each category. And she discusses the earning potential for these projects.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes or on Stitcher to get this show delivered straight to the Podcasts app on your smart phone, tablet or iPod.

What are we talking about when we talk about article writing?

Article writing and blog posts used to be different. Articles were tightly focused, well-researched pieces that included quotes and multiple points of view. Blog posts were opinion pieces with little research or corroboration.

Today, the article writing form is taking over blogging and content marketing.

What’s going on with blogging?

Blog posts are getting longer and longer. Top blog sites want word counts of 1500-2000 for guest posts. Companies are looking for writers who can pitch article ideas to big blog sites on their behalf and then ghostwrite the article for them.

This niche is half writing and half public relations. It can take a lot of pitches to get one yes. If you go into this niche, make sure you get paid for your PR time.

Can you make a living doing the writing component only?

Yes. Some companies hire a PR professional to do the pitching and then you do the writing.

Beware of writing longer blog posts for cheap. You should charge $100 minimum for a short blog post. If you’re writing 1000-2000 words, then charge minimum $300.

clicktotweet Position your work as article writing, not blogging. Blog writing has a bad rap.

Tell us about brand journalism

The best paying article-writing niche is brand journalism. Companies set up portals for discussion on their websites and put up high quality content. They need people to write these articles. They provide writers with the opportunity to write big feature articles.

To the company, it’s marketing material. To the reader, it’s a consumer magazine. The content doesn’t feel sales-y.

A great example of this is American Express’ OPEN Forum.

For more on this trend, check out Epic Content Marketing by Joe Pulizzi.

What’s happening with sponsored posts in blogging?

Sponsored posts are exploding. On popular blogs you’ll see posts with “sponsored by so-and-so.” The sponsor of the post gets to place an ad next to the article.

Many big companies with traditional marketing departments don’t know anything about blogging or newsletter articles. They rely on freelancers to write these articles.

Tell us about writing placed articles

Placed articles are similar to sponsored posts but in traditional media, such as print magazines. Companies raise their profile by having their CEOs write articles for magazines—and these articles are ghostwritten.

A company’s PR firm pitches the idea for the article to different magazines. When they find a home for the article, they call a freelancer to write it. This type of gig has been around a long time but demand is exploding.

A close relative to this is type of gig is the advertorial. Here, the company simply pays for the space in the magazine to run the article. (And the article is marked as advertising.)

What should people expect in terms of earning potential?

Placed articles: $1200 for a typical feature article.

As a general rule, calculate $1 a word. For a 500-word advertorial, charge $500 as a starting point.

Sponsored blog posts are at the lower end of the scale. Carol charges $300 per minimum for these.

Your pitching fee should be in addition to these writing fees.

How should freelance writers position themselves for these kinds of opportunities?

For sponsored posts, placed articles and that type of thing, show prospects that you “get” blogging.

clicktotweet The #1 way to get blogging clients is to write the heck out of your own blog.

For article writing, look for any opportunity to write an article, even for free.

If you have any journalism experience, use it. Companies love people with magazine credentials.

What about opportunities with existing clients?

It’s an easy upsell if you already have clients. Ask if they’ve thought about doing a placed, thought leadership article. Have they thought about putting authority articles on their website? Have they considered doing sponsored posts on websites where their clients hang out?

A word of warning: Companies will approach you with unethical requests. You can’t play both sides in a single assignment. You can’t get paid by a client for writing an article and then paid by a magazine for running it.

Tell us about your course on article writing

You can learn more here (that’s Ed’s affiliate link).

Some of the class details:

  • Instructors Carol Tice and Linda Formichelli
  • 10-week hands-on course
  • Takes you step by step through every element of article writing
  • Student written work is reviewed by working editors

Here’s a Chance to Win a Free Ticket!

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Congrats, Lawrence MacNaughton -> the winner of the contest!

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Enter to win a free ticket to Article Writing Masterclass. Leave a comment in the comments section below answering the following question:

What are you doing differently in 2015 to take your business to the next level? In other words, what are you doing to earn more, do more interesting work or create more free time for yourself?

 

  • Joseph Lacey

    Damn it, Ed… I’m following you around like a puppy dog. I totally enjoy your speaking and writing presence.

    I signed up for AWAI CoS (2nd week tonight)… Now I am excited about the Article Writing Masterclass. I’m not much of a ‘course juggler’….but I can handle this… despite: No niche, no website.

    Just a constant burning passion to write.

    If Article Writing Masterclass is my writing opportunity lotto ticket…. consider this my two-cents entry fee.

    ~joseph

  • Mark Lilly

    I was getting ready to drive home from work today and was excited to see a newly uploaded episode with Carol Tice. I’m finishing module 3 of B2B Launch Ignitor and I’ve been referencing her Make a Living Writing website a lot lately. This was one of my favorite episodes yet. Loved it.

    • Mark Lilly

      I guess I should answer that question, too. I’ve already started planning for 2015. Buying your launcher course was my first step. Getting a free coaching call tomorrow from a successful b2b freelancer I emailed is step 2. For step 3, I bought a full-year calendar so I can fill the year with milestones and goals. I have a long commute for work but I carpool so I’m going to be doing lots of work from my phone to make the most of my time. No more excuses. I’m gonna get after it this year. Thanks, Ed.

      • Carol Tice

        Glad you enjoyed, Mark!

  • 2014 was my first full year as a self-employed copywriter, and I didn’t do too bad, but I’m hungry for more. That’s why I’m putting some high-protein strategies in place to power up 2015:

    – WARM EMAILS: I’ve gotten over my irrational fear of LinkedIn. Ironically, this only happened after a client hired me to write her LinkedIn profile. Now, I’m embracing LinkedIn as a truly useful tool, and I’m using the Warm Email Prospecting method to develop leads. (Thanks Ed!)

    – STUDYING: I have a shelf full of half-finished copywriting books. What good is that? If I want to accomplish more, I need to finish studying them all in 2015. Starting with my AWAI course, The Wealthy Freelancer, and the Copywriter’s Handbook.

    – TIME MANAGEMENT: For years, I’ve used a timer to break up my day and help stay motivated. (My favorite, for fun simplicity: the Datexx Cube Timer.) This year, I tracked my activities in a daily planner, and I’ll use that data in 2015 to do more of what works (email prospecting) and less of what doesn’t (trolling Craigslist). Speaking of which…

    – CRAIGSLIST: Let’s face it, fishing for writing gigs on Craigslist is a sad waste of time. However, I’ve had a blast using my copywriting skills to sell my old junk on Craigslist for more than I originally paid for it. (“Did you know that a gas-powered mower puts out more air pollution than 10 new cars? Not only does this Scotts Classic push reel mower cost just a fraction of a gas-powered mower, it never needs gas — and with the money you’ll save, this mower will pay for itself!”)

    – ELANCE: I got my feet wet there, but it’s high time to move on. Every client I’ve ever gotten on my own has paid more than any client I ever got on Elance.

    – PRICES: I raised my rates this year, and I’m doing it again next year. So far, no one has complained except the cheapskates I didn’t want hanging around anyway.

    – DAILY ACTION: For me, the biggest difference between 2014 and 2015 will be the actions I take every day. I now have daily and weekly checklists for writing, studying, marketing, and administrative tasks. I have discovered the hard way – as I’m sure wiser entrepreneurs have always known – that the only way to get things done is to first plan the work, and then work the plan.

    Ed, I want to take a moment to say THANK YOU for all of the insightful advice you generously share for free on your website and in your emails. They’ve made a tremendous difference to me and countless other writers in recent years. Here’s to an even better 2015!

    • Lori Alcala

      Laurence: Sounds like you have a busy 2015 coming up! I like your plan for daily action. Can you give us some examples of your checklists, and share which tools you use to manage them?

      • Sure Lori! For long-term tasks, I use GQueues, a free program (the paid version includes an Android app). It’s easy to capture all of your future plans and actions in one place.

        For weekly tasks, I have a paper checklist that I update and reprint regularly. For example, my marketing checklist has a section for each type of marketing activity: trolling freelance sites, content marketing, email prospecting, advertising, and direct response.

        For daily tasks, I use a truly old-school method: an index card. If you write a list on the card, and cover it with clear tape, you have an instant reusable miniature whiteboard.

        Every day, I make sure that I do some billable work, some marketing, and some administrative tasks. Crossing those lines off the daily checklist is really satisfying.

        At the end of the day, it’s nice to have a “finish line” so that you know you’ve done a good day’s work.

        Hope that helps!

  • Angela Williams Stillwell

    2015 – big differences coming… I’ve been in implementation mode the last few weeks based on what I’ve been learning from my coaches…prepping for the next 12 months and beyond. I’m in a high-end mastermind, have a branding coach, and recently joined Tony Robbins Business Mastery program. Each of these fill/cover certain aspects of my business and my overall life. For me (and for my clients), it’s about taking ownership of every area of my life (relationships, financial, physical, spiritual), and making the most in each one. I have a new offer coming out soon. I’m outlining a book. I’m redoing my site(s). All while continuing to improve “me” and my skills. It’s an exciting time!!! 🙂
    BTW, loved this episode. Good stuff offered up in the interview. Thx!!

  • Thank you so much for this podcast! I am at a turn in my career and life due to health concerns. In the past year I have been thinking about re-focusing my efforts on writing as well as being a research specialist. Every bit of information that you presented about article writing, blog posts, and how to navigate the business world was great. I am now thinking that writing articles and blog posts is not so scary.

  • “What are you doing differently in 2015 to take your business to the next level? In other words, what are you doing to earn more, do more interesting work or create more free time for yourself?”

    Okay, well… I am starting a podcast and developing a course to offer online and launch it with Jeff Walker’s video series method. In addition, I am going to finish the course I bought from you earlier this year and haven’t started yet! Oh, and I have a series of books that I am going to publish on Kindle/Amazon using Mike Koenigs’ “Publish and Profit” approach. Yeah… got my plate full next year ;p

  • Planning a strategy for business improvement, for me, contains similar difficulties and uncertainties to those I experience in preparing a personal financial budget.

    After mulling over options from the ‘let’s-be-realistic-and-keep-our-feet-on-the-ground’ basket, the goals for each are usually clear enough. They start off cautiously — perform no worse next year, and feel no less motivated than during the past one. And, that income $1.00, expenditure $0.99 equals happiness.

    That nod of the head towards reality and self-discipline permits me, a little like my dog who’s restrained by his leash with his nose to the ground, to nevertheless sniff around within the limits of what’s feasible for ideas to increase productivity, to secure and keep clients and for ways to hone skills.

    For business improvement to take place, I tend to look to the past. Like innovation that takes what exists and makes it better, I see business success as more likely to arise from experience. So when I identify events that hampered me or gave me a leg-up, I take a lesson from the circumstances that gave rise to those events and look to learn from them.

    Putting processes in place that enable my business to grow incrementally is not an exciting path to follow, but to build a wall you can lay no more than one brick at a time.

  • Charlene Oldham

    First of all, I am going to get a business license. I think that will put me in a more serious head space. Secondly, I am going to focus on doing more work for fewer clients and try some of Carol’s tips on upselling. This year, I did the bulk of my business with 10 or so clients, but spent valuable time pitching many, many more. In 2015, I hope to spend far less time pitching and more time writing for a paycheck.

  • PJS Weston

    The timing of this podcast was perfect. There are two areas I plan to expand upon in 2015, both relate to this content.

    I write occasionally for business publications in my neck of the woods, so it gives me an opportunity to see what’s going on in the marketplace. However, the checks from this kind of writing is always on the low end, so I was looking for another avenue for more journalistic features. While visiting our daughter over Thanksgiving, I came across a quarterly publication, partially written by the business we patronized and it gave me an idea to offer the same service for similar businesses where I live. Today’s podcast has inspired me to do what it takes to make this a reality.

    The second area I plan to expand is approaching companies to write applications for awards. Last year, I helped a local manufacturer win a statewide competition and just completed another this year. It’s not that these companies couldn’t write the application on their own. However, most lack the time or the ability to write in a manner that combines marketing persuasion and journalistic objectivity. The income from this type of project is very good and it opens doors to other projects.

  • Brenda Spandrio

    What are you doing differently in 2015 to take your business to the next level?

    1. Stop signing up for courses and buying more books. Time to take “massive inspired action” instead of thinking I need to learn one more thing (although I won’t turn down the Master Class if I win!!!!).

    2. Build up to larger clients by finding local clients firs. I’ve already started this by noticing a dead link on a local business site. Pointed it out to the contact listed and let him know I’m a freelance marketing writer. We met for coffee and I’m getting my proposal ready for him. The really cool thing is that he has corporate clients himself and is a potential source for “moving up and earning more”-type clients.

    3. Focus: You know all those classes and books I’m NOT going to buy? Well, I’ve got at least a year’s worth that I already have. I’m going “back to school” by outlining a “curriculum” for 2015 and making my way through the incredible resources I ALREADY HAVE ACCESS TO!

    4. Network and build relationships: online and in person.

    Thanks Ed and Carol! You are two of my “go-to” resources and mentors

  • edgandia

    Some great responses here. This is going to be tough!! 🙂

    • Carol Tice

      Contests are always so hard to judge! I loved a lot of these, too…

  • Clara Mathews

    In 2015 I will live by the NIKE motto: “Just Do It!”

    In the 4 years that I have been a freelance writer, I have read 1000’s of blog posts, bought ebook and courses, listened to podcast and webinars and everything I could get my hands on to learn to be a successful freelance writer.

    But I as still afraid to make a BIG move and move to the next level. Instead I continued to take on low-paying, high maintenance clients. You know, the kind of clients that define scope creep and who always pay late.

    In 2014, I learned that I cam not cut out to be a starving artist. I want to make a real living and I need to go after better clients and bigger projects.

    So in 2015 I will:
    1. Take on bigger projects, like white papers and case studies
    2. Do better prospecting to find the right kind of clients/better paying clients
    3. Pitch publications for article writing projects
    4. Write guest posts in at least 1 popular blog (i.e.. Copyblogger)
    5. Make more $$$$!

  • 2015 is the year to breakout!

    Carol said the writing world is changing. Blogging is becoming more sophisticated and businesses are looking for freelance writers more than ever.

    In order to meet the demands of managing a full-time THRIVING writing business, I have made my plans (each with completion dates) for the following:

    I’ve lined up a transcriptionist for my interviews
    I have lined up some of my favorite experts for interviews
    I am conducting a site audits and financial feasibility assessments of my blogs
    I have come up with a series of e-books with graduated launch dates and social marketing strategies
    I will put a “laser-focus” on using Linkedin as a major tool in my “research and contact box”
    I will apply “win-shift” principles– from my recent past successes– to my goals for this year so I can kick any ridiculous reasons for procrastination square in the butt. (I write about self-development, I will LIVE self-development!)
    I have a plan in place to track milestones, contacts and speaking engagements with my business adviser and accountant for more efficiency in a “cloud” environment
    I WILL nail the nutgraf, develop perfect pitch, and master my slant!

    This opportunity is exactly what I asked for, exactly when I asked for it! I’m incredibly excited to be on the forefront of these changes in the writing world and in myself.

    Thank you, Santa (Ed)!

  • I love to write. And my full-time job doesn’t give me enough opportunity to do what I love. So I’m going to get my new writing business to the point where June 30, 2015, will be my last day of work.

    On July 1, I’ll be replacing my job income by writing for companies in a booming niche that I’m very interested in.

    To get to that point, I’ll be warm email prospecting (or at least the research half of it) this month, so that come January 6, I can start sending out those emails to companies in my niche.

    The plan is to have more time to do what I’m doing in that image there on the left — swinging in a hammock in my shorts and t-shirt, hibiscus flower behind my ear, drinking mora juice, along the coast of Ecuador.

  • Kathleen Hynes

    What am I doing differently in 2015 to grow my business? Committing. And I’m doing this primarily by investing in education.

    I feel like with everything I’ve done professionally, I’ve always had one foot out the door: in my first job as a magazine staffer, I was busy after hours applying to grad schools; in grad school, I wanted back at work; in my early days of freelancing, I considered it a way to supplement grad assistantship income and expected to stop once I had a full-time academic job–so I never made a website or aggressively pursued new work. Now, I’m trying to finish grad school and leave academia for full-time freelancing.

    The benefit of this straddle-y approach to running my life is that I’ve kept a bunch of doors cracked open. The drawback is that I’ve never figured out what I’m capable of when I channel my energy in one direction. I’ll skip the details, but 2014 has made it clear that freelancing is the right choice for me.

    As such, I’m looking to (a) finally get that website up–a move both practical and symbolic; and (b) expand my services beyond magazine writing to include brand journalism, specifically articles and case studies. I’m excited to tackle some of the different projects discussed in this podcast. The core question guiding my self-education in the new year: How to use my interviewing and storytelling skills to meet the needs of commercial clients? Since I don’t have a business writing background, I’ve started curating and combing through resources such as this podcast, Carol’s blog, industry books, and webinars. I’m having fun making reading lists, bookmarking useful sites, setting up meetings with friends-of-friends who do this type of work, and gaining an enormous sense of control over my professional future. It’s new, it’s scary, but I’m sitting on a giant pile of Information feeling quite
    optimistic.

    Katie

    P. S. Reading through others’ responses, I spotted a few good reminders from Clara Mathews and Brenda Spandrio to not just collect information/knowledge, but act on it. So I’m going to incorporate their insight into my new-year plan as well. Thanks!

  • Renee

    Hey Ed – I love your podcast and I gain more and more knowledge from you and the wonderful guests that you have.

    I have been in ‘research’ phase for waaay too long! In 2015, I plan to actually go for paid writing projects. I have been messing around with my blog, but I need to pull the trigger and put it out there and gain traffic and traction. I would love to take Carol’s class and get serious about article writing. 2015 is my year to make it happen!

  • annieteich

    Ed, thanks once again for providing such valuable information for all of us.

    For the last few years, I have been blessed with clients who keep me busy. My big shift for 2015 is to become more proactive and deliberate. My business has continued to grow and I am close (but not quite there) to maxing out my time.

    I want to be more judicious about investing my time in 2015 in some strategies that will a) bring more consulting revenue (v. writing) and b) create additional revenue. I also intend to invest more time in LinkedIn as a content distribution platform, as some of my new clients find me there. And even though I write monthly web articles for some of my clients, my website is out of date.

    So, the issue for me is not so much that I don’t know what to do next – as I do, but to be selective and focus on the things that will return the greatest investment. For instance, writing articles is something I really enjoy and want to do more of.

    And, more than anything else, I need to subdue my urge to follow new, bright shiny objects in the form of all things writing and business building.

  • Brandy Booth

    In 2015, I am making the following 3 changes to my freelance copywriting business:

    1) I am switching from a niche-oriented business platform to a “Personal Brand” platform. This makes it easier to line up with ideal clients based on my personal strengths, allows me to get started on projects faster by setting the tone and style of my copy, and allows me to round out my portfolio by not confining myself to a single niche. Plus, writing from a branded platform makes it easier to incorporate the value of my brand into my proposals, which makes them stronger.

    2) I am streamlining my offerings to include only what I’m best at. When I started out, I was encouraged to learn and offer all aspects of copywriting, from websites to e-mails to PPC ads. Since I’ve done a few of each of these projects, I’ve learned which ones were in my roundhouse and which ones were not. I’m still offering these services, but I’m delegating certain parts to others who shine in those areas. This saves me a lot of time and frustration.

    3) I am also transitioning my business from a copy-based enterprise to a content marketing machine. I’m going to focus more on building long-term relationships of trust between businesses and their customers. I’ll do this by writing positively-charged social media posts, articles, and e-mails that give the reader information that’s useful and well-timed. I will brand my clients as genuine and authentic by writing about appreciation, potential, success, and the opportunity that comes with change.

    Thank you for the information in this article. I believe there is a huge opportunity to create a successful business by following your instruction. I think the most successful people for this type of writing are customer service types who are positively-charged and well-versed in appreciation.

  • In 2015 I’m narrowing down my specialties more and going after more targeted & qualified prospects, though I’m still open to trying new things!

  • Joe Magnotta

    My 2015 strategy is simple. I’m going to leverage my knowledge of an industry in order to launch my writing career into the stratosphere. Writing exceptional articles in my niche will be a vector for starting my freelance business. Thank you for the invaluable advice. I’m going to hit the ground running.

  • My overall goal for 2015 is to be able to leave my job as a Tech Writer and do freelancing full time. After taking some of Carol’s boot camps in the Freelance writing den I am happy to say I have my first clips and my first paying client (pretty good for starting in September).

    My marketing strategy to date has been to utilize local connections. I even went old school and actually found my first client through a networking event.

    For 2015 however, I would like to start pitching some trade publications and other magazines. I have been writing primarily online copy for business websites and blogging, but my hope is to break into this other branch of writing.

    My detailed strategy for 2015 is:
    1. Following C.J. Hayden’s advice (the first podcast from your site I listened to) and have that sales conversation. I would also like to use her book, Get Clients Now!,
    to make a more detailed marketing strategy.

    2. Continue to update and improve my writers website. I started with just a hire me page on my blog, but after some feedback from Carol decided a newbie probably should have a separate more professional website.

    3. Learn how to nail queries and LOIs. I am making steady progress here (my first
    attempts were rather pathetic), but I find these to be fun to put together.

    I just wanted to thank you both for providing this great information on how to be successful at freelance writing. I spent 6 months saying “wouldn’t it be nice if I could freelance for a living” and not actually doing anything until I found the Freelance Writer’s Den. Hopefully with your help I won’t be moonlighting this time next year.

  • M!ke

    Another great episode, Ed. Keep up the inspiring work.

    To take my business up a level (or two) in 2015, I’m going to become very specific -even picky- with the types of clients and projects that I work on. Whereas 2014 was the year of ‘Sure!’ 2015 will be the year of ‘Tell me more.’

    That means, as you and Mr. Bly discussed, developing more opportunities with B2B technology companies than I can handle. Tactically, that means expanding my relationship with my local technology association (I’m already writing ‘member spotlights’ for their blog; a great way to get in front of prospects at an intimate level), and *applying* your WEP program to their (publicly listed) membership. I will also mine Angel Funds’ portfolios to create a list of funded start-ups that meet my ideal-client criteria. They’ll also be hearing from me, per the WEP method.

    It feels vulnerable to offer up the specifics of my plan (not to mention more pressure to follow through), but you inspire an attitude of abundance, Ed, so there you go.

    • Just curious, M!ke, but what is WEP?

      • M!ke

        No problem, Holly.
        Ed offers a Warm Email Prospecting program occasionally. He just closed enrollment, and I’d encourage you to keep an ear out for the next opening.
        Cheers.

  • Thanks so much for the opportunity here, Ed! :o)

    Okay, so what do I plan to do differently in 2015 to grow my freelance writing biz to the next level?

    1. Start treating my freelancing more like a business. I’ve been particularly guilty of not sticking to my work hours, probably subconsciously thinking that, “Hey, this is one of the reasons I love freelancing! All this flexibility with my time.” But it’s not working! I’m goofing off until way too late in the day, and then sacrificing family time in the evenings to play catch-up. Plus, I never have enough time to finish my daily goals. No more! Carol Tice once asked her readers something like, “How would you run your business if it was retail instead of freelancing?” Well, for one thing I’d keep designated regular hours!

    2. I’m going to start applying the mini-steps to my marketing. I stink at marketing myself. And right now I’m stuck in the hamster wheel of lower-paying/massively time consuming projects. I have a five-inch pile of papers and notes (Seriously! Five inches! I just measured it.) filled with marketing ideas that I have yet to implement. They’ve been sitting at my elbow for at least six months. When I think about the fact that I could be doing the same type of work for a lot more money, I realize how foolish I’m being.

    3. I’m going to start making a concerted effort to promote the blogs, newsletters and websites that provide content I find helpful to my teeny tiny social media following.

    Thanks again for all you do, Ed!

  • Since I’ve only just begun to pursue freelance writing, everything I do in 2015 will basically be different than what I did in 2014. Within the last two months I have quit my part-time job, churned out landing page articles for a content farm, and read a lot on how to be successful. I have been doing much soul searching as to what my goals and visions are.

    The many sites and podcasts on internet marketing inspired and excited me, but left me feeling unsatisfied. My goal is not merely the pursuit of money, as many of these sites seem to encourage.

    So after several false starts and random ideas on what and how to market myself, I came to the conclusion that writing is my primary love. Getting paid to do what I love is my goal. Internet marketing is only a tool, among many others, to reach that goal.

    My vision and desire for 2015 is to pursue this goal with balance and intention. I will need to balance learning marketing skills with improving writing skills. Learning and doing will have to be balanced against each other so that I’m not just reading and learning, but taking action and applying what I learn.

    The two biggest personal challenges I will be working on in 2015 are my need for perfection, which paralyzes me at times, and my reluctance to use an authoritative voice. Both of these attributes, rooted in fear, hold me back from success.

  • Guest

    For the past year I soaked up as much training as I could in the copywriting field, knowing I was retiring from 20 years of law enforcement in January. As it is fast approaching, I am forced, but excited, to take my business to the next level.

    My number one priority this is year is to build my confidence level and rely on my training, writing, and desire. Although I have written many articles for various magazines over the years it is time to make a living doing it.

    While continuing to learn from the best, my goal is to land a project bigger than anything I have done in the past. I feel confidence is gained by simply doing the job.

    Wish everyone the best this year and stay true to your goals.

  • J L Sumpter

    For the past year I soaked up as much training as I could in the copywriting field, knowing I was retiring from 20 years of law enforcement in January. As it is fast approaching, I am forced, but excited, to take my business to the next level.

    My number one priority this is year is to build my confidence level and rely on my training, writing, and desire. Although I have written many articles for various magazines over the years it is time to make a living doing it.

    While continuing to learn from the best, my goal is to land a project bigger than anything I have done in the past. I feel confidence is gained by simply doing the job.

    Wish everyone the best this year and stay true to your goals.

  • Justine

    As a mom whose kids are going to school soon, I’m going to take my freelance writing and editing career seriously instead of reading and pondering about it. I never thought I could realistically make a living doing until I found Carol, Ed, Linda Formichelli, and more (Thank you, Internet!)
    1) I’m going create actionable goals every month and break them down by weeks. This includes sending 5-10 pitches a week and doing it fearlessly. Just by following advice from the pros, I gathered the courage to market myself —a simple ad on Craigslist got me several editing jobs. Just this small, tiny taste of success has given me courage to move forward.
    2) I’m going to first start looking for clients to build a portfolio of copywriting jobs for a few months. I’ll use the tricks that I’ve learned, i.e. warm prospecting, proactively pitching companies that don’t advertise, etc. And when I’m feeling discouraged, I’m going to go back to the pros’ Websites for ideas and encouragement!

    And there’s still more on the list!

  • Teresa Jarratt

    I have to do this…and do it now. I have to stop making excuses to compensate for my insecurity about whether or not I am good enough to get paid to write. What is practically laughable is that I have written articles that have been posted on reputable sites…and I wrote them for FREE! It was not until I heard this podcast and listened to both Ed and Carol discuss how lucrative this arena is for writers, that I asked myself, “why the heck did I do this for FREE!” It would be a privilege to learn from Carol. And Ed, just when I think you can not be anymore generous with your knowledge and teaching, you offer this to us. You are the best! Thank you for all that you do.

  • Catherine

    My keyword for 2015 is FOCUS. I’ve been a member of Carol’s Writer’s Den for over a year, but I’ve continued to be all over the map and that has to stop. For 2015, the plan is to “work the plan” and concentrate on really running my business like a business and stop floundering around like a fish on the beach (see avatar!). Winning a free ticket to Article Writing Masterclass could really give me a big step up in doing this!

  • RJ Hoff

    Set REAL goals (thanks Ed)
    Stop bouncing around and stick to one thing and get it done before taking on the next “thing” (thanks Linda)
    Just do it (thanks Carol.)

  • Chris Bridges

    Well for one thing I will be launching my business and working on it daily.