Our Top-Five Podcast Episodes of 2016

Hard to believe, but 2016 is almost over! It’s been another busy year for the High-Income Business Writing podcast and blog, with 40+ episodes published over the past 12 months!

Those 40 episodes covered a vast array of topics. Many featured wonderful podcast guests, who were incredibly generous with their time and expertise.

If you missed a few episodes—and that’s a lot of content, so I don’t blame you if you have!—consider using these last few days of 2016 to get caught up. For me, the changing of the calendar is an opportunity for reflection and renewal. So feel free to use these episodes for inspiration—and to pump up your mojo!

To get you started, I’ve gone through this year’s episodes and selected five that stood out for me. (And believe me, narrowing the list to five was downright painful!)

This wasn’t a purely scientific process It involved a combination of quantitative and qualitative factors. I took into account the discussions each episode generated and the number of downloads. I also leaned towards those I found especially inspiring and motivating.

#103: How Freelance Writer Jennifer Gregory Took Her Income to $100,000 in 6 Simple Steps

Jennifer took her business to the six-figure level in 2015. But in early 2016, she lost some of her anchor clients. And things started to fall apart.

Rather than give up, Jennifer went back to the drawing board. She quickly drafted a turnaround plan and took massive action. Within weeks, she was booked solid. And 2016 turned into a banner year for her.

In this episode, you’ll learn:

  • The six specific actions Jennifer took in 2015 to take her business to the six-figure level
  • The twelve marketing activities she completed to land $64,000 worth of contracts in 2016
  • What Jennifer learned from this experience.


#108: How to Get Freelance Clients Using a Clever (Yet Very Simple) Twitter Technique

When I heard about the Twitter strategy Mojca Mars used to build her freelance social media marketing business, I knew I wanted her on the show.

I met Mojca in 2015 at the Double Your Freelance Conference in Norfolk, Va. I was very impressed with how quickly she grew her solo business after getting laid off.

Her story is a great example of how to stay resourceful and put in the work, even when you experience occasional setbacks.

In this episode, you’ll learn:

  • The specific strategy Mojca uses to find prospects on Twitter and turn them into clients
  • Why she tries to keep “Twitter conversations” with prospects in the public space
  • How having a productized service model was critical to her success.


#109: My Checklist for Getting Your B2B Copywriting Business Off the Ground Successfully

Getting your B2B copywriting business off the ground isn’t easy. But over the years, I’ve developed a simple seven step checklist to make it happen more quickly and smoothly.

You might be surprised at how simple these steps are. And that’s the point! Because the purpose of this checklist is to move you and your business forward—and not get lost in details.

In this episode, you’ll learn:

  • How to add warm email prospecting to your marketing mix without getting overwhelmed
  • What pages to put on your website
  • What to do if you can’t decide on a niche.


#110: Tanya Brody on Losing Her Day Job and Starting a Freelance Business from Scratch

Tanya had been a copywriter for years. But until earlier this year, she was traditionally employed—not a freelancer.

When her company restructured, and Tanya lost her job, she decided to go the freelance route. She had to build her business from scratch and do it in a hurry.

In this episode, you’ll learn:

  • The pros and cons of working for an employer vs. working on your own
  • Why Tanya chose to go solo when she lost her job
  • The biggest lessons she’s learned so far.


#111: How Kevin Casey Uses His Freelance Income to Travel Five Months a Year

Most of us view freelancing as a way to make a living. But some professionals look at freelancing as a way to fund exciting adventures.

These folks don’t live to work. They work to live. And Kevin Casey is one of them.

In this episode, you’ll learn:

  • How Kevin is able to work with clients while located in other (often distant) parts of the world
  • Why planning is critical to making this kind of arrangement work
  • How he finds his clients.


What do you think about this selection? Any other 2016 stand out for you?

Let me know in the comments area below.

One more thing: Thank you for all your support over the past year! I appreciate all the comments, questions and feedback. And I appreciate your support (and sharing) of my message. Thanks for listening!

I wish you a happy, peaceful and prosperous 2017!