Tag Archives: Prospecting

Ed Gandia

What to Do When You Have a Verbal Commitment from a Prospect

Last week I talked about the danger of factoring “sunk costs” in your prospecting decisions. Today I talk about another very common prospecting mistake you want to avoid. This is something I struggled with for a …
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Ed Gandia

How to Weed Out “Bad” Prospects Earlier and Faster

I love attraction marketing strategies. But one of the challenges with this type of marketing is that you have less control over who contacts you. You might generate excellent leads. But you will also attract not-so-great …
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Ed Gandia

Why an Index Card is the Key to Keeping Your Prospecting on Track

If you’re like most semi-established freelance writers, you’ve probably spent some time thinking about what you need to do to find new clients. And you might have even mapped out what prospecting strategies to adopt and …
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Ed Gandia

#149: How to Start Prospecting for Clients When You’re New

Before we get to this week’s episode, I have a quick announcement. I’m putting together a new coaching group of B2B writers and copywriters. We’re going to focus on getting your business off the ground quickly …
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Ed Gandia

How to Keep Your New Business Momentum Going

You’ve landed some paying clients. But you’re still very early in your business. And now you’re starting to worry about how you’ll keep that income flowing. If you’re in that spot today, you’re right to be concerned—because keeping …
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Ed Gandia

#136: Why You Need to Deploy an Attraction Marketing Strategy

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to …
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Ed Gandia

How to Get That &#%@!?# Lead Magnet Done!

Lead magnets (aka “buzz pieces”) are useful tools for freelancers. As a freelance professional, they can help you: Generate leads Position yourself as an expert (or as the obvious choice) Give prospects a taste of …
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Ed Gandia

Networking Tip: Take on a “Designated Role”

Freelancer writers come in all stripes and sizes. We have different backgrounds. Different work experiences. And different motivations for doing the work we do. But one thing the vast majority of us have in common is …
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Ed Gandia

Direct Mail Prospecting: Does It Make Sense?

“I’m thinking about trying a direct mail campaign to land clients. Is that a good idea?” I get this question all the time. The short answer is, “it depends.” Because the real question isn’t whether you should try …
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Ed Gandia

The Biggest Problem You’ll Face When Crafting ‘Warm Emails’ for Prospects — And What to Do About It

I began using email strategically way back in 2000. I was in corporate sales at the time, and I was tasked with generating my own leads. I eventually added other direct response strategies to my …
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Ed Gandia

#124: Unconventional (Yet Highly Effective) Online Prospecting Ideas

Before we get to this week’s material, I have a quick, time-sensitive announcement. Starting next week, I’m going to work with a small group of established freelance writers and copywriters to double their income in the …
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Ed Gandia

7 Reasons Why You Shouldn’t Compete on Price

Everyday low prices might work for Walmart. And competing on price may work in the fast food industry. (Although I’m not so sure. Ever eat at Chipotle?) But low fees will only lead to disappointment and …
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Ed Gandia

Massive Action: The Unspoken Ingredient of Freelance Success

If I had to name just ONE reason why so many solo professionals fail to achieve their goals it would be this: Failure to take MASSIVE action on a continual basis. Action alone will usually move you …
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Ed Gandia

The Surprising Secret of High-Income Freelance Writers and Copywriters

Why do some freelancers continue to earn the big bucks year after year while others struggle to make a living? Is it luck? Skill? Connections? IQ? Black magic? I’m sure all these play a role in their …
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Ed Gandia

How to Get Your First Set of Samples

There's a cost to starting any business. Freelance writing or copywriting is no exception. So if you have no samples or no experience, there's nothing wrong with giving away your services in order to get both. But …
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