Tag Archives: podcast

Ed Gandia

#291: Why Perfectionism Is Self-Defeating … and What We Should Focus on Instead

Perfectionism is NOT a virtue. Instead of helping us reach our goals, it often gets in the way of our achieving them. Even worse, perfectionism is associated with a long list of health problems, including depression and …
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Ed Gandia

#290: How Engineer Adam Kimmel Launched a Part-Time, Six-Figure Writing Business

Taking a writing business to the six-figure level takes a lot of focus and dedication. Doing it on a part-time basis takes even more. Over the past few years, Adam Kimmel has built a six-figure writing business …
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Ed Gandia

#289: Elaine Pofeldt on Creating a High-Revenue Microbusiness

You can do very well for yourself as a freelance writer, copywriter or marketing consultant. But as a one-person business, there’s a limit to how much you can earn working for clients. Consequently, many ambitious and creative …
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Ed Gandia

#288: How to Tame Your Inner Critic

You might think your biggest obstacle is your demanding clients ... a lack of great opportunities ... or maybe the global economy. But none of those are it. Your biggest obstacle is YOU. Your inner critic. Your negative …
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Ed Gandia

#287: The Two-Part Question You MUST Ask Every Prospect During a Discovery Call

Years ago, I started asking inbound prospects a simple question at the start of every discovery call: How did you find out about me? It’s an excellent ice breaker. And the responses contained valuable clues about them …
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Ed Gandia

#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Creator Mode

LinkedIn remains one of the best social media platforms for connecting with potential clients. And recently, the company rolled out a number of new features that can help you connect even more. One of these new …
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Ed Gandia

EP285: Ready vs. NYR Prospects

The vast majority of salespeople are only interested in pursuing “ready now” leads. These are leads who are ready to buy now or in the next few weeks. These leads have identified their need, done the research, …
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Ed Gandia

#284: Stoneyfield’s Brilliant Strategy

Stoneyfield Farm produces organic yogurt and dairy products in the U.S. About 12 years ago, they were criticized when they started selling their products in Walmart stores. Many of Stoneyfield’s most loyal consumers were alarmed, even disgusted, by the …
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Ed Gandia

#283: It’s Time to Get Comfortable Feeling Uncomfortable

A few years ago, I published an episode on grit. At the time, I described grit as the ultimate ingredient for success as a self-employed creative professional. I still feel that way. Since then, however, I’ve come …
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Ed Gandia

#282: Are You Lowering Your Fee to Get in The Door?

Have you ever priced your work low to get in the door with a new client? Maybe the prospect drove a hard bargain. Or maybe you figured you HAD to go low to land the deal. At the …
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Ed Gandia

#280: The Problem With Thinking by the Hour

I’m not a fan of hourly billing. And that’s an understatement. I actually hate that model! Hourly billing works against you AND the client. It creates the wrong expectations and perception of your value. And it makes it extremely difficult …
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Ed Gandia

#277: How to Respond to an Angry Client

Brandon Welch is a marketing consultant who works with local businesses. Recently, he explained how these businesses should respond to negative online reviews. As I read his advice, I realized his approach is very similar to …
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Ed Gandia

#276: The Difference Between Acceptance and Giving Up

Peter Barton was a highly successful media pioneer back in the 1980s and 90s. He co-founded Liberty Media, which launched the Discovery Channel, The Learning Channel, STARZ and many other blockbuster brands. Sadly, in the prime of …
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Ed Gandia

#275: How to Solve Your Most Stubborn Business Problems

By definition, complex and stubborn business problems aren’t easy to solve. Maybe you’ve been earning $60k-$70k per year for the past five or six years . . . and you can’t make any headway beyond that. Or …
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Ed Gandia

#274: The Fun and Lucrative World of Grant Writing, with Teresa Huff

Content marketing writing and copywriting are both proven ways to make a great living as a writer. But they aren’t the only ways. One angle we haven’t yet explored in this podcast is grant writing. For some writers, …
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