Tag Archives: podcast

Ed Gandia

#308: Easy and Simple Ways to Develop an Effective Marketing Habit … Without the Pain

Let’s face it. Most of us don’t market ourselves as consistently as we should. We get busy with client work and putting out fires. Or life happens. And before we know it, our work pipeline is …
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Ed Gandia

#307: Psych Yourself Up to Make Real Changes

Let’s say your goal is to grow your income without putting in more hours. To reach this goal, you implement a number of new strategies, such as raising your fees, re-structuring client engagements, offering new bundles …
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Ed Gandia

#306: How Alexis Grant Sold Her Two Online Writing Businesses … And How She’s Teaching Others to Do the Same

Most freelance writers never consider the possibility of eventually selling their business. They go out on their own because they want to run their own show. They want to keep writing but they don’t want to …
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Ed Gandia

#305: Finding Your Best Weekly Workflow

I hated Mondays in school. So much so that I’d get depressed every Sunday afternoon as it dawned on me that a new school week was about to start. My disdain for Mondays was so intense that …
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Ed Gandia

#304: The Dangers of Making Safety and Comfort Our End Goals

Today I’m going to be talking about the importance of pushing yourself in your business. Not because of some desire for greater income or some other external reward. But because of the person it makes you when …
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Ed Gandia

#303: Why You Should Question Your Routines

Most independent professionals have some sort of daily or weekly workflow structure they follow. That workflow is comprised of a number of routines—some of which they’ve followed for years. Generally speaking, that’s not a bad thing. Habit …
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Ed Gandia

#302: Eight Shifts You Should Make When You’re Beyond Booked Solid

When you first started your business, the idea of being booked solid sounded like a dream come true. But when you’re there, you realize that being booked solid comes with a whole new set of challenges. …
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Ed Gandia

#301: The 3-Question Task Filter

One of the benefits of reflecting on the week, month or quarter that has just passed is clarity. Because once the dust settles, you can see things from a different perspective. I did this recently and realized …
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Ed Gandia

#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go

What do you do with clients who started with you years ago, when your fees were much lower? Do you keep them or let them go? And how do you decide? One of my coaching clients recently …
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Ed Gandia

#298: Two Important Clues of a Good Opportunity

We often come across new opportunities that sound really great. The work looks interesting, or the client sounds exciting to work with. This excitement can cloud our judgment—and we start to ask ourselves the wrong question: “How …
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Ed Gandia

#297: Copying What Your Peers Are Doing

Many writers make the mistake of copying the strategies their peers are using ... and doing it blindly. By “blindly” I mean you don’t take into account your peer’s target market, goals, preferences, experience or any …
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Ed Gandia

#296: How Dave Snyder Scaled Up to an 8-Figure Content Writing Business

Most writers aren’t interested in growing their business from a one-person operation into a massive agency with thousands of contractors. They simply want to earn more in less time and maintain a lifestyle business. Dave Snyder is …
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Ed Gandia

#294: How Freelance Writers Can Empower Each Other to Raise Their Fees

Freelance writers and strategists talk about pricing all the time. But as a community, we rarely discuss how we can work together to communicate our long-term value … how to empower each other to charge more …
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Ed Gandia

#293: Your Project’s ‘Gateway Action’

Years ago, Reed Hastings had an idea for a new way of consuming entertainment. He imagined a future where consumers could stream movies and shows through the internet—on demand. It was a powerful, revolutionary idea. One that …
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Ed Gandia

#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job

Most of us love the freedom that comes from working for ourselves. But we also want the predictability of income that a regular, full-time job can give us. The stress and anxiety of an unpredictable income lead …
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