Tag Archives: Freelance Success

Ed Gandia

Where to Look for Prospective Clients

I’ve talked many times about the importance of prospecting for new clients to keep your pipeline full. It’s all part of a broader strategy to grow your business and land progressively better (and better-paying) clients. Because there’s …
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Ed Gandia

#197: Daphne Gray-Grant on How to Obliterate Writer’s Block and Get Your First Draft DONE

You landed the project for a great fee. That’s the good news. The bad news is that now you have to crank out a first draft. And after hours (or days!) of staring at a blank …
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Ed Gandia

Our Top Episodes and Articles of 2019

It’s that time of year again! The time when we look back at all the podcast episodes and articles we published over the past year. I was thrilled to have so many outstanding podcast guests, including Sonia …
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Ed Gandia

I’m Completely Overwhelmed. How Do I Get Back on Track?

Everyone feels overwhelmed at times. I certainly have! And the more overwhelmed you feel, the more you procrastinate. But I’ve learned not to feel bad about this. Let’s face it, you’re rarely (if ever!) going to get completely caught …
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Ed Gandia

Brainstorming Adjacent Market Possibilities

You’ve got years of experience and lots of good contacts in your industry. But unfortunately, that industry has little demand for written content. And you wonder how you can build a freelance writing business on that. Will …
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Ed Gandia

How to Use Procrastination to Your Benefit

All of us procrastinate.  It’s not a sign of weakness. It’s not a condition.  But if you can understand WHY you procrastinate, you can start doing something about it.  And more importantly, you can use procrastination as a …
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Ed Gandia

Simplify Your Warm Email Prospecting

Many freelance writers spend way too much time writing their warm emails to prospects. Some are spending hours trying to find a “meaningful connection” for each one. (A meaningful connection is a statement that connects what you …
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Ed Gandia

#195: How to Drive More High-Quality Prospects to Your Website

Once your lead generation machine is set up, you have to feed it. In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page. My advice …
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Ed Gandia

#194: The Power of “Yes, And….”

Recently, a coaching client asked me how to deal with a request to meet with a prospect. Normally, I recommend qualifying prospects with a phone call before agreeing to a meeting. But in this case, she had …
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Ed Gandia

4 Ways to Price a Big Complex Writing Project

So you’re talking to a prospect about a big, complex writing project. And they ask you to put together a quote. That’s great! Congratulations! There’s only one catch: you’ve never done this kind of project before. And you …
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Ed Gandia

#192: Communicating Your Value to Prospects — an Example You Can Learn From

We had a big scare in my business a few months ago. Our website — which houses all of our training — went down. When we took a closer look, we could see that malware was responsible. …
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Ed Gandia

Do You Need to Become a Conversion Copywriter?

Not long ago, one of my coaching clients came across a LinkedIn post that blew a hole in her confidence. The post was from a copywriter with a PhD in her subject area. He was promising …
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Ed Gandia

I Can’t Decide on a Target Market! What Should I Do?

Have you struggled to decide on a target market? You’re not alone. Many freelance writers (at all levels of experience) wrestle with this question. Some will agonize for months or years about their “ideal” target market and …
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Ed Gandia

#191: Want to Scale Your Business? Start with a Virtual Assistant!

Many writers reach a point in their business where they max out their work capacity. And as a result, they start looking for ways to scale their operation. Many of them will decide to hire another …
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Ed Gandia

The 4 Imperatives

Many of us jump into the week and immediately get started on our to do lists. But too often we fail to step back and ensure we’re addressing what matters most. When you take the time to …
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