Tag Archives: copywriting

Ed Gandia

#298: Two Important Clues of a Good Opportunity

We often come across new opportunities that sound really great. The work looks interesting, or the client sounds exciting to work with. This excitement can cloud our judgment—and we start to ask ourselves the wrong question: “How …
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Ed Gandia

#257: Syndicating Your Expertise

Have you ever thought of providing clients with a syndicated solution? By “syndicated solution,” I’m referring to something you created for a client once ... and it worked so well that you decide to repackage and …
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Ed Gandia

#214: Stop Worrying About Low-Cost Writers

One of the worst things you can do as a writer is obsess over low-cost providers. It’s not good for your mental health. Sure, you worry about discount writers here or overseas. Or you might be concerned about …
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Ed Gandia

#184: Hannah Bower on Freelancing as a PR Professional — and Why She Eventually Moved to Content Marketing

Writers often ask me about PR (public relations) work and what it involves. Sometimes they ask because a client has requested this kind of work. Other times, they wonder if it’s something they should add to their …
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Ed Gandia

How to Prevent Clients from Asking for a Ton of Revisions

If you’ve ever been asked to make multiple rounds of revisions to your submitted written work (and who hasn’t!), then you’ll know how time consuming and frustrating it can be. After all, you’ve done your research …
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Ed Gandia

#145: Conversational Copywriting with Nick Usborne

I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience. And today we’re continuing that conversation with my colleague Nick Usborne. Nick has written copy for some of …
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Ed Gandia

#143: Why It’s Become So Darn Hard to Write Convincing Copy

As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up: How increasingly difficult it’s becoming to write persuasive copy. That’s long been an issue in the ultra-competitive direct response industries …
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Ed Gandia

#125: Sean D’Souza on Why You Should Write Sales Pages and Articles from the Bottom Up

Writing sales pages, landing pages, long-form content or detailed articles is not easy. Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and …
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Ed Gandia

#106: Kevin Rogers’ Winning Formula for Improving Your Copy with Stories and Humor

Most copywriters understand the power of storytelling and humor in copy. But how do you use these elements appropriately? My guest this week explains how to do this right. His name is Kevin Rogers. Kevin is one of …
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Ed Gandia

Are Upwork and Other Freelance Job Platforms Killing Freelancers?

Once upon a time, businesses had a difficult time finding good B2B writers. There was no web. No Google. No email. It was all about good old-fashioned word of mouth. Writers who had the initiative would do a …
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Ed Gandia

4 Lessons Copywriters Must Unlearn to Write White Papers

This week’s article is a guest piece from my friend and colleague Gordon Graham, aka “That White Paper Guy” and the author of White Papers For Dummies. Gordon is an award-winning copywriter who has written nearly …
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Ed Gandia

#101: My Biggest Takeaways From the First 100 Podcast Episodes

When I launched the High-Income Business Writing podcast in April 2013, I was stepping into the unknown. I was excited. And I was nervous. I was excited because I’d successfully launched other services and products, such as …
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Ed Gandia

The List Kickstarter Matrix: An Effective Tool for Simplifying and Improving Your Initial Prospecting Efforts

When you're a new B2B writer or copywriter, one of your biggest challenges isn't finding prospects to approach. Rather, it's about narrowing down your field. It can feel as if everyone's a prospect. And even when …
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Ed Gandia

#096: James Chartrand on Freelance Copywriting Trends, Simple Ways to Improve Your Writing and the 200-Word Story Challenge

James Chartrand is the owner of Men With Pens, a web design and copywriting company. She's also the creator of "Damn Fine Words," one of the best and most popular writing courses in the business. Yes, I …
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Ed Gandia

Writers and Copywriters: Stop Offering Happy Meals

Most traditional businesses are constantly looking for an edge. An advantage over their competitors. Samsung adds a new feature to its Galaxy smartphone to steal iPhone customers. McDonalds touts the latest must-have toy in its Happy Meals. Best …
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