Tag Archives: building your business

Ed Gandia

#176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients

Content marketing is now a mainstream strategy. It’s no longer a “nice-to-have.” It’s a “must do” for most businesses in today’s trust economy. This increased demand has created huge opportunities for writers everywhere. But it has also commoditized a …
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Ed Gandia

How to Deal With Half-Baked Responses to Your Qualification Form

You might decide to put a qualification form on your website at some point. Especially once your business becomes more established. Because once you reach a certain level of success, you may find yourself fielding lots of …
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Ed Gandia

#175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain

Have you ever had a prospect ask for an in-person meeting shortly after connecting? You’ve barely gotten past “hello” and they already want to put something in your calendar. I’ve come to believe that most prospects who …
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Ed Gandia

Can You Have More Than One Target Market?

Often, freelance writers will struggle to settle on a target market. This is especially true if they’re just starting out. So sometimes, they’ll decide to target two markets. And these two markets might have little in common. Maybe …
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Ed Gandia

#174: How to Grow Your Income by Going Deeper with Clients and Leveraging Your Key Relationships

I’m super excited to share this episode with you today. It provides a classic illustration of a strategy I talk about often: going deeper with existing clients. Unfortunately, many writers fall into an order-taking mindset. They rarely …
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Ed Gandia

Marketing That Doesn’t Work

If you ask five writers what kind of marketing works (and doesn’t work) for drumming up clients, you’ll get five different answers. This is partly because every freelance writing business is different. What works really well for …
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Ed Gandia

#173: Liz Sheffield on the Importance of Professional Development for Freelancers

Before we get to today’s interview, I wanted to let you know that I have a few open slots in my coaching group for writers who are already earning at least $5k/month but want to …
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Ed Gandia

How to Turn “Bad” Content Into a Good Opportunity

What was the last piece of bad content you came across? Was it the sales postcard from your gym? That newsletter from your local retailer? Or the real estate flier that arrived with the mail? Most of …
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Ed Gandia

#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject …
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Ed Gandia

The Middle Ground Between Content Writer and Content Strategist

Many of my coaching clients start their freelance writing businesses as “order takers.” I don’t mean “order taker” in a disparaging way. I simply mean that when a client or prospect wants a piece of content, …
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Ed Gandia

Connecting the Dots Between “Here’s What I Have” to “Here’s What I Can Do for You”

Many of my coaching clients ask me how they can break into new markets with their writing businesses. Some of them are looking for a change. They’ve worked in the same industry for many years, and …
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Ed Gandia

#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

Before we get to this week’s episode, I wanted to let you know that I’m putting together a coaching group where I'm going to work with a handful of private, six-figure clients to help them …
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Ed Gandia

#169: How to Have a Better 2019 by Changing Your Identity

Before we get to this week’s episode, I wanted to let you know that I’m putting together a coaching group where I'm going to work with a handful of private, six-figure clients to help them …
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Ed Gandia

Our Top Episodes and Articles of 2018

Last year was a busy one for the High-Income Business Writing podcast and blog! By my count, we published about 25 podcast episodes and articles (each!) last year. In those episodes and articles, we covered all kinds …
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Ed Gandia

#168: Nine Things I’m Embarrassed to Tell You…

When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. You have no flaws. No struggles. I’m in a leadership position in that people …
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